AI SEO (GEO)

AI is changing how people search. These days, many don’t scroll, they ask. And they get one answer. Generated. But every answer has to come from somewhere. With AI SEO (also known as GEO, Generative Engine Optimization), we help your site become part of that source. 

It’s not a reinvention of SEO. It’s a natural next step. Meaningful SEO still matters. Technical SEO, strong content and domain authority still matter – just like they always have. We’re simply looking at them from a new angle. One shaped by how AI selects what it trusts. 

Whether AI mentions you today or not, we’ll show you where you stand and how to stand out – even within the limited space of cited sources.

Why care about SEO in the age of AI?

What we do as part of AI SEO

AI audit

We’ll find out which queries mention you in AI Overviews or AI Mode, in what context, and who else appears in the answers.

AI SEO Strategy

Based on the audit, we recommend what to adjust on your site. The goal? To make sure you show up in AI answers as often as possible. 

AI training and consultations

We use AI in our daily work and we teach others how to use it too (including on events like ShopCamp). Let’s train your team, too. 

Gemini and ChatGPT

We mainly audit AI Overviews and AI Mode. However, our approach to all AI tools is the same – detailed, consistent, and effective. 

What the process looks like

01

We map where you’re showing up

We scan AI Overviews and AI Mode to find out which queries mention your site, how you’re positioned, and who appears next to you.

02

We analyze your AI competitors

We identify the sites that show up in the same answers – and they’re not always the ones you know from the SERP. 

03

We tailor recommendations

Based on our findings, we’ll suggest what you can adjust to improve your visibility in AI-generated answers.

04

We explain how AI thinks

In a consultation or training, we’ll break down how AI generates answers, what sources it prefers and how to make it work for you.

05

We plan next steps

AI SEO isn’t a one-off fix. If you’re ready for more, we’ll help set up a strategy that keeps you visible in AI long term. 

Who will vouch for us

When working with Keypers, we greatly appreciated their professional approach and deep knowledge in the field of SEO. The challenges associated with the redesign of Dovolena.cz were significant, but thanks to their careful approach we managed to stop the decline in traffic and achieve significant year-on-year growth. We are very pleased with the results we have achieved together. 

Ondřej Žiška

Student Agency

Who will vouch for us

Working with Keypers on our SEO strategy has been very beneficial for us. Thanks to their expertise, analytical approach and effective optimization, we achieve significant growth in traffic every year. We also appreciate their proactive communication, flexibility and ability to find innovative solutions that move our e‑shop forward.

Tereza Lupíková

SANITINO

Who will vouch for us

Cooperation with Keypers agency has brought us great results in the field of SEO. Their professional and friendly approach contributed significantly to the increase in website traffic and overall performance improvement. In addition to the optimization itself, they also trained our employees and actively supervised the achievement of quality results. We appreciate their professionalism and their ability to pass on valuable know-how.

Anna Bambasová

ACARA

Who will vouch for us

What I appreciate about working with Keypers is especially the speed and perception of the whole issue of investing, the meaningful setting of the strategy, but especially its subsequent execution and high quality execution.

Lukáš Přikryl

InvestBay
Now you might be thinking

Why work on AI SEO with us

01

We speak clearly. No jargon, no fluff 

We’ll explain what we do, why it matters, and what you get out of it. Simple as that. 

02

We focus on what matters. Not just rankings 

AI SEO is about visibility – but more importantly, it’s about getting chosen. And we know how to make that happen. 

03

Sustainable SEO that holds up

We take the long view – AI SEO that keeps working, even when the ad budget runs out. Done right, it lasts. 

Need just a consultation or an audit? We’ve got you covered 

01

SEO audit

We’ll uncover what’s holding your growth back – and what can move it forward.

02

Long-term SEO development

We’ll keep you in pole position – not just now, but in the long run. 

03

SEO consultation

SEO consultation and training when you don’t know which way to go.

Want SEO that keeps AI coming back to you? Reach out to Michal – he’ll get you started. 

Michal Kašpar

CEO