{"id":1049,"date":"2025-09-26T11:06:29","date_gmt":"2025-09-26T09:06:29","guid":{"rendered":"https:\/\/keypers.io\/?post_type=case&#038;p=1049"},"modified":"2026-04-27T14:50:12","modified_gmt":"2026-04-27T12:50:12","slug":"o-150-lepsi-usmev-diky-svetrovnatek-cz","status":"publish","type":"case","link":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/","title":{"rendered":"O 150 % lep\u0161\u00ed \u00fasm\u011bv d\u00edky svetrovnatek.cz"},"content":{"rendered":"\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image12.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image12.png\" width=\"1443\" height=\"484\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Organic positions (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky komplexn\u00edmu p\u0159\u00edstupu a pr\u00e1ci se v\u0161emi f\u00e1zemi STDC frameworku se n\u00e1m poda\u0159ilo dos\u00e1hnout <strong>v\u00fdrazn\u00e9ho r\u016fstu viditelnosti, n\u00e1v\u0161t\u011bvnosti i po\u010dtu nov\u00fdch pacient\u016f<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt je uk\u00e1zkou toho, jak lze v n\u00e1ro\u010dn\u00e9m zdravotnick\u00e9m segmentu budovat nejen <strong>d\u016fv\u011bryhodnou zna\u010dku<\/strong>, ale tak\u00e9 v\u00fdkonn\u00fd digit\u00e1ln\u00ed kan\u00e1l s jasn\u011b m\u011b\u0159iteln\u00fdmi v\u00fdsledky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky s \u00fasm\u011bvem na tv\u00e1\u0159i<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organick\u00fd <strong>v\u00fdkon webu meziro\u010dn\u011b vzrostl o v\u00edce ne\u017e 150 %. <\/strong>P\u0159es 75 % prioritn\u00edch kl\u00ed\u010dov\u00fdch slov se um\u00edstilo na prvn\u00ed str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-primary-50 divide-y divide-primary-50\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Meziro\u010dn\u00ed r\u016fst organick\u00e9ho v\u00fdkonu webu<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"150 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">150&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Pokryt\u00ed prioritn\u00edch kl\u00ed\u010dov\u00fdch slov prvn\u00ed stranou v&nbsp;SERP<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"75 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">75&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>P\u0159ehled v\u00fdsledk\u016f:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dominantn\u00ed market share oproti sledovan\u00e9 konkurenci<\/li>\n\n\n\n<li>&gt;75 % prioritn\u00edch fr\u00e1z\u00ed na prvn\u00ed stran\u011b Google.<\/li>\n\n\n\n<li>Op\u011btovn\u00fd r\u016fst po aktualizaci algoritmu Google.<\/li>\n\n\n\n<li>Zv\u00fd\u0161en\u00ed pod\u00edlu organick\u00e9ho v\u00fdkonu na v\u0161ech zdroj\u00edch.<\/li>\n\n\n\n<li>R\u016fst relevantn\u00ed a konverzn\u00ed n\u00e1v\u0161t\u011bvnosti.<\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image7.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image7.png\" width=\"1441\" height=\"554\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Organic traffic (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a href=\"https:\/\/keypers.io\/cs\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Chci podobn\u00e9 v\u00fdsledky<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>Ve srovn\u00e1n\u00ed s&nbsp;konkurenc\u00ed jsme dos\u00e1hli <strong>v\u00fdrazn\u00e9ho n\u00e1r\u016fstu tr\u017en\u00edho pod\u00edlu<\/strong>, a&nbsp;to s&nbsp;n\u00e1skokem minim\u00e1ln\u011b 10&nbsp;% v&nbsp;sou\u010dtu sledovan\u00fdch segment\u016f. Do\u0161lo k&nbsp;<strong>nav\u00fd\u0161en\u00ed po\u010dtu odeslan\u00fdch formul\u00e1\u0159\u016f<\/strong>, vzrostl pod\u00edl <strong>organick\u00e9ho kan\u00e1lu<\/strong> mezi zdroji n\u00e1v\u0161t\u011bvnosti a&nbsp;poda\u0159ilo se<strong> obnovit r\u016fst po lednov\u00e9 aktualizaci<\/strong> algoritmu Google.