{"id":903,"date":"2023-10-12T12:00:00","date_gmt":"2023-10-12T10:00:00","guid":{"rendered":"https:\/\/keypers.io\/?post_type=case&#038;p=903"},"modified":"2026-05-04T13:28:15","modified_gmt":"2026-05-04T11:28:15","slug":"case-study-dovezli-jsme-pneuboss-na-prvni-pozice-ve-vyhledavani","status":"publish","type":"case","link":"https:\/\/keypers.io\/cs\/pripadove-studie\/case-study-dovezli-jsme-pneuboss-na-prvni-pozice-ve-vyhledavani\/","title":{"rendered":"Case study: Dovezli jsme Pneuboss na prvn\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00fd automobilov\u00fd jezdec v\u00ed, \u017ee lep\u0161\u00ed je\u00a0<strong>obsadit p\u0159edn\u00ed m\u00edsta hned na startu<\/strong>\u00a0a\u00a0pak nechat konkurenci za sebou. Stejn\u011b jako jsme to ud\u011blali s\u00a0<a href=\"https:\/\/www.pneuboss.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pneubossem<\/a>, p\u0159edn\u00edm online prodejcem pneumatik. A\u00a0takhle taktika se n\u00e1m rozhodn\u011b vyplatila!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rovnou k\u00a0v\u00fdsledk\u016fm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ci s&nbsp;klientem jsme v&nbsp;SEO zah\u00e1jili na ja\u0159e roku 2021. Od t\u00e9to chv\u00edle web kontinu\u00e1ln\u011b organicky roste a&nbsp;v porovn\u00e1n\u00ed se sezonou 2021 a&nbsp;2023 je r\u016fst v\u00edce ne\u017e dvojn\u00e1sobn\u00fd.&nbsp;<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image1-3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image1-3.webp\" width=\"1200\" height=\"164\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Co n\u00e1m skute\u010dn\u011b d\u011bl\u00e1 radost, je\u00a0<strong>v\u00fdrazn\u00fd r\u016fst segment\u016f pozic TOP3 a\u00a04 a\u017e 10<\/strong>. Jde o\u00a0slova s\u00a0pozic\u00ed na 1. stran\u011b.\u00a0<\/p>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-primary-50 divide-y divide-primary-50\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Organick\u00fd r\u016fst&nbsp;webu<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"2 x\" gsap-decimals=\"1\" gsap-suffix=\"%\">2 x<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Pozice do 2. strany<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"75 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">75&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Pozice na 1. stran\u011b<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"3\" gsap-end=\"60 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">60&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u017de nejde o&nbsp;klam n\u011bjak\u00e9ho n\u00e1stroje, potvrzuje i&nbsp;<strong>vlastn\u00ed m\u011b\u0159en\u00ed vybran\u00fdch fr\u00e1z\u00ed<\/strong>&nbsp;p\u0159es Collabim.com. Neskromn\u011b by se dalo \u0159\u00edct, \u017ee se n\u00e1m poda\u0159ilo n\u011bco skv\u011bl\u00e9ho!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Za\u010d\u00ednali jsme v\u00a0dob\u011b temna, kdy 75\u00a0% kl\u00ed\u010dov\u00fdch slov bylo na 3. stran\u011b a\u00a0d\u00e1l.\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Nyn\u00ed je to p\u0159esn\u011b naopak - 75\u00a0% m\u011b\u0159en\u00fdch slov zobrazuje Google na prvn\u00ed, maxim\u00e1ln\u011b na druh\u00e9 str\u00e1nce vyhled\u00e1v\u00e1n\u00ed.<\/strong><\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image6-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image6-1.webp\" width=\"1040\" height=\"458\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nejd\u016fle\u017eit\u011bj\u0161\u00ed vertik\u00e1la: rozm\u011bry pneu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u00e1 \u010d\u00edsla jsou hezk\u00e1, ale co r\u016fst na d\u016fle\u017eit\u00e9 prodejn\u00ed fr\u00e1ze? Nebojte, nezapomn\u011bli jsme. Na \u00farovni segment\u016f kl\u00ed\u010dov\u00fdch slov rozli\u0161ujeme n\u00e1sleduj\u00edc\u00ed skupiny: rozm\u011br, dez\u00e9n, zna\u010dka, sezona a&nbsp;jejich kombinace. K&nbsp;tomu sledujeme v\u00fdkon poradny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klient ozna\u010dil za&nbsp;<strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed obchodn\u00ed segment rozm\u011bry pneu<\/strong>. Logicky, tuto \u010d\u00edselnou kombinaci by m\u011bl hledat ka\u017ed\u00fd, kdo chce koupit pneumatiky odpov\u00eddaj\u00edc\u00ed specifikaci v&nbsp;technick\u00e9m pr\u016fkazu vozidla. V\u00fdvoj pozic je velmi podobn\u00fd celkov\u00fdm \u010d\u00edsl\u016fm.