{"id":1747,"date":"2026-04-10T09:30:00","date_gmt":"2026-04-10T07:30:00","guid":{"rendered":"https:\/\/keypers.io\/?p=1747"},"modified":"2026-05-05T09:33:10","modified_gmt":"2026-05-05T07:33:10","slug":"seo-novinky-brezen-2026","status":"publish","type":"post","link":"https:\/\/keypers.io\/cs\/blog\/seo-novinky-brezen-2026\/","title":{"rendered":"SEO novinky: B\u0159ezen 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kde se vlastn\u011b dnes hled\u00e1?<\/h2>\n\n\n\n<p>Dlouho jsme \u017eili v p\u0159edstav\u011b, \u017ee SEO = Google. Nov\u00fd v\u00fdzkum od <strong>SparkToro<\/strong> a <strong>Datos<\/strong> v\u0161ak ukazuje, \u017ee realita roku 2026 je mnohem rozt\u0159\u00ed\u0161t\u011bn\u011bj\u0161\u00ed. Vyhled\u00e1v\u00e1n\u00ed se d\u011bje nap\u0159\u00ed\u010d platformami.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-1024x573.png\" alt=\"\" class=\"wp-image-1748\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-1024x573.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-300x168.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-768x430.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-1536x859.png 1536w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1.png 1816w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/\">https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google pod 75 %: <\/strong>V USA poprv\u00e9 pod\u00edl Googlu na desktopov\u00e9m vyhled\u00e1v\u00e1n\u00ed klesl k 73,7 %.<\/li>\n\n\n\n<li><strong>Amazon a YouTube siln\u011bj\u0161\u00ed ne\u017e ChatGPT:<\/strong> I kdy\u017e se o AI mluv\u00ed v\u0161ude, lid\u00e9 st\u00e1le \u010dast\u011bji hledaj\u00ed produkty p\u0159\u00edmo na Amazonu a n\u00e1vody na YouTube. ChatGPT tvo\u0159\u00ed \u201ejen\u201c cca 3 % dotaz\u016f.<\/li>\n\n\n\n<li><strong>Soci\u00e1ln\u00ed s\u00edt\u011b jako vyhled\u00e1va\u010de: <\/strong>Instagram a TikTok u\u017e nejsou jen o z\u00e1bav\u011b, ale pro 5,5 % u\u017eivatel\u016f jsou prim\u00e1rn\u00edm m\u00edstem pro vyhled\u00e1v\u00e1n\u00ed informac\u00ed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-1024x578.png\" alt=\"\" class=\"wp-image-1749\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-1024x578.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-300x169.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-768x433.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-1536x867.png 1536w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1.png 1822w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/\">https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/<\/a><\/figcaption><\/figure>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>SEO u\u017e neznamen\u00e1 jen \u201eSearch Engine Optimization\u201c, ale \u201eSearch Everywhere Optimization\u201c. Pokud nejste vid\u011bt tam, kde v\u00e1\u0161 z\u00e1kazn\u00edk tr\u00e1v\u00ed \u010das (t\u0159eba na Redditu nebo Amazonu), prohr\u00e1v\u00e1te.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Google AI Mode: Uzav\u0159en\u00fd ekosyst\u00e9m, kter\u00fd v\u00e1s nepust\u00ed<\/h2>\n\n\n\n<p>Studie od <strong>SE Ranking<\/strong> potvrzuje trend, kter\u00e9ho jsme se ob\u00e1vali. Google v r\u00e1mci sv\u00e9ho AI Mode \u010d\u00edm d\u00e1l v\u00edce cituje s\u00e1m sebe.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google.com jako top zdroj: <\/strong>Tvo\u0159\u00ed 17,4 % v\u0161ech citac\u00ed, co\u017e je v\u00edc ne\u017e dal\u0161\u00edch \u0161est nejv\u011bt\u0161\u00edch dom\u00e9n dohromady (YouTube, Facebook, Reddit, Amazon...).<\/li>\n\n\n\n<li><strong>Zacyklen\u00ed v ekosyst\u00e9mu:<\/strong> M\u00edsto toho, aby v\u00e1s AI Mode poslal na v\u00e1\u0161 web, \u010dasto v\u00e1s odk\u00e1\u017ee na jin\u00fd v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed Google nebo na Google Business Profile.