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Edukace trhu = benefit spolupr\u00e1ce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svetrovnatek.cz se specializuje <strong>rovn\u00e1tka pro d\u011bti a dosp\u011bl\u00e9<\/strong>. Krom\u011b kvalitn\u00ed l\u00e9\u010dby a p\u00e9\u010de o pacienta m\u00e1 za c\u00edl <strong>\u0161\u00ed\u0159it osv\u011btu v ortodontick\u00e9 problematice<\/strong>, nejen v segmentu rovn\u00e1tek.&nbsp;<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image11.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image11.png\" width=\"1434\" height=\"483\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Branded vs non branded traffic (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ordinace naleznete v Brn\u011b a Praze, s t\u00fdmem zku\u0161en\u00fdch ortodontist\u016f. Vedle hlavn\u00edho webu m\u00e1 svetrovnatek.cz <strong>tematick\u00e9 microsites rovnatka.cz a ortodoncie.cz<\/strong>, kter\u00e9 pln\u00ed eduka\u010dn\u00ed a podp\u016frnou funkci projektu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edle potvrzen\u00e9 v\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hlavn\u00ed ambic\u00ed byl <strong>r\u016fst organick\u00e9 n\u00e1v\u0161t\u011bvnosti z nebrandov\u00fdch dotaz\u016f, p\u0159iv\u00e9st nov\u00e9 pacienty<\/strong> a obsadit prvn\u00ed str\u00e1nku v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na prioritn\u00ed t\u00e9mata.&nbsp;<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image8-e1758875387204.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image8-e1758875387204.png\" width=\"1822\" height=\"580\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">R\u016fst organick\u00fdch konverz\u00ed<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>Od za\u010d\u00e1tku jsme pracovali s&nbsp;c\u00edlem zv\u00fd\u0161it organick\u00fd v\u00fdkon meziro\u010dn\u011b o&nbsp;150&nbsp;%, p\u0159i\u010dem\u017e d\u016fraz byl kladen na <strong>komplexn\u00ed pokryt\u00ed z\u00e1kaznick\u00e9 cesty<\/strong> podle frameworku STDC a&nbsp;maximalizaci konverzn\u00edho potenci\u00e1lu.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Stanoven\u00e9 c\u00edle:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zv\u00fd\u0161it organickou n\u00e1v\u0161t\u011bvnost webu \u2013 prim\u00e1rn\u011b z <strong>non-brandov\u00fdch dotaz\u016f<\/strong>.<\/li>\n\n\n\n<li>Z\u00edskat <strong>nov\u00e9 pacienty<\/strong> pomoc\u00ed obsahov\u00e9 strategie reflektuj\u00edc\u00ed v\u0161echny f\u00e1ze STDC frameworku.<\/li>\n\n\n\n<li>Dos\u00e1hnout <strong>150% r\u016fstu organick\u00e9ho v\u00fdkonu<\/strong> meziro\u010dn\u011b.<\/li>\n\n\n\n<li>Vybudovat <strong>komplexn\u00ed obsahovou z\u00e1kladnu<\/strong> v\u010detn\u011b obsahov\u00fdch hub\u016f.<\/li>\n\n\n\n<li>Pos\u00edlit <strong>pozice prioritn\u00edch t\u00e9mat<\/strong> na 1. stran\u011b SERPu (c\u00edl na &gt;75 %).<\/li>\n\n\n\n<li>Maximalizovat <strong>konverzn\u00ed potenci\u00e1l obsahu<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Multidimenzion\u00e1ln\u00ed pohled na data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pro <strong>vyhodnocov\u00e1n\u00ed pln\u011bn\u00ed c\u00edl\u016f<\/strong> pou\u017e\u00edv\u00e1me kombinaci n\u00e1stroj\u016f Google Search Console, GA4, Ahrefs, Marketing Miner, SEOgets, Collabim a Screaming Frog.