{"id":2018,"date":"2026-07-28T18:16:29","date_gmt":"2026-07-28T16:16:29","guid":{"rendered":"https:\/\/keypers.io\/?p=2018"},"modified":"2026-07-28T18:17:44","modified_gmt":"2026-07-28T16:17:44","slug":"seo-novinky-cerven-2026","status":"publish","type":"post","link":"https:\/\/keypers.io\/cs\/blog\/seo-novinky-cerven-2026\/","title":{"rendered":"SEO novinky: \u010cerven 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Nov\u00e9 reporty v Search Console pro generativn\u00ed AI ve vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google<\/strong> spustil nov\u00e9 reporty v Search Console zam\u011b\u0159en\u00e9 na v\u00fdkon v generativn\u00edch AI funkc\u00edch vyhled\u00e1v\u00e1n\u00ed. Tyto reporty se zat\u00edm zav\u00e1d\u011bj\u00ed pro vybranou skupinu web\u016f, aby se mohly otestovat a z\u00edskat zp\u011btn\u00e1 vazbu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Typy report\u016f:<\/strong> K dispozici jsou samostatn\u00e9 reporty pro generativn\u00ed AI funkce ve Vyhled\u00e1v\u00e1n\u00ed (nap\u0159. AI Overviews, AI Mode) a Discoveru.<\/li>\n\n\n\n<li><strong>Dostupn\u00e9 metriky:<\/strong> Reporty ukazuj\u00ed imprese, konkr\u00e9tn\u00ed URL, zem\u011b, za\u0159\u00edzen\u00ed (pouze pro Search) a \u010dasov\u00e1 data s r\u016fznou granularitou.<\/li>\n\n\n\n<li><strong>Vztah k ostatn\u00edm dat\u016fm:<\/strong> \u00dadaje jsou nov\u011b v samostatn\u00fdch zobrazen\u00edch, ale nad\u00e1le z\u016fst\u00e1vaj\u00ed i v celkov\u00e9m reportu v\u00fdkonu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro spr\u00e1vce web\u016f to p\u0159edstavuje novou mo\u017enost p\u0159esn\u011bji sledovat a analyzovat v\u00fdkon sv\u00fdch str\u00e1nek v r\u00e1mci st\u00e1le se roz\u0161i\u0159uj\u00edc\u00edch generativn\u00edch AI funkc\u00ed vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"786\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/gsc-1024x786.png\" alt=\"\" class=\"wp-image-2019\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/gsc-1024x786.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/gsc-300x230.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/gsc-768x589.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/gsc-1536x1178.png 1536w, https:\/\/keypers.io\/wp-content\/uploads\/gsc.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\">https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google vylep\u0161uje Gemini pro firmy: AI asistent pro Profil firmy a spr\u00e1vu obsahu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google zav\u00e1d\u00ed nov\u00e9 funkce aplikace Gemini, kter\u00e9 prom\u011bn\u00ed AI asistenta v n\u00e1stroj pro podnikatele s hlubok\u00fdm pochopen\u00edm jejich firmy. Tyto aktualizace se spou\u0161t\u00ed glob\u00e1ln\u011b tento m\u011bs\u00edc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrace s Google Business Profile:<\/strong> Gemini z\u00edsk\u00e1v\u00e1 p\u0159\u00edstup k recenz\u00edm, dotaz\u016fm z\u00e1kazn\u00edk\u016f a v\u00fdkonnostn\u00edm dat\u016fm.<\/li>\n\n\n\n<li><strong>Anal\u00fdza a spr\u00e1va:<\/strong> AI asistent analyzuje imprese, hovory a navrhuje odpov\u011bdi na recenze \u010di aktualizace profilu.<\/li>\n\n\n\n<li><strong>Business notebooks:<\/strong> Slou\u017e\u00ed jako centr\u00e1ln\u00ed prostor pro spr\u00e1vu chat\u016f, GBP a proaktivn\u00ed doporu\u010den\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro firmy to znamen\u00e1 zjednodu\u0161en\u00ed spr\u00e1vy lok\u00e1ln\u00ed online prezentace a efektivn\u011bj\u0161\u00ed interakci se z\u00e1kazn\u00edky.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/gemini-1024x577.png\" alt=\"\" class=\"wp-image-2020\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/gemini-1024x577.