{"id":1103,"date":"2025-10-05T10:22:00","date_gmt":"2025-10-05T08:22:00","guid":{"rendered":"https:\/\/keypers.io\/?p=1103"},"modified":"2026-05-05T08:39:56","modified_gmt":"2026-05-05T06:39:56","slug":"seo-novinky-zari-2025","status":"publish","type":"post","link":"https:\/\/keypers.io\/cs\/blog\/seo-novinky-zari-2025\/","title":{"rendered":"SEO novinky: Z\u00e1\u0159\u00ed 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SEO restart<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leto\u0161n\u00ed ro\u010dn\u00edk SEO restartu se to\u010dil ve v\u00edru <strong>AI vs SEO<\/strong>. P\u0159e\u017eije SEO dynamicky m\u011bn\u00edc\u00ed se v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed? Zvl\u00e1dne zm\u011bny ve stereotypech hled\u00e1n\u00ed u\u017eivatel\u016f, co u\u017e nechod\u00ed jen do prohl\u00ed\u017ee\u010de? A nen\u00ed SEO u\u017e n\u00e1hodou mrtv\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V podobn\u00e9m duchu se nesl \u00favod SEO restartu v pod\u00e1n\u00ed <strong>Michaela Kocha<\/strong>. A o AI bylo sly\u0161et cel\u00fd den nap\u0159\u00ed\u010d p\u0159edn\u00e1\u0161kami. Zaznelo t\u0159eba:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1m\u011br u\u017eivatele<\/strong> (search intent) je kl\u00ed\u010dov\u00fdm optimaliza\u010dn\u00edm parametrem.<\/li>\n\n\n\n<li>Vyhled\u00e1va\u010d se m\u011bn\u00ed v <strong>odpov\u00edda\u010d<\/strong>.&nbsp;<\/li>\n\n\n\n<li><strong>Optimalizace nalezitelnosti<\/strong> &gt; optimalizace pro vyhled\u00e1va\u010de.<\/li>\n\n\n\n<li>Co m\u011b\u0159it? Viditelnost, brandov\u00e9 hled\u00e1n\u00ed, citace.&nbsp;<\/li>\n\n\n\n<li><strong>GEO <\/strong>je st\u00e1le SEO, ale s jin\u00fdmi mo\u017enostmi.&nbsp;<\/li>\n\n\n\n<li>AI tvo\u0159\u00ed nov\u00fd trh a<strong> nezab\u00edj\u00ed ten star\u00fd<\/strong>.<\/li>\n\n\n\n<li>AI mode m\u00e1 prozat\u00edm minim\u00e1ln\u00ed pou\u017e\u00edvanost ze strany u\u017eivatel\u016f.<\/li>\n\n\n\n<li><strong>SEO <\/strong>= search everywhere optimization.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ve\u0159ejn\u00e9 prezentace naleznete <a href=\"https:\/\/www.seorestart.cz\/#prezentace\">p\u0159\u00edmo na str\u00e1nk\u00e1ch SEO restartu<\/a>. D\u011bkujeme za bal\u00edk inspirace a t\u011b\u0161\u00edme se na dal\u0161\u00ed ro\u010dn\u00edk!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT Pulse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pulse je nov\u00fd re\u017eim v aplikaci ChatGPT, kter\u00fd <strong>proaktivn\u011b realizuje personalizovan\u00e9 n\u00e1vrhy <\/strong>podle va\u0161ich chat\u016f, zp\u011btn\u00e9 vazby a p\u0159ipojen\u00fdch aplikac\u00ed (kalend\u00e1\u0159, e-mail atd.).<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5-1.png\" width=\"1999\" height=\"1999\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pulse tak m\u011bn\u00ed ChatGPT na va\u0161eho <strong>osobn\u00edho asistenta<\/strong>. Ne\u010dek\u00e1 jen, a\u017e mu polo\u017e\u00edte ot\u00e1zku, ale s\u00e1m nab\u00eddne relevantn\u00ed informace k t\u00e9mat\u016fm co \u0159e\u0161\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT usage: Na co jej u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podle nejnov\u011bj\u0161\u00ed studie od ChatGPT je pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroje n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asking (49%):<\/strong> AI jako r\u00e1dce<\/li>\n\n\n\n<li><strong>Doing (40%):<\/strong> nap\u0159. tvorba textu, programov\u00e1n\u00ed, apod.<\/li>\n\n\n\n<li><strong>Expressing (11%):<\/strong> AI jako zpov\u011bdnice nebo n\u00e1stroj pro z\u00e1bavu<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Search Live<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na konci z\u00e1\u0159\u00ed Google spustil slu\u017ebu <strong>Search Live<\/strong>. Zat\u00edm je dostupn\u00e1 pouze v USA. Umo\u017e\u0148uje interaktivn\u00ed hlasov\u00e9 konverzace v re\u017eimu um\u011bl\u00e9 inteligence a dovoluje u\u017eivatel\u016fm sd\u00edlet z\u00e1znam z kamery.