<\/li>\n\n\n\n<li><strong>N\u00e1r\u016fst o 300 %: <\/strong>P\u0159ed rokem Google citoval s\u00e1m sebe v 5,7 % p\u0159\u00edpad\u016f, dnes je to trojn\u00e1sobek.<\/li>\n<\/ul>\n\n\n\n<p>Pro SEO konzultanty to znamen\u00e1 jedin\u00e9, <strong>viditelnost je v\u00edc ne\u017e proklik<\/strong>. Pokud v\u00e1s AI zm\u00edn\u00ed, budujete brand, i kdy\u017e u\u017eivatel na web nep\u0159ijde.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ekonomika a hardware: Pro\u010d Google v AI z\u00e1vod\u011b v\u00edt\u011bz\u00ed?<\/h2>\n\n\n\n<p>Zat\u00edmco se v roce 2023 v Googlu mluvilo o \u201ecode red\u201c, b\u0159ezen 2026 ukazuje, \u017ee se karta obr\u00e1tila. Anal\u00fdza od <strong>Sistrix<\/strong> p\u0159in\u00e1\u0161\u00ed tvrd\u00e1 data o tom, pro\u010d Google za\u010d\u00edn\u00e1 sv\u00e9 konkurenty (v\u010detn\u011b OpenAI) technologicky i ekonomicky drtit.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"561\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91736.png\" alt=\"\" class=\"wp-image-1750\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91736.png 562w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91736-300x300.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91736-150x150.png 150w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/\">https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vlastn\u00ed \u010dipy (TPU): <\/strong>Google nepou\u017e\u00edv\u00e1 drah\u00e9 \u010dipy od Nvidie jako ostatn\u00ed. M\u00e1 vlastn\u00ed hardware (TPU), kter\u00fd je efektivn\u011bj\u0161\u00ed a levn\u011bj\u0161\u00ed. D\u00edky tomu m\u00e1 Google v AI v\u00fdpo\u010dtech 3x a\u017e 5x ni\u017e\u0161\u00ed n\u00e1klady ne\u017e OpenAI.<\/li>\n\n\n\n<li><strong>Gemini roste, ChatGPT stagnuje:<\/strong> Zat\u00edmco ChatGPT se ust\u00e1lilo na cca 6 miliard\u00e1ch n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b, Gemini (integrovan\u00e9 p\u0159\u00edmo do Androidu a vyhled\u00e1v\u00e1n\u00ed) za druhou polovinu roku 2025 ztrojn\u00e1sobilo sv\u016fj traffic.<\/li>\n\n\n\n<li><strong>Konec bezplatn\u00fdch dat pro ostatn\u00ed: <\/strong>Zat\u00edmco OpenAI mus\u00ed platit vydavatel\u016fm miliardy za tr\u00e9novac\u00ed data, Google je bere jako \u201eda\u0148\u201c za to, \u017ee weby pos\u00edl\u00e1 do vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"562\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91840.png\" alt=\"\" class=\"wp-image-1751\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91840.png 561w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91840-300x300.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91840-150x150.png 150w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/\">https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/figcaption><\/figure>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p><span style=\"font-weight: 400;\">Google u\u017eivatel\u016fm AI nenut\u00ed jako novou aplikaci, ale prost\u011b ji \u201ep\u0159ibalil\u201c k&nbsp;vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 u\u017e miliardy lid\u00ed pou\u017e\u00edvaj\u00ed. Pro n\u00e1s to znamen\u00e1, \u017ee optimalizace pro Gemini je nutnost pro p\u0159e\u017eit\u00ed v&nbsp;organiku.<\/span><\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martina-radil-jezkova.