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image4-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image4-1.png\" width=\"1905\" height=\"620\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">R\u016fst pod\u00edlu organicu<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Metriky pro vyhodnocov\u00e1n\u00ed c\u00edl\u016f:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Konverze<\/strong>: Po\u010det odeslan\u00fdch formul\u00e1\u0159\u016f na konzultaci.<\/li>\n\n\n\n<li><strong>Pozice<\/strong>: Organick\u00e9 pozice ve vyhled\u00e1va\u010d\u00edch na m\u011b\u0159en\u00e9 okruhy kl\u00ed\u010dov\u00fdch slov. Pokryt\u00ed vertik\u00e1l prvn\u00ed stranou (market share).<\/li>\n\n\n\n<li><strong>Organick\u00fd v\u00fdkon<\/strong>: N\u00e1v\u0161t\u011bvnost na webu, prim\u00e1rn\u011b non-brandov\u00e1. Sledov\u00e1n\u00ed rozlo\u017een\u00ed n\u00e1v\u0161t\u011bv podle vstupn\u00edch str\u00e1nek.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdkonnost sledujeme podle STDC skupin i podle brandov\u00fdch a nebrandov\u00fdch cluster\u016f. Vyhodnocujeme nejen organickou n\u00e1v\u0161t\u011bvnost, ale tak\u00e9 <strong>pozice, konverze a v\u00fdvoj v \u010dase<\/strong>. D\u00edky testov\u00e1n\u00ed zm\u011bn (nap\u0159\u00edklad p\u0159id\u00e1n\u00ed strukturovan\u00fdch dat ve form\u011b hodnocen\u00ed) sledujeme dopad jednotliv\u00fdch \u00faprav na v\u00fdkon v SERPu.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a title=\"Kontakt\" href=\"https:\/\/keypers.io\/cs\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Zjistit, co brzd\u00ed m\u016fj&nbsp;web<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Intenzivn\u00ed spolupr\u00e1ce s UX<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u00favod spolupr\u00e1ce v b\u0159eznu 2024 jsme provedli <a href=\"https:\/\/keypers.io\/cs\/technicke-seo\/\">technick\u00fd audit webu<\/a> a <strong>odstranili v\u0161echny p\u0159ek\u00e1\u017eky<\/strong>, kter\u00e9 mohly br\u00e1nit indexaci \u010di r\u016fstu viditelnosti. N\u00e1sledn\u011b se pozornost p\u0159esunula prim\u00e1rn\u011b k <a href=\"https:\/\/keypers.io\/cs\/obsahove-seo\/\">obsahov\u00e9mu rozvoji<\/a>. Ve <strong>spolupr\u00e1ci s UX t\u00fdmem<\/strong> jsme se zam\u011b\u0159ili na \u00fapravy domovsk\u00e9 str\u00e1nky a blogov\u00e9 \u010d\u00e1sti s c\u00edlem maximalizovat konverzn\u00ed potenci\u00e1l.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image6-e1758876078935.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image6-e1758876078935.png\" width=\"1477\" height=\"234\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Testov\u00e1n\u00ed zm\u011bny v\u00fdkonu po implementaci strukturovan\u00fdch dat<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edklady n\u00e1vrh\u016f, kter\u00e9 \u0159e\u0161\u00edme ve spolupr\u00e1ci s UX t\u00fdmem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTA buttony\/snippety<\/li>\n\n\n\n<li>datum publikace<\/li>\n\n\n\n<li>autor + medailonek<\/li>\n\n\n\n<li>table of contents<\/li>\n\n\n\n<li>citace<\/li>\n\n\n\n<li>buttony pro sd\u00edlen\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b<\/li>\n\n\n\n<li>ukotven\u00ed menu<\/li>\n\n\n\n<li>u\u017eivatelsk\u00e9 hodnocen\u00ed \u010dl\u00e1nk\u016f<\/li>\n\n\n\n<li>scroll to top button<\/li>\n\n\n\n<li>CTA formul\u00e1\u0159<\/li>\n\n\n\n<li>hodnocen\u00ed