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-3.png\" width=\"489\" height=\"845\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kontextov\u00e9 informace a <strong>odpov\u011bdi z\u00edsk\u00e1v\u00e1te v re\u00e1ln\u00e9m \u010dase<\/strong> prost\u0159ednictv\u00edm p\u0159\u00edm\u00fdch webov\u00fdch odkaz\u016f a \u201eAI asistenta\u201c, kter\u00fd v\u00e1m odpov\u00edd\u00e1 na va\u0161e ot\u00e1zky.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro p\u0159edstavu, va\u0159\u00edte ned\u011bln\u00ed ob\u011bd, a pot\u0159ebujete rychle poradit jak zahustit om\u00e1\u010dku. Search Live v\u00e1m porad\u00ed a<strong> nemus\u00edte se zdr\u017eovat \u010dten\u00edm a hled\u00e1n\u00edm<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google AI mode v segmentu cestov\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google roz\u0161\u00ed\u0159il funkce <strong>AI Mode pro cestov\u00e1n\u00ed<\/strong>: nyn\u00ed do jedn\u00e9 AI konverzace m\u016f\u017eete skl\u00e1dat denn\u00ed itiner\u00e1\u0159e, p\u0159id\u00e1vat hotelov\u00e9 rezervace, vstupenky, a podobn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AI itiner\u00e1\u0159e<\/strong> se mohou propojit p\u0159\u00edmo s cestovkami, hotely \u010di destinacemi, aby byly z\u00e1\u017eitky p\u0159ipraveny je\u0161t\u011b p\u0159ed p\u0159\u00edjezdem (nap\u0159. upgrade pokoje, rezervace aktivit, nab\u00eddky pro v\u011brn\u00e9 z\u00e1kazn\u00edky).<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-1.png\" width=\"1333\" height=\"731\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro weby v cestovn\u00edm ruchu (hotely, z\u00e1\u017eitkovky, cestovky) je d\u016fle\u017eit\u00e9, aby byly p\u0159ipraveny tak, \u017ee <strong>AI Mode chce vyu\u017e\u00edt jejich data<\/strong> \u2013 strukturovan\u00e9 informace, nab\u00eddky, rezervace, propojen\u00ed syst\u00e9m\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ot\u00e1zka je, jak\u00fdm zp\u016fsobem toto bude fungovat. Google zat\u00edm \u017e\u00e1dn\u00e9 jednotn\u00e9 guidelines nespecifikoval.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google AI mode dostupn\u00fd z p\u0159\u00edkazov\u00e9ho \u0159\u00e1dku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google se sna\u017e\u00ed u\u017eivatel\u016fm <strong>usnadnit p\u0159\u00edstup k nov\u00e9 funkci vyhled\u00e1va\u010de<\/strong>. AI mode nen\u00ed v\u00fdchoz\u00ed zp\u016fsob vyhled\u00e1v\u00e1n\u00ed, u\u017eivatel si ho mus\u00ed vybrat, jinak dost\u00e1v\u00e1 <strong>standardn\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-7.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-7.png\" width=\"1920\" height=\"1080\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">K usnadn\u011bn\u00ed p\u0159\u00edstupu k AI mode m\u00e1 slou\u017eit tzv. <strong>omnibox<\/strong>, tj. p\u0159\u00edkazov\u00fd \u0159\u00e1dek kde se zad\u00e1v\u00e1 dotaz, a tam je mo\u017en\u00e9 zvolit rovnou v\u00fdsledky v AI mode.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Srpnovo-z\u00e1\u0159iov\u00fd Google Spam Core Update<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google vydal aktualizaci ji\u017e v srpnu, ale dokon\u010den\u00ed se prot\u00e1hlo a\u017e na konec z\u00e1\u0159\u00ed. Podle <strong>Aleydy Solis<\/strong> tento update nejv\u00fdrazn\u011bji poc\u00edtily weby ze segmentu finan\u010dnictv\u00ed, recept\u016f nebo lyrics web\u016f (texty p\u00edsn\u00ed).<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-5.png\" width=\"800\" height=\"1257\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dn\u00fdm rysem tohoto vzorku byl <strong>velk\u00fd pod\u00edl reklam na jejich webech<\/strong>, spamov\u00e9 koment\u00e1\u0159e, nekvalitn\u00ed nebo m\u00e1lo unik\u00e1tn\u00ed obsah.