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/martina-radil-jezkova.jpg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartina Radil Je\u017ekov\u00e1, SEO Specialist\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Dopad na prokliky (CTR) v Evrop\u011b<\/h3>\n\n\n\n<p><strong>Sistrix<\/strong> tak\u00e9 publikoval alarmuj\u00edc\u00ed \u010d\u00edsla pro n\u011bmeck\u00fd (a pota\u017emo i \u010desk\u00fd) trh. Integrace <strong>AI Overviews<\/strong> do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed dramaticky m\u011bn\u00ed chov\u00e1n\u00ed u\u017eivatel\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prvn\u00ed pozice ztr\u00e1c\u00ed dech:<\/strong> Zat\u00edmco b\u011b\u017en\u011b na 1. m\u00edsto klikne cca 27 % lid\u00ed, pokud je nad n\u00edm AI Overview, kles\u00e1 CTR na <strong>pouh\u00fdch 11 %<\/strong>.<\/li>\n\n\n\n<li><strong>Ztr\u00e1ta 60 % klik\u016f:<\/strong> To je realita pro weby, kter\u00e9 se d\u0159\u00edve h\u0159\u00e1ly na v\u00fdslun\u00ed prvn\u00ed pozice, ale nedok\u00e1zaly se dostat do AI souhrnu.<\/li>\n<\/ul>\n\n\n\n<p>Tato data potvrzuj\u00ed, \u017ee b\u0159eznov\u00fd n\u00e1stup \u201eAgentic Commerce\u201c a \u201eSearch Live\u201c nen\u00ed n\u00e1hoda, ale logick\u00fd krok Googlu, jak vyt\u011b\u017eit svou hardwarovou a datovou dominanci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ChatGPT jako \u201ep\u0159evle\u010den\u00fd\u201c Google Shopping?<\/h2>\n\n\n\n<p>Zaj\u00edmav\u00e9 odhalen\u00ed p\u0159inesl web <strong>Search Engine Land<\/strong>. Pokud v ChatGPT naraz\u00edte na karusel s produkty, je 83% \u0161ance, \u017ee data poch\u00e1zej\u00ed z Google Shopping.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"409\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92156.png\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92156.png 620w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92156-300x198.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723\">https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1vislost na Google datech: <\/strong>OpenAI vyu\u017e\u00edv\u00e1 tzv. \u201eshopping query fan-outs\u201c k tomu, aby z Googlu vyt\u00e1hlo nejrelevantn\u011bj\u0161\u00ed produkty.<\/li>\n\n\n\n<li><strong>Pozice v Googlu rozhoduje:<\/strong> Pokud v Google Shopping nejste v top 20, v ChatGPT karuselu se s vysokou pravd\u011bpodobnost\u00ed neobjev\u00edte.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Live: Vyhled\u00e1v\u00e1n\u00ed v p\u0159\u00edm\u00e9m p\u0159enosu<\/h2>\n\n\n\n<p>Jedn\u00edm z nejv\u011bt\u0161\u00edch ozn\u00e1men\u00ed b\u0159ezna je glob\u00e1ln\u00ed expanze funkce <strong>Search Live<\/strong>. Google t\u00edm definitivn\u011b bo\u0159\u00ed bari\u00e9ru mezi \u201ezad\u00e1v\u00e1n\u00edm dotazu\u201c a \u201epozorov\u00e1n\u00edm sv\u011bta\u201c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multimod\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed bez hranic: <\/strong>Search Live umo\u017e\u0148uje u\u017eivatel\u016fm nam\u00ed\u0159it kameru telefonu na jak\u00fdkoliv objekt nebo sc\u00e9nu a v\u00e9st o nich hlasov\u00fd dialog s vyhled\u00e1va\u010dem v re\u00e1ln\u00e9m \u010dase. U\u017e nemus\u00edte fotit a nahr\u00e1vat \u2013 Google \u201evid\u00ed\u201c a \u201eodpov\u00edd\u00e1\u201c \u017eiv\u011b.<\/li>\n\n\n\n<li><strong>AI agent v kapse:<\/strong> Funkce vyu\u017e\u00edv\u00e1 pokro\u010dil\u00e9 modely Gemini, kter\u00e9 dok\u00e1\u017eou identifikovat nejen produkty (nap\u0159. \u201eKde koup\u00edm tyhle boty?\u201c), ale i komplexn\u00ed situace (nap\u0159. \u201eJak oprav\u00edm tohle praskl\u00e9 potrub\u00ed?\u201c) p\u0159\u00edmo v ter\u00e9nu.<\/li>\n<\/ul>\n\n\n\n<p><strong>Propojov\u00e1n\u00ed s lok\u00e1ln\u00edmi slu\u017ebami: <\/strong>Pro firmy to znamen\u00e1 novou p\u0159\u00edle\u017eitost. Pokud u\u017eivatel nam\u00ed\u0159\u00ed kameru na v\u00fdlohu va\u0161\u00ed prodejny, Search Live mu okam\u017eit\u011b zobraz\u00ed aktu\u00e1ln\u00ed nab\u00eddku, hodnocen\u00ed nebo mo\u017enost rezervace p\u0159es Google Business Profile.