webu (rating z GMB)<\/li>\n\n\n\n<li>FAQs pole<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem spolupr\u00e1ce jsme (ve spolupr\u00e1ci s UX\/developery\/content t\u00fdmem) realizovali <strong>n\u011bkolik test\u016f a implementac\u00ed<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strukturovan\u00e1 data a vliv na CTR<\/li>\n\n\n\n<li>A\/B varianty homepage<\/li>\n\n\n\n<li><a href=\"https:\/\/keypers.io\/cs\/redesign-webu\/\">redesign homepage<\/a><\/li>\n\n\n\n<li>\u00faprava popisk\u016f CTA button\u016f<\/li>\n\n\n\n<li>cenov\u00e9 informace o produktech\/slu\u017eb\u00e1ch<\/li>\n\n\n\n<li>FAQ sekce<\/li>\n\n\n\n<li>prolinkov\u00e1n\u00ed magaz\u00ednu z ostatn\u00edch sekc\u00ed webu<\/li>\n\n\n\n<li>zku\u0161enosti\/recenze z\u00e1kazn\u00edk\u016f \u2013 doporu\u010den\u00ed na pr\u00e1ci s recenzemi + optimalizace na webu pro tyto dotazy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do budoucna pl\u00e1nujeme dal\u0161\u00ed testy na z\u00e1klad\u011b pr\u016fb\u011b\u017en\u00fdch v\u00fdsledk\u016f a zm\u011bn u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obsah pod l\u00e9ka\u0159sk\u00fdm drobnohledem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed dlouhodob\u00e9 SEO strategie je <a href=\"https:\/\/keypers.io\/cs\/analyza-klicovych-slov\/\">anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a>,<strong> sledov\u00e1n\u00ed konkuren\u010dn\u00edch aktivit<\/strong> a pravideln\u00e1 <a href=\"https:\/\/keypers.io\/cs\/content-gap-analyza\/\">content gap anal\u00fdza<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u016fb\u011b\u017en\u011b aktualizujeme star\u0161\u00ed obsah, pracujeme s intern\u00edm prolinkov\u00e1n\u00edm a tvo\u0159\u00edme <strong>komplexn\u00ed <\/strong><a href=\"https:\/\/keypers.io\/cs\/blog\/chcete-byt-videt-i-ve-vysledcich-ai-vsadte-na-content-hub\/\">content huby<\/a> jako nap\u0159. \u201e<a href=\"https:\/\/www.svetrovnatek.cz\/blog\/komplexni-pruvodce-vyberem-rovnatek\">Komplexn\u00ed pr\u016fvodce v\u00fdb\u011brem rovn\u00e1tek<\/a>\u201c.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obsahov\u00e1 t\u00e9mata systematicky organizujeme do tematick\u00fdch skupin, pro jednodu\u0161\u0161\u00ed sledov\u00e1n\u00ed v\u00fdkonnosti a pokryt\u00ed.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image10-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image10-1.png\" width=\"1953\" height=\"273\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Topic clusters a&nbsp;content groups<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edklady obsahu podle STDC:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/predkus-zakus-zkrizeny-skus-a-hluboky-skus\">https:\/\/www.svetrovnatek.cz\/blog\/<br>predkus-zakus-zkrizeny-skus-a-hluboky-skus<\/a>&nbsp;<\/li>\n\n\n\n<li>T: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/kolik-stoji-rovnatka-prispevky-pojistoven-2024\">https:\/\/www.svetrovnatek.cz\/blog\/<br>kolik-stoji-rovnatka-prispevky-pojistoven-2024<\/a>&nbsp;<\/li>\n\n\n\n<li>D: <a href=\"https:\/\/www.svetrovnatek.cz\/\">https:\/\/www.svetrovnatek.cz\/<\/a>&nbsp;<\/li>\n\n\n\n<li>C: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/jak-zmirnit-bolest-zubu-pri-noseni-rovnatek\">https:\/\/www.svetrovnatek.cz\/blog\/<br>jak-zmirnit-bolest-zubu-pri-noseni-rovnatek<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Obsah jsme rozd\u011blili <strong>podle frameworku See\u2013Think\u2013Do\u2013Care<\/strong> s c\u00edlem pokr\u00fdt v\u0161echny f\u00e1ze z\u00e1kaznick\u00e9 cesty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve f\u00e1zi <strong>See<\/strong> pracujeme s edukativn\u00edmi \u010dl\u00e1nky o vad\u00e1ch skusu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V rozhodovac\u00ed f\u00e1zi (<strong>Think<\/strong>) rozeb\u00edr\u00e1me ceny rovn\u00e1tek a p\u0159\u00edsp\u011bvky od poji\u0161\u0165oven.