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omezen\u00ed proch\u00e1zen\u00ed web\u016f pro AI roboty<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o nov\u00e9 roz\u0161\u00ed\u0159en\u00ed <strong>robots.txt<\/strong>, kter\u00e9 umo\u017e\u0148uje definovat, jak\u00fdm zp\u016fsobem mohou boti nakl\u00e1dat s obsahem na webu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>search<\/em> = indexov\u00e1n\u00ed a zobrazen\u00ed ve v\u00fdsledc\u00edch hled\u00e1n\u00ed (hyperlinky, \u00faryvky)<\/li>\n\n\n\n<li><em>ai-input<\/em> = pou\u017eit\u00ed obsahu jako vstupu do AI model\u016f (nap\u0159. pro generov\u00e1n\u00ed odpov\u011bd\u00ed, grounding apod.).<\/li>\n\n\n\n<li><em>ai-train<\/em> = pou\u017eit\u00ed obsahu pro tr\u00e9nink nebo dolad\u011bn\u00ed AI model\u016f<\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-6.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-6.png\" width=\"742\" height=\"229\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Majitel\u00e9 web\u016f tak z\u00edsk\u00e1vaj\u00ed<strong> v\u00edce kontroly nad t\u00edm, jak se jejich obsah sm\u00ed vyu\u017e\u00edvat<\/strong> \u2013 nejen zda se sm\u00ed prohled\u00e1vat \/ indexovat, ale jak se sm\u00ed pou\u017e\u00edvat pro AI \u00fa\u010dely. Nicm\u00e9n\u011b, to <strong>neplat\u00ed pro Google AIO<\/strong>, proto\u017ee odpov\u011bdi v AIO jsou zalo\u017een\u00e9 na indexu Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pou\u017e\u00edv\u00e1n\u00ed t\u011bchto z\u00e1kaz\u016f nen\u00ed nijak otestovan\u00e9. Pokud m\u00e1te jako spr\u00e1vce webu ambice z\u00edsk\u00e1vat citace z AI odpov\u011bd\u00ed, je pot\u0159eba b\u00fdt obez\u0159etn\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&amp;num=100 implikace do m\u011b\u0159en\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google omezil rozsah scrapingu dat ze SERP. <\/strong>Analytick\u00e9 n\u00e1stroje typu Marketing Miner, Ahrefs, apod. tak mohou nyn\u00ed zaznamen\u00e1vat nesoulad v datech.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad Marketing Miner nyn\u00ed <strong>vrac\u00ed informace o pozic\u00edch maxim\u00e1ln\u011b do 2. str\u00e1nky<\/strong>. Collabim je v tomto sm\u011bru technologicky d\u00e1l, ten vrac\u00ed pozice do 3. str\u00e1nky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Store rating: Nov\u00fd widget od Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podobn\u011b jako heureka badge si na sv\u016fj web m\u016f\u017eete vlo\u017eit <strong>hodnocen\u00ed na Google<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-2.png\" width=\"728\" height=\"1091\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Widget m\u016f\u017ee pomoci s rozhodov\u00e1n\u00edm o n\u00e1kupu. Podle Google tento widget pomohl<strong> zv\u00fd\u0161it prodeje v pr\u016fm\u011bru o 8 %<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google bude muset sd\u00edlet data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V d\u016fsledku antimonopoln\u00edho \u0159\u00edzen\u00ed s americk\u00fdm ministerstvem spravedlnosti <strong>nebude Google rozd\u011blen<\/strong>, ale <strong>bude muset sd\u00edlet \u010d\u00e1st sv\u00fdch dat o vyhled\u00e1v\u00e1n\u00ed s konkurenc\u00ed<\/strong>.&nbsp;<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-8.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-8.png\" width=\"801\" height=\"687\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mezi hlavn\u00ed n\u00e1pravn\u00e1 opat\u0159en\u00ed pat\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zp\u0159\u00edstupnit \u010d\u00e1st vyhled\u00e1vac\u00edho indexu<\/strong> a <strong>data o interakci u\u017eivatel\u016f<\/strong> tzv. kvalifikovan\u00fdm konkurent\u016fm (reklamn\u00ed data se sd\u00edlet nebudou).<\/li>\n\n\n\n<li><strong>Nab\u00eddnout konkurent\u016fm slu\u017eby vyhled\u00e1v\u00e1n\u00ed a textov\u00e9 PPC reklamy<\/strong>, aby mohli poskytovat kvalitn\u00ed v\u00fdsledky a postupn\u011b rozv\u00edjet vlastn\u00ed technologie.<\/li>\n\n\n\n<li><strong>Z\u00e1kaz exkluzivn\u00edch dohod<\/strong> o v\u00fdhradn\u00edm vyu\u017e\u00edv\u00e1n\u00ed Google Search.