<\/p>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p><span style=\"font-weight: 400;\">Search Live posouv\u00e1 SEO do sf\u00e9ry vizu\u00e1ln\u00ed a&nbsp;hlasov\u00e9 asistence. Pokud va\u0161e lok\u00e1ln\u00ed profily a&nbsp;produktov\u00e9 feedy nejsou stoprocentn\u011b aktu\u00e1ln\u00ed, v&nbsp;tomto \u201e\u017eiv\u00e9m\u201c vyhled\u00e1v\u00e1n\u00ed se prost\u011b neuk\u00e1\u017eete.<\/span><\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9ra \u201eAgentic Commerce\u201c: Nakupov\u00e1n\u00ed bez klik\u00e1n\u00ed<\/h2>\n\n\n\n<p>Konec m\u011bs\u00edce pat\u0159il budoucnosti e-commerce. <strong>Shopify<\/strong> a <strong>Google<\/strong> rozjeli naplno koncept <strong>Agentic Commerce<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"578\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92410.png\" alt=\"\" class=\"wp-image-1753\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92410.png 583w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92410-300x297.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92410-150x150.png 150w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><figcaption class=\"wp-element-caption\">Zdroj: <a href=\"https:\/\/www.shopify.com\/news\/agentic-commerce-momentum\">https:\/\/www.shopify.com\/news\/agentic-commerce-momentum<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>N\u00e1kup p\u0159\u00edmo v chatu: <\/strong>D\u00edky integraci Shopify do ChatGPT mohou te\u010f stovky milion\u016f u\u017eivatel\u016f nakupovat produkty p\u0159\u00edmo v konverzaci. Agent za\u0159\u00edd\u00ed v\u00fdb\u011br, srovn\u00e1n\u00ed i checkout.<\/p>\n\n\n\n<p><strong>Search Live: <\/strong>Google spustil glob\u00e1ln\u011b funkci Search Live. Pomoc\u00ed hlasu a kamery m\u016f\u017eete v\u00e9st s vyhled\u00e1va\u010dem dialog o v\u011bcech, kter\u00e9 vid\u00edte p\u0159ed sebou a AI v\u00e1m rovnou nab\u00eddne, kde je koupit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search Console: Nov\u00e9 hra\u010dky pro analytiky<\/h2>\n\n\n\n<p>B\u0159ezen pot\u011b\u0161il i ty, kte\u0159\u00ed se r\u00e1di vrtaj\u00ed v datech. <strong>Google Search Console (GSC) <\/strong>kone\u010dn\u011b zavedla <strong>nativn\u00ed filtr na brandov\u00e9 dotazy<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand vs. Non-brand: <\/strong>Jedn\u00edm kliknut\u00edm te\u010f odd\u011bl\u00edte lidi, kte\u0159\u00ed v\u00e1s hledali c\u00edlen\u011b, od t\u011bch, kte\u0159\u00ed v\u00e1s objevili skrze obecn\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/li>\n\n\n\n<li><strong>Lep\u0161\u00ed m\u011b\u0159en\u00ed v\u00fdkonu: <\/strong>U\u017e \u017e\u00e1dn\u00e9 slo\u017eit\u00e9 regul\u00e1rn\u00ed v\u00fdrazy. GSC te\u010f automaticky (pomoc\u00ed AI) rozpozn\u00e1 variace a p\u0159eklepy va\u0161\u00ed zna\u010dky.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">AI Headline Rewrites: Kdy\u017e Google p\u00ed\u0161e za v\u00e1s<\/h2>\n\n\n\n<p>Jedna z nejkontroverzn\u011bj\u0161\u00edch novinek m\u011bs\u00edce. Google potvrdil testov\u00e1n\u00ed <strong>AI p\u0159episov\u00e1n\u00ed titulk\u016f<\/strong> p\u0159\u00edmo v organick\u00fdch v\u00fdsledc\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ztr\u00e1ta kontroly: <\/strong>Google m\u016f\u017ee v\u00e1\u0161 pe\u010dliv\u011b vymazlen\u00fd titulek ignorovat a vygenerovat vlastn\u00ed, kter\u00fd podle n\u011bj l\u00e9pe odpov\u00edd\u00e1 dotazu u\u017eivatele.<\/li>\n\n\n\n<li><strong>Zm\u011bna t\u00f3nu: <\/strong>Testy uk\u00e1zaly, \u017ee AI n\u011bkdy zkracuje titulky tak radik\u00e1ln\u011b, \u017ee se vytr\u00e1c\u00ed p\u016fvodn\u00ed t\u00f3n zna\u010dky nebo vtip.