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/gemini-300x169.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/gemini-768x433.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/gemini.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/blog.google\/innovation-and-ai\/products\/gemini-app\/gemini-features-for-businesses\/\">https:\/\/blog.google\/innovation-and-ai\/products\/gemini-app\/gemini-features-for-businesses\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vl\u00e1da USA pozastavila p\u0159\u00edstup k nov\u00fdm AI model\u016fm Fable 5 a Mythos 5 od Anthropic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vl\u00e1da Spojen\u00fdch st\u00e1t\u016f<\/strong> vydala pr\u00e1vn\u00ed na\u0159\u00edzen\u00ed o n\u00e1rodn\u00ed bezpe\u010dnosti, kter\u00e9 na\u0159izuje spole\u010dnosti Anthropic pozastavit p\u0159\u00edstup k jej\u00edm nov\u00fdm AI model\u016fm Fable 5 a Mythos 5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V d\u016fsledku toho musel Anthropic okam\u017eit\u011b zablokovat p\u0159\u00edstup k model\u016fm pro v\u0161echny sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Typ na\u0159\u00edzen\u00ed:<\/strong> Na\u0159\u00edzen\u00ed je direktivou Export Control, kter\u00e1 omezuje p\u0159evod produkt\u016f a technologi\u00ed ciz\u00edm zem\u00edm.<\/li>\n\n\n\n<li><strong>Vl\u00e1dn\u00ed d\u016fvod:<\/strong> Vl\u00e1da USA se domn\u00edv\u00e1, \u017ee Fable 5 m\u00e1 obch\u00e1ziteln\u00e9 bezpe\u010dnostn\u00ed prvky; Anthropic to vn\u00edm\u00e1 jako drobn\u00e9 zranitelnosti.<\/li>\n\n\n\n<li><strong>Odm\u00edtnut\u00ed Anthropic:<\/strong> Anthropic pop\u00edr\u00e1 bezpe\u010dnostn\u00ed riziko a tvrd\u00ed, \u017ee m\u00e1 siln\u00e9 z\u00e1ruky proti zneu\u017eit\u00ed modelu Fable 5.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/ude-1024x538.jpg\" alt=\"\" class=\"wp-image-2021\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/ude-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/ude-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/ude-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/ude-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/ude.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/government-order-shuts-down-fable-5-despite-anthropics-objections\/579168\/\">https:\/\/www.searchenginejournal.com\/government-order-shuts-down-fable-5-despite-anthropics-objections\/579168\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bing Webmaster Tools roz\u0161i\u0159uje p\u0159ehled AI Performance o nov\u00e9 metriky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Microsoft<\/strong> roz\u0161i\u0159uje n\u00e1stroje v Bing Webmaster Tools o \u010dty\u0159i nov\u00e9 funkce pro AI Performance Report, kter\u00e9 vydavatel\u016fm pomohou l\u00e9pe porozum\u011bt citac\u00edm v AI-generovan\u00fdch odpov\u011bd\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intents:<\/strong> Klasifikuje dotazy vedouc\u00ed k citac\u00edm do kategori\u00ed jako informa\u010dn\u00ed, komer\u010dn\u00ed nebo v\u00fdzkumn\u00e9.<\/li>\n\n\n\n<li><strong>Topics:<\/strong> Seskupuje souvisej\u00edc\u00ed dotazy do \u0161ir\u0161\u00edch tematick\u00fdch celk\u016f, co\u017e usnad\u0148uje anal\u00fdzu.<\/li>\n\n\n\n<li><strong>Citation Share:<\/strong> Ukazuje procento citac\u00ed va\u0161eho webu pro dan\u00fd dotaz z celkov\u00e9ho po\u010dtu citac\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 tak z\u00edsk\u00e1vaj\u00ed podrobn\u011bj\u0161\u00ed pohled na kontext a tematick\u00e9 zam\u011b\u0159en\u00ed, v jak\u00e9m je jejich obsah vyu\u017e\u00edv\u00e1n AI syst\u00e9my.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/bing-1-1024x731.png\" alt=\"\" class=\"wp-image-2022\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/bing-1-1024x731.