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google si naopak m\u016f\u017ee ponechat sv\u00e9 kl\u00ed\u010dov\u00e9 produkty \u2014 <strong>Chrome, Android a reklamn\u00ed slu\u017eby<\/strong>. Soud z\u00e1rove\u0148 neomezil mo\u017enost firmy platit partner\u016fm za p\u0159edinstalaci <strong>Google Search<\/strong> nebo <strong>Chrome<\/strong>, proto\u017ee by to podle rozhodnut\u00ed mohlo po\u0161kodit partnery i spot\u0159ebitele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodnut\u00ed zat\u00edm <strong>nen\u00ed pravomocn\u00e9<\/strong>, ,o\u010dek\u00e1v\u00e1 se odvol\u00e1n\u00ed a dal\u0161\u00ed pr\u00e1vn\u00ed kroky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.seorestart.cz\/\">https:\/\/www.seorestart.cz\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-pulse\">https:\/\/openai.com\/index\/introducing-chatgpt-pulse<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cloudflare.com\/content-signals-policy\">https:\/\/blog.cloudflare.com\/content-signals-policy<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/search-live-tips\">https:\/\/blog.google\/products\/search\/search-live-tips<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-ai-mode-travel-planning-updates-40150.html\">https:\/\/www.seroundtable.com\/google-ai-mode-travel-planning-updates-40150.html<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/chrome\/new-ai-features-for-chrome\">https:\/\/blog.google\/products\/chrome\/new-ai-features-for-chrome<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-modifies-search-results-parameter-affecting-seo-tools\/556080\">https:\/\/www.searchenginejournal.com\/google-modifies-search-results-parameter-affecting-seo-tools\/556080<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/09\/store-widget\">https:\/\/developers.google.com\/search\/blog\/2025\/09\/store-widget<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/how-people-are-using-chatgpt\/?ck_subscriber_id=2744952813&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=%F0%9F%99%8C%20The%20Latest%20SEO%20News%20Are%20Here%20[SEOFOMO,%20September%2021,%202025]%20-%2019064158\">https:\/\/openai.com\/index\/how-people-are-using-chatgpt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-monopoly-ruling-remedy-40041.html\">https:\/\/www.seroundtable.com\/google-monopoly-ruling-remedy-40041.html<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO restart Leto\u0161n\u00ed ro\u010dn\u00edk SEO restartu se to\u010dil ve v\u00edru AI vs SEO. P\u0159e\u017eije SEO dynamicky m\u011bn\u00edc\u00ed se v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed? Zvl\u00e1dne zm\u011bny ve stereotypech hled\u00e1n\u00ed u\u017eivatel\u016f, co u\u017e nechod\u00ed jen do prohl\u00ed\u017ee\u010de? A nen\u00ed SEO u\u017e n\u00e1hodou mrtv\u00e9? V podobn\u00e9m duchu se nesl \u00favod SEO restartu v pod\u00e1n\u00ed Michaela Kocha. A o AI bylo sly\u0161et [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[25,1],"tags":[],"class_list":["post-1103","post","type-post","status-publish","format-standard","hentry","category-novinky","category-seo"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Co se odehr\u00e1lo ve sv\u011bt\u011b vyhled\u00e1v\u00e1n\u00ed v z\u00e1\u0159\u00ed 2025? \ud83d\udcbb Novinky ze sv\u011bta SEO na jednom m\u00edst\u011b.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jsme Keypers\"\/>\n\t<meta name=\"google-site-verification\" content=\"6FT1oxYFaWwRgVdupZ10HXBoM2OLHJKQuxXIOhRIZnw\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/keypers.io\/cs\/blog\/seo-novinky-zari-2025\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Keypers\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SEO novinky: Z\u00e1\u0159\u00ed 2025 | Keypers\" \/>\n\t\t<meta property=\"og:description\" content=\"Co se odehr\u00e1lo ve sv\u011bt\u011b vyhled\u00e1v\u00e1n\u00ed v z\u00e1\u0159\u00ed 2025? 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