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Jak m\u011b\u0159it \u00fasp\u011bch v \u00e9\u0159e AI? (Nov\u00e1 KPI)<\/h2>\n\n\n\n<p>Na z\u00e1v\u011br jedna praktick\u00e1 rada. Pokud st\u00e1le m\u011b\u0159\u00edte jen <strong>kliky<\/strong> a <strong>pozice<\/strong>, vid\u00edte jen p\u016flku pravdy. Web <strong>Peec.ai <\/strong>a odborn\u00edci jako <strong>Aleyda Solis<\/strong> doporu\u010duj\u00ed sledovat tyto metriky:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visibility Percentage: <\/strong>V kolika % p\u0159\u00edpad\u016f na relevantn\u00ed dotazy AI va\u0161i zna\u010dku v\u016fbec zm\u00edn\u00ed?<\/li>\n\n\n\n<li><strong>Brand Sentiment:<\/strong> Jak o v\u00e1s AI mluv\u00ed? Doporu\u010duje v\u00e1s jako l\u00eddra, nebo jako levnou n\u00e1hradu?<\/li>\n\n\n\n<li><strong>LLM Visibility:<\/strong> Tracking v n\u00e1stroj\u00edch jako Perplexity, Gemini nebo ChatGPT se st\u00e1v\u00e1 nov\u00fdm \u201eRank Trackingem\u201c.<\/li>\n<\/ol>\n\n\n\n<p>B\u0159ezen n\u00e1m uk\u00e1zal, \u017ee SEO u\u017e nen\u00ed o boji o prvn\u00ed m\u00edsto, ale o boji o to, b\u00fdt sou\u010d\u00e1st\u00ed konverzace, kterou AI vede s va\u0161\u00edm z\u00e1kazn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pou\u017eit\u00e9 zdroje<\/h2>\n\n\n\n<p>\u2192 <a href=\"https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/\">https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/www.similarweb.com\/corp\/2026-genai-brand-visibility-index\/\">https:\/\/www.similarweb.com\/corp\/2026-genai-brand-visibility-index\/<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/seranking.com\/blog\/google-links-in-ai-mode-answers\/\">https:\/\/seranking.com\/blog\/google-links-in-ai-mode-answers\/<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723\">https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723<\/a><br><a href=\"https:\/\/searchengineland.com\/google-search-console-branded-queries-filter-expands-471387\">https:\/\/searchengineland.com\/google-search-console-branded-queries-filter-expands-471387<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/peec.ai\/blog\/how-to-measure-ai-search-visibility-and-revenue-the-kpis-that-actually-matter\">https:\/\/peec.ai\/blog\/how-to-measure-ai-search-visibility-and-revenue-the-kpis-that-actually-matter<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/searchengineland.com\/google-search-ai-headline-rewrites-test-472146\">https:\/\/searchengineland.com\/google-search-ai-headline-rewrites-test-472146<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/\">https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/search-live-global-expansion\/\">https:\/\/blog.google\/products-and-platforms\/products\/search\/search-live-global-expansion\/<\/a><\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/www.shopify.com\/news\/agentic-commerce-momentum\">https:\/\/www.shopify.com\/news\/agentic-commerce-momentum<\/a><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kde se vlastn\u011b dnes hled\u00e1? Dlouho jsme \u017eili v p\u0159edstav\u011b, \u017ee SEO = Google. Nov\u00fd v\u00fdzkum od SparkToro a Datos v\u0161ak ukazuje, \u017ee realita roku 2026 je mnohem rozt\u0159\u00ed\u0161t\u011bn\u011bj\u0161\u00ed. Vyhled\u00e1v\u00e1n\u00ed se d\u011bje nap\u0159\u00ed\u010d platformami. Google AI Mode: Uzav\u0159en\u00fd ekosyst\u00e9m, kter\u00fd v\u00e1s nepust\u00ed Studie od SE Ranking potvrzuje trend, kter\u00e9ho jsme se ob\u00e1vali. Google v r\u00e1mci [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,1],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-novinky","category-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/posts\/1747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":4,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1758"}],"wp:attachment":[{"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keypers.io\/cs\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}