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/bing-1-300x214.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/bing-1-768x548.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/bing-1-1536x1097.png 1536w, https:\/\/keypers.io\/wp-content\/uploads\/bing-1.png 1623w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare\">https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google: Zapome\u0148te na Markdown pro AI SEO, rad\u011bji vyla\u010fte HTML<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google<\/strong> skrze Johna Muellera a Martina Splitta varuje p\u0159ed pou\u017e\u00edv\u00e1n\u00edm Markdownu jako \u0159e\u0161en\u00ed pro optimalizaci pro AI vyhled\u00e1v\u00e1n\u00ed. Zd\u016fraz\u0148uj\u00ed, \u017ee to zbyte\u010dn\u011b komplikuje v podstat\u011b jednoduchou v\u011bc.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX a HTML:<\/strong> Markdown s\u00e1m o sob\u011b nenab\u00edz\u00ed dobrou u\u017eivatelskou zku\u0161enost ve srovn\u00e1n\u00ed s vizu\u00e1ln\u00edmi mo\u017enostmi HTML.<\/li>\n\n\n\n<li><strong>Duplikace pr\u00e1ce:<\/strong> Tvorba odd\u011blen\u00fdch verz\u00ed obsahu (Markdown pro LLM, HTML pro u\u017eivatele) zdvojn\u00e1sobuje pr\u00e1ci.<\/li>\n\n\n\n<li><strong>Probl\u00e9my s lad\u011bn\u00edm:<\/strong> Paraleln\u00ed verze jsou obt\u00ed\u017en\u00e9 k lad\u011bn\u00ed, jeliko\u017e chyby v AI-verzi mohou z\u016fstat dlouho neobjeveny.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vydavatele to znamen\u00e1, \u017ee je efektivn\u011bj\u0161\u00ed vylep\u0161ovat st\u00e1vaj\u00edc\u00ed HTML str\u00e1nky nam\u00edsto budov\u00e1n\u00ed paraleln\u00edch verz\u00ed obsahu pro AI.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/gdjugl-1024x538.jpg\" alt=\"\" class=\"wp-image-2023\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/gdjugl-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/gdjugl-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/gdjugl-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/gdjugl-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/gdjugl.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-cautions-against-markdown-versions-of-websites-for-ai-seo\/580235\/\" title=\"\">https:\/\/www.searchenginejournal.com\/google-cautions-against-markdown-versions-of-websites-for-ai-seo\/580235\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google Search ignoruje LLMS.txt a AI soubory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vno <strong>Google<\/strong> aktualizoval sv\u016fj pr\u016fvodce optimalizac\u00ed pro generativn\u00ed AI vyhled\u00e1v\u00e1n\u00ed, aby objasnil postoj k LLMS.txt a dal\u0161\u00edm soubor\u016fm.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vliv LLMS.txt:<\/strong> Soubory LLMS.txt Google Search ignoruje, nemaj\u00ed vliv na viditelnost ani ranking.<\/li>\n\n\n\n<li><strong>Strojov\u011b \u010diteln\u00e9 soubory:<\/strong> Google Search (ani AI funkce) nepou\u017e\u00edv\u00e1 AI texty, markupy \u010di Markdown.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro SEO specialisty to znamen\u00e1, \u017ee optimalizace skrze tyto specifick\u00e9 soubory nep\u0159inese \u017e\u00e1dnou v\u00fdhodu ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-dva-1024x585.jpg\" alt=\"\" class=\"wp-image-2024\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/google-dva-1024x585.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/google-dva-300x171.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/google-dva-768x439.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/google-dva-1536x878.