{"id":885,"date":"2023-10-16T16:38:00","date_gmt":"2023-10-16T14:38:00","guid":{"rendered":"https:\/\/keypers.io\/?post_type=case&#038;p=885"},"modified":"2026-05-04T13:12:56","modified_gmt":"2026-05-04T11:12:56","slug":"dmoto-jede-diky-seo-na-plny-plyn","status":"publish","type":"case","link":"https:\/\/keypers.io\/cs\/pripadove-studie\/dmoto-jede-diky-seo-na-plny-plyn\/","title":{"rendered":"DMOTO jede d\u00edky SEO na pln\u00fd\u00a0plyn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V tomto p\u0159\u00edpad\u011b zafungovala vhodn\u00e1&nbsp;<strong>\u00faprava struktury webu<\/strong>&nbsp;a&nbsp;klientova&nbsp;<strong>dlouhodob\u00e1 pr\u00e1ce s&nbsp;webov\u00fdm obsahem<\/strong>, tak aby byl kvalitn\u00ed, bohat\u00fd a&nbsp;z\u00e1bavn\u00fd.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ipravte se ke startu, jdeme na&nbsp;to!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stru\u010dn\u011b \u0159e\u010deno, v\u00fdsledky potvrzuj\u00ed, \u017ee&nbsp;<a href=\"https:\/\/www.dmoto.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">dmoto.cz<\/a>&nbsp;jede spr\u00e1vn\u00fdm sm\u011brem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100%&nbsp;<\/strong>n\u00e1r\u016fst organick\u00e9 n\u00e1v\u0161t\u011bvnosti<\/li>\n\n\n\n<li><strong>TOP pozice<\/strong>&nbsp;v&nbsp;organick\u00e9m vyhled\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li>Kontinu\u00e1ln\u00ed&nbsp;<strong>trend r\u016fstu<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nejprve vyladit stroje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U struktury jsme si trochu pohr\u00e1li s&nbsp;u\u017eivatelsk\u00fdm pr\u016fchodem a&nbsp;tvorbou d\u016fle\u017eit\u00fdch landing pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na webu&nbsp;<strong>chyb\u011bly z\u00e1sadn\u00ed vstupn\u00ed str\u00e1nky pro zna\u010dky<\/strong>&nbsp;motorek (Aprilia, Ducati a&nbsp;dal\u0161\u00ed skv\u011bl\u00e9 ma\u0161iny) a&nbsp;n\u011bkter\u00e9 modely motorek a&nbsp;sk\u00fatr\u016f (SX, RX, Tuono, Liberty nebo Medley).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To byla pro SEO specialistu celkem snadn\u00e1 ko\u0159ist a&nbsp;se \u0161ikovn\u00fdm program\u00e1torem to pak nen\u00ed \u017e\u00e1dn\u00e1 velk\u00e1 p\u0159ek\u00e1\u017eka.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image4-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image4-2.webp\" width=\"1200\" height=\"436\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Navr\u017een\u00e1 \u00faprava webu a&nbsp;rozd\u011blen\u00ed na samostatn\u00e9 kategorie<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pak natankovat spr\u00e1vnou \u0161\u0165\u00e1vu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Co u\u017e n\u011bkdy b\u00fdv\u00e1 slo\u017eit\u011bj\u0161\u00ed, je&nbsp;<strong>dobr\u00e1 pr\u00e1ce s&nbsp;obsahem<\/strong>. V\u011bt\u0161inou nen\u00ed \u010das se v\u011bnovat do hloubky jednotliv\u00fdm t\u00e9mat\u016fm a&nbsp;je v\u0161eobecn\u00e1 praxe<strong>chrlit nov\u00e9 a&nbsp;nov\u00e9 texty<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ale neplat\u00ed v&nbsp;p\u0159\u00edpad\u011b Dmoto.cz, kter\u00e9mu se&nbsp;<strong>da\u0159\u00ed ve\u0161ker\u00e9 texty vyladit<\/strong>&nbsp;do posledn\u00edho detailu. Od produktov\u00e9 karty sk\u00fatr\u016f a\u017e po&nbsp;<a href=\"https:\/\/www.dmoto.cz\/clanek\/244-recenze-moto-guzzi-v100-mandello-s-od-rudy\" target=\"_blank\" rel=\"noreferrer noopener\">recenze<\/a>&nbsp;nejsiln\u011bj\u0161\u00edch stroj\u016f.