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Produktovou f\u00e1zi (<strong>Do<\/strong>) pokr\u00fdv\u00e1me hlavn\u00ed slu\u017ebou.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci p\u00e9\u010de o z\u00e1kazn\u00edka (<strong>Care<\/strong>) pom\u00e1h\u00e1me u\u017eivatel\u016fm \u0159e\u0161it souvisej\u00edc\u00ed t\u00e9mata a p\u0159\u00edpadn\u00e9 obt\u00ed\u017ee, nap\u0159\u00edklad jak zm\u00edrnit bolest p\u0159i no\u0161en\u00ed rovn\u00e1tek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sestersk\u00e9 weby <a href=\"http:\/\/ortodoncie.cz\/\">ortodoncie.cz<\/a> a <a href=\"http:\/\/rovnatka.cz\/\">rovnatka.cz<\/a> slou\u017e\u00ed k dopln\u011bn\u00ed STC f\u00e1ze, a podporuj\u00ed dominanci v SERPu.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a title=\"Kontakt\" href=\"https:\/\/keypers.io\/cs\/kontakt\/\" target=\"_blank\" rel=\"noopener\">Chci smyslupln\u00e9 obsahov\u00e9 SEO<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI jako sou\u010d\u00e1st procesu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um\u011blou inteligenci <strong>zapojujeme do projektu na r\u016fzn\u00fdch \u00farovn\u00edch<\/strong>. Vyu\u017e\u00edv\u00e1me ji p\u0159i re\u0161er\u0161i t\u00e9mat, tvorb\u011b obsahov\u00fdch pl\u00e1n\u016f a ur\u010dov\u00e1n\u00ed priorit pro optimalizaci. AI n\u00e1m pom\u00e1h\u00e1 p\u0159ipravit strukturu a osnovy \u010dl\u00e1nk\u016f, samotn\u00fd text ale tvo\u0159\u00ed a edituje zku\u0161en\u00fd copywriter. Ned\u00edlnou sou\u010d\u00e1st\u00ed obsahov\u00e9 tvorby je <strong>\u00fazk\u00e1 spolupr\u00e1ce s l\u00e9ka\u0159i a odborn\u00edky<\/strong> p\u0159\u00edmo ze svetrovnatek.cz.<\/p>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>Ve f\u00e1zi <strong>vyhodnocov\u00e1n\u00ed a&nbsp;optimalizace<\/strong> vyu\u017e\u00edv\u00e1me AI jako pomocn\u00edka v&nbsp;rozhodov\u00e1n\u00ed o&nbsp;prioritizaci URL k&nbsp;optimalizaci podle zadan\u00fdch krit\u00e9ri\u00ed. AI tak slou\u017e\u00ed jako <strong>n\u00e1stroj pro zv\u00fd\u0161en\u00ed efektivity<\/strong>, nikoli jako n\u00e1hrada odborn\u00e9ho lidsk\u00e9ho vstupu.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Testujeme nov\u00e9 mo\u017enosti citov\u00e1n\u00ed v AI n\u00e1stroj\u00edch. Od spu\u0161t\u011bn\u00ed AIO v CZ jsme z\u00edskali okolo 120 citac\u00ed. Citov\u00e1n\u00ed je v\u00fdsledkem kvalitn\u00ed pr\u00e1ce s obsahem na webu. Pro dal\u0161\u00ed obdob\u00ed pl\u00e1nujeme selektovat zaj\u00edmav\u00e9 p\u0159\u00edle\u017eitosti a <strong>c\u00edlen\u011b optimalizovat tvorbu obsahu pro zisk dal\u0161\u00edch citac\u00ed<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5.png\" width=\"759\" height=\"389\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Po\u010det AIO citac\u00ed svetrovnatek.cz<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image3.png\" width=\"1905\" height=\"690\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">P\u0159\u00edklad AIO citace svetrovnatek.cz<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image1.png\" width=\"1438\" height=\"926\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Porovn\u00e1n\u00ed s&nbsp;konkurenc\u00ed&nbsp;<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br a dal\u0161\u00ed kroky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na projektu jsme dok\u00e1zali, \u017ee v konkuren\u010dn\u00edm segmentu zdravotnictv\u00ed lze <strong>pomoc\u00ed vhodn\u00e9 SEO strategie dos\u00e1hnout skv\u011bl\u00fdch v\u00fdsledk\u016f<\/strong>. D\u00edky systematick\u00e9mu p\u0159\u00edstupu se poda\u0159ilo zv\u00fd\u0161it viditelnost, konverze i d\u016fv\u011bryhodnost zna\u010dky.