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/google-dva.jpg 2046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.seroundtable.com\/google-llms-txt-files-hurt-help-41512.html\">https:\/\/www.seroundtable.com\/google-llms-txt-files-hurt-help-41512.html<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mueller vysv\u011btluje po\u010d\u00edt\u00e1n\u00ed impres\u00ed v AI Overviews pro Search Console<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>John Mueller<\/strong>, Search Advocate z Googlu, up\u0159esnil na Bluesky, jak se zapo\u010d\u00edt\u00e1vaj\u00ed imprese v nov\u00e9m generativn\u00edm AI reportu v Google Search Console.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Principy po\u010d\u00edt\u00e1n\u00ed:<\/strong> Imprese se zapo\u010d\u00edt\u00e1v\u00e1, kdy\u017e je v AI Overviews nebo AI Mode zobrazen odkaz na va\u0161i str\u00e1nku.<\/li>\n\n\n\n<li><strong>Aktivace odkazu:<\/strong> Pokud je pro zobrazen\u00ed odkazu nutn\u00e1 aktivace u\u017eivatelem (nap\u0159. rozkliknut\u00ed), imprese se zapo\u010d\u00edt\u00e1 a\u017e po t\u00e9to akci.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ni\u017e\u0161\u00ed \u010d\u00edsla v nov\u00e9m AI reportu Google Search Console tak mohou reflektovat skute\u010dnost, \u017ee se po\u010d\u00edtaj\u00ed pouze aktivn\u011b zobrazen\u00e9 odkazy.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/pocitani-1024x538.jpg\" alt=\"\" class=\"wp-image-2025\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/pocitani-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/pocitani-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/pocitani-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/pocitani-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/pocitani.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/googles-mueller-explains-how-ai-search-impressions-get-counted\/580491\/\">https:\/\/www.searchenginejournal.com\/googles-mueller-explains-how-ai-search-impressions-get-counted\/580491\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sundar Pichai o budoucnosti AI vyhled\u00e1v\u00e1n\u00ed a monetizace Googlu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V ned\u00e1vn\u00e9m rozhovoru potvrdil CEO <strong>Googlu<\/strong> Sundar Pichai, \u017ee odkazy a zdroje z\u016fstanou ned\u00edlnou sou\u010d\u00e1st\u00ed AI odpov\u011bd\u00ed, a vyj\u00e1d\u0159il se k budouc\u00ed monetizaci vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proces p\u0159echodu:<\/strong> P\u0159echod od klasick\u00e9ho vyhled\u00e1v\u00e1n\u00ed k AI re\u017eimu bude postupn\u00fd, nikoli n\u00e1hl\u00fd.<\/li>\n\n\n\n<li><strong>U\u017eivatelsk\u00e1 spokojenost:<\/strong> Intern\u00ed metriky Googlu ukazuj\u00ed pozitivn\u00ed odezvu u\u017eivatel\u016f na AI re\u017eim.<\/li>\n\n\n\n<li><strong>Monetizace:<\/strong> Budouc\u00ed monetizace vyhled\u00e1v\u00e1n\u00ed po\u010d\u00edt\u00e1 s kombinac\u00ed p\u0159edplatn\u00e9ho a reklamy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vydavatele a SEO specialisty to znamen\u00e1, \u017ee pouh\u00e1 viditelnost v AI odpov\u011bd\u00edch nemus\u00ed zajistit dostate\u010dn\u00fd referen\u010dn\u00ed traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/pichai-1024x538.jpg\" alt=\"\" class=\"wp-image-2026\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/pichai-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/pichai-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/pichai-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/pichai-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/pichai.