<strong>&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/unnamed-8.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/unnamed-8.png\" width=\"1217\" height=\"1026\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak to v\u0161echno \u0161lape?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete se p\u0159esv\u011bd\u010dit sami na n\u00e1sleduj\u00edc\u00edm p\u0159ehledu pozic. Ne\u0159\u00edkejte to distributor\u016fm, ale&nbsp;<strong>Dmoto.cz je v&nbsp;n\u011bkter\u00fdch fr\u00e1z\u00edch zkr\u00e1tka a&nbsp;dob\u0159e lep\u0161\u00ed&nbsp;<\/strong>ne\u017e oni. Proto\u017ee vytv\u00e1\u0159\u00ed a&nbsp;nab\u00edz\u00ed&nbsp;<strong>skv\u011bl\u00fd obsah, kter\u00fd m\u00e1 Google a&nbsp;u\u017eivatel\u00e9 r\u00e1di<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5-2.webp\" width=\"1200\" height=\"509\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ale te\u010f u\u017e zp\u00e1tky k&nbsp;meritu v\u011bci, a\u0165 n\u00e1m nevystydne olio motoru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Na startovn\u00ed \u010d\u00e1\u0159e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U projektu SEO pro Dmoto.cz jsme figurovali v&nbsp;roli konzultanta.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navrhovali jsme&nbsp;<strong>postup technick\u00fdch \u00faprav webu<\/strong>&nbsp;(\u00fapravy struktury).<\/li>\n\n\n\n<li>Realizovali jsme&nbsp;<strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/strong>.<\/li>\n\n\n\n<li>P\u0159ipravili<strong>&nbsp;<\/strong>jsme<strong>&nbsp;\u0161kolen\u00ed, jak pracovat s&nbsp;obsahem<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Sepsali<strong>&nbsp;<\/strong>jsme<strong>&nbsp;UX doporu\u010den\u00ed,&nbsp;<\/strong>co doplnit do ji\u017e existuj\u00edc\u00edho obsahu.<\/li>\n<\/ul>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p>Jednou z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch \u00faprav bylo <strong>rozd\u011blen\u00ed rozcestn\u00edku motorek a&nbsp;sk\u00fatr\u016f na dv\u011b samostatn\u00e9 URL.<\/strong> Do t\u00e9 doby byly ob\u011b kategorie spole\u010dn\u011b. Oba rozcestn\u00edky se t\u00edm zjednodu\u0161ily a&nbsp;maj\u00ed vlastn\u00ed kl\u00ed\u010dov\u00e1 slova v&nbsp;URL.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>V SEO t\u00fdmu jsme krom\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov navrhli <strong>upravit strukturu webu.<\/strong> Kategorie motorek a&nbsp;sk\u00fatr\u016f se podle na\u0161eho n\u00e1vrhu rozd\u011blily dle produktov\u00fdch \u0159ad a&nbsp;zna\u010dek. Na z\u00e1klad\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov za\u010dal klient tyto <strong>nov\u00e9 vstupn\u00ed str\u00e1nky plnit relevantn\u00edm obsahem.<\/strong><\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/keypers-prof-web-25-2.