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image7-0.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image7-0.webp\" width=\"1056\" height=\"346\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>R\u016fst konverzn\u00edch segment\u016f jsme prim\u00e1rn\u011b podporovali<strong> optimalizac\u00ed a&nbsp;tvorbou obsahu na z\u00e1klad\u011b p\u0159ipraven\u00fdch pr\u016fzkum\u016f kl\u00ed\u010dov\u00fdch slov.<\/strong> D\u016fle\u017eit\u00e9 str\u00e1nky jsme pak podpo\u0159ili zm\u00ednkami (odkazy) z&nbsp;relevantn\u00edch web\u016f.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of SEO, Keypers\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Poradna jako sekund\u00e1rn\u00ed zdroj v\u00fdkonu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ani obsahov\u00e1 t\u00e9mata jsme nenechali stranou. Jakmile jsme rozjeli optimalizaci konverzn\u00edch kategori\u00ed, pustili jsme se do&nbsp;<strong>aktualizace star\u0161\u00edch \u010dl\u00e1nk\u016f a&nbsp;v\u00fdroby nov\u00fdch t\u00e9mat<\/strong>. Pe\u010dovali jsme tak o&nbsp;f\u00e1ze&nbsp;<em>see<\/em>, p\u0159\u00edpadn\u011b&nbsp;<em>care<\/em>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image11-0.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image11-0.webp\" width=\"1200\" height=\"526\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image8-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image8-1.webp\" width=\"1200\" height=\"413\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U poradensk\u00fdch t\u00e9mat (<a href=\"http:\/\/www.pneuboss.cz\/poradna\" target=\"_blank\" rel=\"noreferrer noopener\">www.pneuboss.cz\/poradna<\/a>) jsme dos\u00e1hli toho, \u017ee\u00a0<strong>50\u00a0% dotaz\u016f najdete na Googlu do 2. strany<\/strong>.\u00a0<\/li>\n\n\n\n<li>U\u00a0<strong>67 fr\u00e1z\u00ed se web zobrazuje na pozici \u201efeatured snippet\u201c<\/strong>, tedy \u00faryvek zobrazen\u00fd\u00a0p\u0159\u00edmo na Googlu.<\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/unnamed-9.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/unnamed-9.png\" width=\"1064\" height=\"447\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rentabilita investic v\u00a0SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b sledov\u00e1n\u00ed klasick\u00fdch metrik (jako jsou pozice, n\u00e1v\u0161t\u011bvnost nebo revenue) jsme u&nbsp;tohoto projektu&nbsp;<strong>vyu\u017eili porovn\u00e1n\u00ed s&nbsp;daty z&nbsp;BI<\/strong>.&nbsp;<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p>V reportovac\u00edch p\u0159ehledech <strong>porovn\u00e1v\u00e1me vlo\u017een\u00e9 investice a&nbsp;revenue v&nbsp;r\u00e1mci organiku<\/strong>, v\u010detn\u011b mar\u017ee nebo n\u00e1klad\u016f na dopravu.<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e1me porovn\u00e1n\u00ed s&nbsp;ostatn\u00edmi kan\u00e1ly.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pro finan\u010dn\u00ed orientaci tak v\u00edme, \u017ee\u00a0<strong>na\u0161e PNO v\u00a0r\u00e1mci SEO se pohybuje v\u00a0pr\u016fm\u011bru na \u00farovni ni\u017e\u0161\u00edch jednotek procent<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pl\u00e1nov\u00e1n\u00ed a\u00a0strategie jako kl\u00ed\u010d k\u00a0\u00fasp\u011bchu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kladn\u00edm stavebn\u00edm kamenem organick\u00e9ho pokroku byla\u00a0<strong>pr\u00e1ce s\u00a0obsahem za podpory kvalitn\u00edch extern\u00edch link\u016f<\/strong>. Nicm\u00e9n\u011b, vra\u0165me se na sam\u00fd za\u010d\u00e1tek.\u00a0<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/unnamed-2-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/unnamed-2-1.png\" width=\"1357\" height=\"714\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Samotn\u00e9 aktivity by m\u011bly vych\u00e1zet ze strategie\u00a0\u2013 kam sm\u011b\u0159ujeme. Vydefinov\u00e1n\u00ed d\u016fle\u017eit\u00fdch segment\u016f bylo pom\u011brn\u011b jednoduch\u00e9. Co vy\u017eadovalo v\u011bt\u0161\u00ed \u00fasil\u00ed, bylo ur\u010den\u00ed\u00a0<strong>po\u0159ad\u00ed optimalizace jednotliv\u00fdch vstupn\u00edch str\u00e1nek na webu<\/strong>.\u00a0<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/unnamed-10.