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/googles-ceo-is-comfortable-with-ai-mode-replacing-classic-search\/577923\/\">https:\/\/www.searchenginejournal.com\/googles-ceo-is-comfortable-with-ai-mode-replacing-classic-search\/577923\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kv\u011btnov\u00fd Core Update: Google lad\u00ed preference zdroj\u016f dle z\u00e1m\u011bru u\u017eivatele<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sistrix<\/strong> analyzoval posuny ve viditelnosti dom\u00e9n v USA a UK po kv\u011btnov\u00e9m Core Updatu (21. kv\u011btna \u2013 2. \u010dervna 2026), kter\u00fd zd\u016fraznil p\u0159esun viditelnosti k typ\u016fm zdroj\u016f l\u00e9pe odpov\u00eddaj\u00edc\u00edm z\u00e1m\u011bru u\u017eivatele a o\u010dek\u00e1van\u00e9mu form\u00e1tu v\u00fdsledku.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kanonick\u00e9 reference:<\/strong> Kanonick\u00e9 referen\u010dn\u00ed zna\u010dky z\u00edskaly v UK +24 % a v USA +10 % viditelnosti, zat\u00edmco agreg\u00e1tory referenc\u00ed poklesly o -29 % v UK a -13 % v USA.<\/li>\n\n\n\n<li><strong>Lokalizace e-commerce:<\/strong> V britsk\u00e9m indexu se viditelnost e-commerce p\u0159esunula k lok\u00e1ln\u00edm entit\u00e1m (+20 %), zat\u00edmco americk\u00e9 .com marketplace dom\u00e9ny klesly o -55 %.<\/li>\n\n\n\n<li><strong>F\u00f3ra a Q&amp;A:<\/strong> F\u00f3ra, Q&amp;A a otev\u0159en\u00e9 publika\u010dn\u00ed platformy zaznamenaly pokles viditelnosti (-24 % UK, -12 % US), zat\u00edmco velk\u00e9 soci\u00e1ln\u00ed a video platformy byly stabiln\u00ed a\u017e m\u00edrn\u011b pozitivn\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vydavatele to zna\u010d\u00ed pot\u0159ebu ov\u011b\u0159it, zda je jejich str\u00e1nka pro dan\u00fd dotaz, trh a form\u00e1t v\u00fdsledku skute\u010dn\u011b t\u00edm nejlep\u0161\u00edm v\u00fdchoz\u00edm c\u00edlem.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/update-1024x664.png\" alt=\"\" class=\"wp-image-2027\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/update-1024x664.png 1024w, https:\/\/keypers.io\/wp-content\/uploads\/update-300x194.png 300w, https:\/\/keypers.io\/wp-content\/uploads\/update-768x498.png 768w, https:\/\/keypers.io\/wp-content\/uploads\/update.png 1490w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.aleydasolis.com\/en\/ai-search\/google-may-2026-core-update-analysis-intent-market-fit-and-source-type-drove-the-biggest-visibility-shifts\/\">https:\/\/www.aleydasolis.com\/en\/ai-search\/google-may-2026-core-update-analysis-intent-market-fit-and-source-type-drove-the-biggest-visibility-shifts\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Google mus\u00ed v UK povolit publisher\u016fm opt-out z AI vyhled\u00e1v\u00e1n\u00ed, na\u0159\u00eddil CMA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CMA<\/strong> (britsk\u00fd \u00da\u0159ad pro hospod\u00e1\u0159skou sout\u011b\u017e a trhy) zavedl pro <strong>Google<\/strong> nov\u00e9 po\u017eadavky, kter\u00e9 vydavatel\u016fm umo\u017en\u00ed odhl\u00e1sit se z pou\u017e\u00edv\u00e1n\u00ed jejich obsahu v AI vyhled\u00e1vac\u00edch funkc\u00edch. Toto na\u0159\u00edzen\u00ed je d\u016fsledkem uzn\u00e1n\u00ed Googlu za firmu se strategick\u00fdm tr\u017en\u00edm postaven\u00edm v obecn\u00e9m vyhled\u00e1v\u00e1n\u00ed ve Spojen\u00e9m kr\u00e1lovstv\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Opt-out z AI funkc\u00ed:<\/strong> Google mus\u00ed web\u016fm nab\u00eddnout zp\u016fsob, jak se odhl\u00e1sit z AI Overviews a AI Mode.<\/li>\n\n\n\n<li><strong>Z\u00e1kaz tr\u00e9nov\u00e1n\u00ed AI:<\/strong> Vydavatel\u00e9 mohou zak\u00e1zat pou\u017eit\u00ed sv\u00e9ho obsahu pro tr\u00e9nink AI model\u016f Googlu.<\/li>\n\n\n\n<li><strong>Atribuce obsahu:<\/strong> V AI v\u00fdsledc\u00edch mus\u00ed b\u00fdt obsah vydavatel\u016f jasn\u011b atributov\u00e1n s viditeln\u00fdmi odkazy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pro vydavatele obsahu ve Spojen\u00e9m kr\u00e1lovstv\u00ed to znamen\u00e1 mo\u017enost odd\u011blit viditelnost v klasick\u00e9m vyhled\u00e1v\u00e1n\u00ed od pou\u017eit\u00ed v AI funkc\u00edch.