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image2.png\" width=\"1729\" height=\"734\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Market share s&nbsp;vybranou konkurenc\u00ed<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci zm\u011bn v Google SERP a u\u017eivatelsk\u00e9ho chov\u00e1n\u00ed sledujeme dal\u0161\u00ed <strong>nov\u00e9 p\u0159\u00edle\u017eitosti<\/strong>, nap\u0159\u00edklad mo\u017enosti citov\u00e1n\u00ed v AI overviews nebo chatovac\u00edch n\u00e1stroj\u00edch, jako je nap\u0159\u00edklad ChatGPT.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chcete podobn\u00fd \u00fasm\u011bv v datech i v byznysu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nevym\u00fd\u0161l\u00edme zkratky. Odemkneme potenci\u00e1l va\u0161eho webu systematicky \u2013 od auditu p\u0159es technick\u00fd z\u00e1klad a\u017e po obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud chcete b\u00fdt vid\u011bt, <a href=\"https:\/\/keypers.io\/cs\/kontakt\/\" title=\"\">ozv\u011bte se n\u00e1m<\/a>. Probereme, kde m\u00e1 pr\u00e1v\u011b v\u00e1\u0161 web nejv\u011bt\u0161\u00ed prostor zaz\u00e1\u0159it. Spole\u010dn\u011b najdeme kl\u00ed\u010d k va\u0161emu SEO r\u016fstu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1049","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"6FT1oxYFaWwRgVdupZ10HXBoM2OLHJKQuxXIOhRIZnw\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Keypers\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers\" \/>\n\t\t<meta property=\"og:description\" content=\"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-26T09:06:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-04-27T12:50:12+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/keypers.io\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/#listItem\",\"name\":\"O 150 % lep\\u0161\\u00ed \\u00fasm\\u011bv d\\u00edky svetrovnatek.cz\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/#listItem\",\"position\":2,\"name\":\"O 150 % lep\\u0161\\u00ed \\u00fasm\\u011bv d\\u00edky svetrovnatek.cz\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#organization\",\"name\":\"Keypers\",\"url\":\"https:\\\/\\\/keypers.io\\\/cs\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/#webpage\",\"url\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/\",\"name\":\"Svetrovnatek.cz: +150 % organick\\u00e9ho v\\u00fdkonu d\\u00edky Keypers\",\"description\":\"Poctiv\\u00e9 SEO ve zdravotnictv\\u00ed? To v Keypers um\\u00edme. \\u2705 \\u010ct\\u011bte, jak jsme Sv\\u011btu rovn\\u00e1tek zajistili +150 % v\\u00fdkonu a v\\u00edce ne\\u017e 75 % prioritn\\u00edch fr\\u00e1z\\u00ed na 1. stran\\u011b.