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/keypers-prof-web-25-2.jpg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of SEO, Keypers\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny p\u0159ipraven\u00e9 podklady jsme pot\u00e9 prodiskutovali s&nbsp;majiteli DMOTO a&nbsp;jejich marketingov\u00fdm konzultantem&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/michalfucik\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michalem Fu\u010d\u00edkem<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michal byl pak u&nbsp;jednotliv\u00fdch realizac\u00ed, a&nbsp;proto jsme se rozhodli v\u00fdsledky case study prodiskutovat rovnou s&nbsp;n\u00edm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Michale, jakou m\u00e1 DMOTO digit\u00e1ln\u00ed strategii a&nbsp;jak\u00e1 je tvoje&nbsp;role?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">DMOTO v&nbsp;Brn\u011b prod\u00e1v\u00e1 a&nbsp;servisuje italsk\u00e9 motorky a&nbsp;sk\u00fatry. V&nbsp;roce 2015 jsem jim navrhl nov\u00fd firemn\u00ed web. Dlouhodob\u011b si zakl\u00e1d\u00e1me na tvorb\u011b digit\u00e1ln\u00edho obsahu. Na\u0161e produktov\u00e9 karty, recenze motorek a&nbsp;n\u00e1vody&nbsp;<strong>maj\u00ed na \u010desk\u00e9m internetu ojedin\u011bl\u00fd rozsah<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jde o&nbsp;klienta rodinn\u00e9 velikosti a&nbsp;<strong>v&nbsp;marketingov\u00e9m rozpo\u010dtu nem\u00e1me budget na digit\u00e1ln\u00ed propagaci<\/strong>. V\u0161echny prost\u0159edky na marketing investujeme do tvorby obsahu pro web a&nbsp;soci\u00e1ln\u00ed s\u00edt\u011b. Je to sice b\u011bh na del\u0161\u00ed tra\u0165, ale n\u00e1m se rozhodn\u011b vyplatil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 bylo tv\u00e9 o\u010dek\u00e1v\u00e1n\u00ed od SEO, kdy\u017e jsi Proficio oslovil?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zn\u00e1m v\u00e1s a&nbsp;v\u00fdsledky va\u0161\u00ed pr\u00e1ce. Jsem v\u00fdkonov\u011b orientovan\u00fd, a&nbsp;proto si vyb\u00edr\u00e1m dodavatele, za kter\u00e9 mluv\u00ed jejich \u010d\u00edsla a&nbsp;v\u00fdsledky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e jsme v&nbsp;pr\u016fb\u011bhu zimy 2020 oslovili Proficio, pot\u0159ebovali jsme&nbsp;<strong>zvednout na\u0161e pozice v&nbsp;organick\u00e9m vyhled\u00e1v\u00e1n\u00ed<\/strong>&nbsp;relevantn\u00edch kl\u00ed\u010dov\u00fdch slov. Pohybovali jsme se na hran\u011b v\u00fdpisu prvn\u00ed a&nbsp;druh\u00e9 str\u00e1nky, na\u0161e odkazy b\u00fdvaly kolem 5. a\u017e 10. m\u00edsta. Cht\u011bli jsme se ale dostat co nejv\u00fd\u0161, ide\u00e1ln\u011b na&nbsp;bednu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proficiu jsem dal absolutn\u00ed volnost v&nbsp;r\u00e1mci n\u00e1vrhu \u00faprav, ale m\u011bl jsem jedin\u00fd po\u017eadavek. Aby optimalizace co nejv\u00edc respektovala existuj\u00edc\u00ed u\u017eivatelsk\u00e9 rozhran\u00ed webu a&nbsp;nebylo nutn\u00e9 ho cel\u00e9 redesignovat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO ruku v&nbsp;ruce s&nbsp;UX<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Jak prob\u00edhala dal\u0161\u00ed spolupr\u00e1ce?