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/cma-1024x538.jpg\" alt=\"\" class=\"wp-image-2028\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/cma-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/cma-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/cma-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/cma-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/cma.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/google-must-let-websites-opt-out-of-ai-search-features-in-uk\/577970\/\">https:\/\/www.searchenginejournal.com\/google-must-let-websites-opt-out-of-ai-search-features-in-uk\/577970\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apple p\u0159edstavil Siri AI: p\u0159\u00edm\u00e9 odpov\u011bdi z webu a dopady na viditelnost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na leto\u0161n\u00edm WWDC p\u0159edstavil <strong>Apple<\/strong> v\u00fdrazn\u011b vylep\u0161enou Siri AI, kter\u00e1 nov\u011b dok\u00e1\u017ee \u010derpat aktu\u00e1ln\u00ed informace p\u0159\u00edmo z webu a generovat odpov\u011bdi na t\u00e9m\u011b\u0159 jak\u00e9koli t\u00e9ma. Tato novinka, spu\u0161t\u011bn\u00e1 v beta verzi pro u\u017eivatele koncem leto\u0161n\u00edho roku, slibuje hlub\u0161\u00ed integraci s ekosyst\u00e9mem Apple.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrace:<\/strong> Siri AI je sou\u010d\u00e1st\u00ed Spotlightu (iPad, Mac), kde u\u017eivatel\u00e9 ji\u017e zad\u00e1vaj\u00ed dotazy.<\/li>\n\n\n\n<li><strong>Odkazy:<\/strong> <strong>Apple<\/strong> na str\u00e1nce Applebot uv\u00e1d\u00ed mo\u017enost odkaz\u016f na zdroje, bez detail\u016f o frekvenci.<\/li>\n\n\n\n<li><strong>Kontrola obsahu:<\/strong> Vyu\u017eit\u00ed pro AI lze \u0159\u00eddit pomoc\u00ed `Applebot-Extended` v `robots.txt` nebo `nosnippet` tagu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vydavatel\u00e9 by m\u011bli zv\u00e1\u017eit, jak efektivn\u011b strukturovat obsah pro AI zpracov\u00e1n\u00ed, jeliko\u017e p\u0159\u00edm\u00e9 m\u011b\u0159en\u00ed n\u00e1v\u0161t\u011bvnosti ze Siri AI zat\u00edm nebude mo\u017en\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/siri-1024x538.jpg\" alt=\"\" class=\"wp-image-2029\" srcset=\"https:\/\/keypers.io\/wp-content\/uploads\/siri-1024x538.jpg 1024w, https:\/\/keypers.io\/wp-content\/uploads\/siri-300x158.jpg 300w, https:\/\/keypers.io\/wp-content\/uploads\/siri-768x403.jpg 768w, https:\/\/keypers.io\/wp-content\/uploads\/siri-1536x806.jpg 1536w, https:\/\/keypers.io\/wp-content\/uploads\/siri.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Zdroj: <a href=\"https:\/\/www.searchenginejournal.com\/what-apples-gemini-powered-siri-means-for-search-visibility\/578931\/\">https:\/\/www.searchenginejournal.com\/what-apples-gemini-powered-siri-means-for-search-visibility\/578931\/<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zdroje<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.aleydasolis.com\/en\/ai-search\/google-may-2026-core-update-analysis-intent-market-fit-and-source-type-drove-the-biggest-visibility-shifts\/\">https:\/\/www.aleydasolis.com\/en\/ai-search\/google-may-2026-core-update-analysis-intent-market-fit-and-source-type-drove-the-biggest-visibility-shifts\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/googles-ceo-is-comfortable-with-ai-mode-replacing-classic-search\/577923\/\">https:\/\/www.searchenginejournal.com\/googles-ceo-is-comfortable-with-ai-mode-replacing-classic-search\/577923\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/business.google.com\/us\/think\/search-and-video\/ai-search-era-brand-authority-strategy\/\">https:\/\/business.google.com