\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/pripadove-studie\\\/o-150-lepsi-usmev-diky-svetrovnatek-cz\\\/#breadcrumblist\"},\"datePublished\":\"2025-09-26T11:06:29+02:00\",\"dateModified\":\"2026-04-27T14:50:12+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/keypers.io\\\/cs\\\/\",\"name\":\"Keypers\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/keypers.io\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers<\/title>\n\n","aioseo_head_json":{"title":"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers","description":"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.","canonical_url":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"6FT1oxYFaWwRgVdupZ10HXBoM2OLHJKQuxXIOhRIZnw","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/keypers.io\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/keypers.io\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/#listItem","name":"O 150 % lep\u0161\u00ed \u00fasm\u011bv d\u00edky svetrovnatek.cz"}},{"@type":"ListItem","@id":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/#listItem","position":2,"name":"O 150 % lep\u0161\u00ed \u00fasm\u011bv d\u00edky svetrovnatek.cz","previousItem":{"@type":"ListItem","@id":"https:\/\/keypers.io\/cs\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/keypers.io\/cs\/#organization","name":"Keypers","url":"https:\/\/keypers.io\/cs\/"},{"@type":"WebPage","@id":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/#webpage","url":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/","name":"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers","description":"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/keypers.io\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/#breadcrumblist"},"datePublished":"2025-09-26T11:06:29+02:00","dateModified":"2026-04-27T14:50:12+02:00"},{"@type":"WebSite","@id":"https:\/\/keypers.io\/cs\/#website","url":"https:\/\/keypers.io\/cs\/","name":"Keypers","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/keypers.io\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"Keypers","og:type":"article","og:title":"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers","og:description":"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.","og:url":"https:\/\/keypers.io\/cs\/pripadove-studie\/o-150-lepsi-usmev-diky-svetrovnatek-cz\/","og:image":"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png","og:image:secure_url":"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png","og:image:width":320,"og:image:height":320,"article:published_time":"2025-09-26T09:06:29+00:00","article:modified_time":"2026-04-27T12:50:12+00:00","twitter:card":"summary","twitter:title":"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers","twitter:description":"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.","twitter:image":"https:\/\/keypers.io\/wp-content\/uploads\/navrh-bez-nazvu-2.png"},"aioseo_meta_data":{"post_id":"1049","title":"Svetrovnatek.cz: +150 % organick\u00e9ho v\u00fdkonu d\u00edky Keypers","description":"Poctiv\u00e9 SEO ve zdravotnictv\u00ed? To v Keypers um\u00edme. \u2705 \u010ct\u011bte, jak jsme Sv\u011btu rovn\u00e1tek zajistili +150 % v\u00fdkonu a v\u00edce ne\u017e 75 % prioritn\u00edch fr\u00e1z\u00ed na 1. stran\u011b.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-04-27 12:51:18","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2025-09-26 08:02:45","updated":"2026-04-27 12:51:18"},"_links":{"self":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/case\/1049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":8,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/case\/1049\/revisions"}],"predecessor-version":[{"id":1718,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/case\/1049\/revisions\/1718"}],"wp:attachment":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/media?parent=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}