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/unnamed-10.png\" width=\"1050\" height=\"270\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro\u010d? Segment pneumatik je slo\u017eit\u00fd co do\u00a0<strong>po\u010dtu kombinac\u00ed ur\u010duj\u00edc\u00ed variantu produktu<\/strong>. Dohromady m\u016f\u017eete kombinovat rozm\u011br, dez\u00e9n, zna\u010dku, pota\u017emo i\u00a0sezonu.\u00a0<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p>Existuje tedy <strong>hromada potenci\u00e1ln\u00edch vstupn\u00edch str\u00e1nek<\/strong>, kter\u00e9 by mohly odpov\u00eddat dotazu u\u017eivatele. Jen pro p\u0159edstavu, na slovo \u201epneumatiky\u201c nab\u00edz\u00ed Marketing Miner p\u0159ibli\u017en\u011b <strong>p\u011bt tis\u00edc vyhled\u00e1vac\u00edch dotaz\u016f<\/strong>. K&nbsp;tomu p\u0159ipojte rozm\u011bry, dez\u00e9ny (v kombinaci a&nbsp;bez kombinace) a&nbsp;m\u00e1te obrovsk\u00fd dataset.<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image9-0.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image9-0.webp\" width=\"1104\" height=\"800\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i rozhodov\u00e1n\u00ed o&nbsp;harmonogramu bylo st\u011b\u017eejn\u00ed&nbsp;<strong>pracovat s&nbsp;potenci\u00e1ln\u00ed p\u0159idanou hodnotou a&nbsp;\u010dasem<\/strong>. Vytvo\u0159ili jsme tedy pl\u00e1n zohled\u0148uj\u00edc\u00ed prodejn\u00ed preference klienta, kombinace hledanosti, pozic, priorit.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u0159ad\u00edm je\u0161t\u011b zam\u00edchala diverzifikace na \u00farovni kategorie dotazu. To abychom podporovali postupn\u011b v\u0161echny kl\u00ed\u010dov\u00e9 segmenty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nadstavba rozvojov\u00e9 \u010d\u00e1sti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Co d\u00e1l, kdy\u017e u\u017e v\u0161echno \u0161lape? Rozhodn\u011b si ned\u00e1v\u00e1me pauzu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nav\u00e1\u017eeme na p\u0159edchoz\u00ed realizace a&nbsp;budeme&nbsp;<strong>pokra\u010dovat v&nbsp;aktivit\u00e1ch typu<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>detailn\u00ed\u00a0<strong>analyzov\u00e1n\u00ed p\u0159\u00ednosu<\/strong>\u00a0nov\u011b vygenerovan\u00e9 n\u00e1v\u0161t\u011bvnosti,<\/li>\n\n\n\n<li>optimalizace\u00a0<strong>UX vstupn\u00edch str\u00e1nek<\/strong>\u00a0\/ konverzn\u00ed trasy,<\/li>\n\n\n\n<li>content gap\u00a0\u2013 identifikace\u00a0<strong>nov\u00fdch a\u00a0fresh t\u00e9mat<\/strong>,<\/li>\n\n\n\n<li>link gap\u00a0\u2013 hled\u00e1n\u00ed vhodn\u00fdch\u00a0<strong>odkazov\u00fdch p\u0159\u00edle\u017eitost\u00ed<\/strong>,<\/li>\n\n\n\n<li>konkuren\u010dn\u00ed anal\u00fdza\u00a0\u2013 hled\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed a\u00a0<strong>slab\u00fdch m\u00edst<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b lad\u011bn\u00ed pneu segmentu pom\u00e1h\u00e1me klientovi s\u00a0analyzov\u00e1n\u00edm nov\u00fdch p\u0159\u00edle\u017eitost\u00ed, a\u00a0to p\u0159edev\u0161\u00edm dal\u0161\u00edch v\u011btv\u00ed sortimentu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chcete i\u00a0vy lep\u0161\u00ed pozici ve vyhled\u00e1va\u010d\u00edch?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se do testov\u00e1n\u00ed a&nbsp;realizace nechcete pou\u0161t\u011bt sami, nev\u00e1hejte n\u00e1s kontaktovat.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e1di zanalyzujeme va\u0161i sou\u010dasnou situaci a&nbsp;p\u0159iprav\u00edme&nbsp;<a href=\"https:\/\/proficio.cz\/seo\">strategii<\/a>, jak z\u00edskat ze SEO maximum. Stejn\u011b jako se n\u00e1m to da\u0159\u00ed u&nbsp;Pneubossu.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-903","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jak jsme v Keypers b\u011bhem 2 let rozjeli SEO pro Pneuboss.cz: \u2705 Dvojn\u00e1sobn\u00fd r\u016fst organiky \u2705 60 % kl\u00ed\u010dov\u00fdch slov na 1. stran\u011b a 75 % do 2. strany.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"6FT1oxYFaWwRgVdupZ10HXBoM2OLHJKQuxXIOhRIZnw\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/keypers.io\/cs\/pripadove-studie\/case-study-dovezli-jsme-pneuboss-na-prvni-pozice-ve-vyhledavani\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" 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