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potkali jsme se s&nbsp;UX design\u00e9rkou Erikou z&nbsp;dce\u0159in\u00e9 firmy PORTA design a&nbsp;\u0159e\u0161ili jsme rozcestn\u00edk motorek, kter\u00fd nebyl ide\u00e1ln\u011b pojat\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Odraz v\u00fdsledk\u016f v&nbsp;SEO je dlouhodob\u011bj\u0161\u00ed proces. Jak to vn\u00edm\u00e1\u0161 s&nbsp;odstupem \u010dasu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky t\u00e9to spolupr\u00e1ci jsem si uv\u011bdomil, jakou roli hraj\u00ed&nbsp;<strong>spr\u00e1vn\u011b d\u00e1vkovan\u00e9 texty ve slo\u017eit\u011bj\u0161\u00edch rozcestn\u00edc\u00edch produkt\u016f nebo slu\u017eeb<\/strong>. P\u0159i tvorb\u011b nov\u00e9ho obsahu pou\u017e\u00edv\u00e1m daleko v\u00edce prolinkov\u00e1n\u00ed na jin\u00e9 str\u00e1nky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neboj\u00edm se u\u017eivatele webu odk\u00e1zat na extern\u00ed obsah mimo n\u00e1\u0161 web, pokud je opravdu kvalitn\u00ed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Servisn\u00ed prohl\u00eddka dopadla na v\u00fdbornou<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Te\u010f to nejd\u016fle\u017eit\u011bj\u0161\u00ed: prozra\u010f n\u00e1m v\u00fdsledky.&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u010dilo poctiv\u011b pracovat a&nbsp;jsme tam, kde jsme cht\u011bli:&nbsp;<strong>na bedn\u011b \u010desk\u00e9ho internetu ve vyhled\u00e1v\u00e1n\u00ed<\/strong>! Nejd\u0159\u00edv trvalo p\u0159ibli\u017en\u011b kvart\u00e1l, ne\u017e jsme spole\u010dn\u011b s&nbsp;kod\u00e9rem webu zpracovali v\u0161echny \u00fapravy, kter\u00e9 jsme od v\u00e1s dostali zadan\u00e9 k&nbsp;realizaci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zat\u00edmco v&nbsp;sezon\u011b 2021 n\u00e1v\u0161t\u011bvnost webu z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed na Google vyrostla o&nbsp;12 procent, v&nbsp;roce 2022 u\u017e je to t\u00e9m\u011b\u0159&nbsp;<strong>dvojn\u00e1sobek p\u0159\u00edstup\u016f ne\u017e v&nbsp;sezon\u011b 2020<\/strong>.&nbsp;<\/p>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-primary-50 divide-y divide-primary-50\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Organic traffic b\u011bhem 2&nbsp;let<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"+100 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">+100&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/graf-dmoto-presne-final-corrected.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/graf-dmoto-presne-final-corrected.png\" width=\"2048\" height=\"1169\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">V\u00fdvoj n\u00e1v\u0161t\u011bvnosti z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 pozice si DMOTO nad\u00e1le dr\u017e\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Optimalizace n\u00e1s&nbsp;<strong>v\u00fdrazn\u011b posunula v&nbsp;r\u00e1mci indexace a&nbsp;na\u0161e pozice ve vyhled\u00e1v\u00e1n\u00ed za\u010daly stoupat vzh\u016fru a\u017e na prvn\u00ed t\u0159i m\u00edsta<\/strong>, kter\u00e1 se n\u00e1m da\u0159\u00ed v&nbsp;posledn\u00ed dob\u011b u&nbsp;relevantn\u00edch kl\u00ed\u010dov\u00fdch slov obsazovat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da\u0159\u00ed se n\u00e1m to v&nbsp;konkurenci \u010desk\u00fdch import\u00e9r\u016f motorek a&nbsp;sk\u00fatr\u016f nebo motork\u00e1\u0159sk\u00fdch server\u016f s&nbsp;n\u00e1sobnou n\u00e1v\u0161t\u011bvnost\u00ed. To je skute\u010dn\u011b ojedin\u011bl\u00fd v\u00fdsledek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro m\u011b je to jednozna\u010dn\u00e9 potvrzen\u00ed, \u017ee&nbsp;<strong>dlouhodob\u00e9 investice do obsahu webu se n\u00e1m rozhodn\u011b vyplatily<\/strong>.