\/us\/think\/search-and-video\/ai-search-era-brand-authority-strategy\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-must-let-websites-opt-out-of-ai-search-features-in-uk\/577970\/\">https:\/\/www.searchenginejournal.com\/google-must-let-websites-opt-out-of-ai-search-features-in-uk\/577970\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products-and-platforms\/products\/search\/new-controls-website-owners\/\">https:\/\/blog.google\/products-and-platforms\/products\/search\/new-controls-website-owners\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\">https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/searchengineland.com\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc-479637\">https:\/\/searchengineland.com\/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc-479637<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/what-apples-gemini-powered-siri-means-for-search-visibility\/578931\/\">https:\/\/www.searchenginejournal.com\/what-apples-gemini-powered-siri-means-for-search-visibility\/578931\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/innovation-and-ai\/products\/gemini-app\/gemini-features-for-businesses\/\">https:\/\/blog.google\/innovation-and-ai\/products\/gemini-app\/gemini-features-for-businesses\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/government-order-shuts-down-fable-5-despite-anthropics-objections\/579168\/\">https:\/\/www.searchenginejournal.com\/government-order-shuts-down-fable-5-despite-anthropics-objections\/579168\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare\">https:\/\/blogs.bing.com\/search\/June-2026\/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Compare<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-cautions-against-markdown-versions-of-websites-for-ai-seo\/580235\/\">https:\/\/www.searchenginejournal.com\/google-cautions-against-markdown-versions-of-websites-for-ai-seo\/580235\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-llms-txt-files-hurt-help-41512.html\">https:\/\/www.seroundtable.com\/google-llms-txt-files-hurt-help-41512.html<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/googles-mueller-explains-how-ai-search-impressions-get-counted\/580491\/\">https:\/\/www.searchenginejournal.com\/googles-mueller-explains-how-ai-search-impressions-get-counted\/580491\/<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 reporty v Search Console pro generativn\u00ed AI ve vyhled\u00e1v\u00e1n\u00ed Google spustil nov\u00e9 reporty v Search Console zam\u011b\u0159en\u00e9 na v\u00fdkon v generativn\u00edch AI funkc\u00edch vyhled\u00e1v\u00e1n\u00ed. Tyto reporty se zat\u00edm zav\u00e1d\u011bj\u00ed pro vybranou skupinu web\u016f, aby se mohly otestovat a z\u00edskat zp\u011btn\u00e1 vazbu. Pro spr\u00e1vce web\u016f to p\u0159edstavuje novou mo\u017enost p\u0159esn\u011bji sledovat a analyzovat v\u00fdkon sv\u00fdch [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[25,1],"tags":[],"class_list":["post-2018","post","type-post","status-publish","format-standard","hentry","category-novinky","category-seo"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nov\u00e9 reporty v Search Console pro generativn\u00ed AI ve vyhled\u00e1v\u00e1n\u00ed Google spustil nov\u00e9 reporty v Search Console zam\u011b\u0159en\u00e9 na v\u00fdkon v generativn\u00edch AI funkc\u00edch vyhled\u00e1v\u00e1n\u00ed. Tyto reporty se zat\u00edm zav\u00e1d\u011bj\u00ed pro vybranou skupinu web\u016f, aby se mohly otestovat a z\u00edskat zp\u011btn\u00e1 vazbu. 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Tyto reporty se zat\u00edm zav\u00e1d\u011bj\u00ed pro vybranou skupinu web\u016f, aby se mohly otestovat a z\u00edskat zp\u011btn\u00e1 vazbu. 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