&nbsp;I&nbsp;s mal\u00fdm projektem rodinn\u00e9 velikosti m\u016f\u017eete por\u00e1\u017eet daleko siln\u011bj\u0161\u00ed hr\u00e1\u010de.&nbsp;<\/p>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>Je p\u0159\u00edjemn\u00fd pocit d\u00edvat se v&nbsp;analytice na v\u00fdsledky a&nbsp;m\u00edt potvrzen\u00e9, \u017ee se<strong> vlo\u017een\u00e1 energie do projektu vrac\u00ed ve viditeln\u00fdch a&nbsp;m\u011b\u0159iteln\u00fdch v\u00fdsledc\u00edch.<\/strong> B\u00fdt na bedn\u011b je v\u017edycky super, zvl\u00e1\u0161\u0165 kdy\u017e poraz\u00edte siln\u011bj\u0161\u00ed soupe\u0159e!<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMichal Fu\u010d\u00edk, marketingov\u00fd konzultant pro&nbsp;DMOTO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00edt\u00edte tu v\u016fni benz\u00ednu?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete se pod\u00edvat, jak Dmoto.cz vy\u0161perkovalo pr\u00e1ci s&nbsp;obsahem?&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u0159esv\u011bd\u010dte se sami a&nbsp;koukn\u011bte t\u0159eba na tuto kr\u00e1sku&nbsp;<a href=\"https:\/\/www.dmoto.cz\/motorka\/565-ducati-multistrada-v4-pikes-peak\" target=\"_blank\" rel=\"noreferrer noopener\">Ducati Multistrada V4 Pikes Peak<\/a>nebo&nbsp;<a href=\"https:\/\/www.dmoto.cz\/motorka\/637-moto-guzzi-v100-mandello-s\" target=\"_blank\" rel=\"noreferrer noopener\">Moto Guzzi V100 Mandello S<\/a>.&nbsp;<\/li>\n\n\n\n<li>Poctiv\u00e9 copy s&nbsp;u\u017eite\u010dn\u00fdmi informacemi se vypl\u00e1c\u00ed tak\u00e9 v&nbsp;<a href=\"https:\/\/www.dmoto.cz\/clanek\/222-jak-zacit-jezdit-na-okruhu\" target=\"_blank\" rel=\"noreferrer noopener\">n\u00e1vodech<\/a>&nbsp;a&nbsp;<a href=\"https:\/\/www.dmoto.cz\/clanek\/212-recenze-ducati-streetfighter-v4s-od-petra\" target=\"_blank\" rel=\"noreferrer noopener\">recenz\u00edch<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chcete, aby v\u00e1\u0161 web taky jel na pln\u00fd plyn?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V SEO neexistuje nitro bez servisu. Kdy\u017e nem\u00e1te vylad\u011bnou strukturu a obsah, motor se zad\u0159e \u2013 a v SERPu v\u00e1s p\u0159edjede i slab\u0161\u00ed stroj. My nevym\u00fd\u0161l\u00edme poh\u00e1dky. <strong>Zkontrolujeme techniku, nastav\u00edme sm\u011br a odep\u0159eme v\u00e1\u0161 potenci\u00e1l tak, aby v\u00fdsledky byly vid\u011bt v \u010d\u00edslech.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 jste e-shop, slu\u017eba nebo \u201erodinn\u00fd\u201c projekt bez velk\u00e9ho budgetu: kdy\u017e m\u00e1te co nab\u00eddnout, <strong>dostaneme v\u00e1s na bednu<\/strong> \u2013 a udr\u017e\u00edme v\u00e1s tam dlouhodob\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/keypers.io\/cs\/kontakt\/\" title=\"\"><span style=\"text-decoration: underline;\">Ozv\u011bte se.<\/span><\/a> <strong>Najdeme kl\u00ed\u010d k r\u016fstu a posv\u00edt\u00edme si na to, co v\u00e1s brzd\u00ed.<\/strong><\/p>\n\n\n\n<p 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