{"id":1457,"date":"2023-10-16T16:38:00","date_gmt":"2023-10-16T14:38:00","guid":{"rendered":"https:\/\/keypers.io\/pripadove-studie\/dmoto-at-full-throttle-powered-by-seo\/"},"modified":"2026-05-04T13:21:49","modified_gmt":"2026-05-04T11:21:49","slug":"dmoto-at-full-throttle-powered-by-seo","status":"publish","type":"case","link":"https:\/\/keypers.io\/en\/pripadove-studie\/dmoto-at-full-throttle-powered-by-seo\/","title":{"rendered":"DMOTO at full throttle, powered by SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this case, success came from a <strong>well-designed website structure<\/strong> combined with the <strong>client\u2019s long-term commitment<\/strong> to creating high-quality and engaging content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready, set, go!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, the results confirm that <a href=\"https:\/\/www.dmoto.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">dmoto.cz<\/a> is heading in the right direction:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100% <\/strong>increase in organic traffic<\/li>\n\n\n\n<li><strong>Top positions<\/strong> in organic search results<\/li>\n\n\n\n<li>Continuous <strong>growth trend<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Laying the groundwork<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it came to the website structure, we refined the user journey and created key landing pages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website was <strong>missing essential landing pages <\/strong>for motorcycle brands (Aprilia, Ducati, and other featured motorcycles), as well as for certain motorcycle and scooter models (SX, RX, Tuono, Liberty, or Medley). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This represented an easy win for an SEO specialist, and with a skilled developer on board, it was no big challenge to put into action.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image4-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image4-2.webp\" width=\"1200\" height=\"436\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Proposed website updates and division into separate categories<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fueling up with the right content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Working with content<\/strong> is often where things get tricky. Usually, there's no time to dive deep into individual topics, and the common practice is simply to <strong>churn out more and more text<\/strong>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this is not the case for Dmoto.cz. They succeeded in <strong>fine-tuning every piece of copy <\/strong>to the last detail\u2014from scooter product cards to <a href=\"https:\/\/www.dmoto.cz\/clanek\/244-recenze-moto-guzzi-v100-mandello-s-od-rudy\" target=\"_blank\" rel=\"noreferrer noopener\">reviews<\/a> of their most powerful machines. <strong> <\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/unnamed-8.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/unnamed-8.png\" width=\"1217\" height=\"1026\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">So, how is it running? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can see the results for yourself in the rankings below. Don\u2019t tell the distributors, but <strong>Dmoto.cz is simply outperforming them on certain keywords<\/strong>. Their secret? They offer <strong>high-quality content that appeals to both Google and users<\/strong>.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5-2.webp\" width=\"1200\" height=\"509\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But now, back to the heart of the matter, before our olio motore cools down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">At the starting line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We partnered with Dmoto.cz as their SEO consultants. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We designed a <strong>roadmap for technical modifications<\/strong> and site structure.<\/li>\n\n\n\n<li>Performed comprehensive <strong>keyword research.<\/strong><\/li>\n\n\n\n<li>Prepared a <strong>workshop to share our best practices for working with content<\/strong>. <\/li>\n\n\n\n<li>Drafted <strong>UX recommendations<\/strong> to enhance the site's existing content and fill in the gaps.<\/li>\n<\/ul>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><strong>Splitting the shared hub for motorcycles and scooters into two separate URLs <\/strong>was a&nbsp;game-changer. By separating them, we simplified the navigation and ensured each section had its own specific keywords in the&nbsp;URL.&nbsp;<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>We didn\u2019t stop at keyword research; we also proposed <strong>redesigning the site structure<\/strong>. Following our proposal, the motorcycle and scooter categories were split according to product lines and brands. The client then used our analysis to <strong>populate these new landing pages with highly relevant content<\/strong>. <\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/keypers-prof-web-25-2.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/keypers-prof-web-25-2.jpg\" width=\"2250\" height=\"3000\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of SEO, Keypers\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We then discussed all the prepared materials with the DMOTO owners and their marketing consultant, <a href=\"https:\/\/www.linkedin.com\/in\/michalfucik\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michal Fu\u010d\u00edk<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since Michal was involved in the implementation phase, we decided to discuss the case study results directly with him.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Michal, could you describe DMOTO\u2019s digital strategy and your role in it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Based in Brno, DMOTO sells and services Italian motorcycles and scooters. I designed their new website back in 2015. We have long prided ourselves on creating high-quality digital content. Our product pages, bike reviews, and guides offer a depth that is <strong>unrivaled on the Czech internet<\/strong>.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a family business, <strong>we don't have the budget for paid digital advertising<\/strong>. Instead, we channel all our resources into content creation for the web and social media. It\u2019s definitely a long game, but for us, it has paid off immensely.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What were your expectations for SEO when you approached Proficio?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m familiar with your work and results. Being performance-oriented, I select vendors backed by real numbers and proven results.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we reached out to Proficio in the winter of 2020, our goal was to <strong>boost our organic visibility<\/strong>. We were borderline between page one and two, ranking mostly 5th to 10th. We wanted to push for the top spots\u2014ideally, the top 3.     <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I gave Proficio a free hand to propose changes, but with one condition: the optimization had to respect the existing user interface, avoiding the need for a complete redesign. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO hand in hand with UX<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How did the collaboration unfold from there?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We met with Erika, a UX designer from the sister company PORTA design, to address the motorcycle hub, which wasn't structured ideally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seeing results from SEO is a long-term process. How do you view it now, with the benefit of hindsight? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this collaboration, I realized the vital role that <strong>well-balanced copy plays in complex product or service hubs<\/strong>. Now, when creating new content, I use internal linking much more extensively.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I no longer hesitate to link users to external content, provided it is truly high quality. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The service inspection passed with flying colors<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">And now, the moment of truth: let's look at the numbers <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It came down to honest hard work, and here we are: exactly where we wanted to be\u2014<strong>on the podium of Czech search results! <\/strong>It took about a quarter for me and the web developer to process and implement all the adjustments you assigned to us. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the 2021 season saw a 12% increase in organic search traffic, the 2022 numbers were <strong>almost double those of the 2020 season<\/strong>. <\/p>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-primary-50 divide-y divide-primary-50\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Two-year organic traffic growth<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"+100 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">+100&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/graf-dmoto-presne-final-corrected.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/graf-dmoto-presne-final-corrected.png\" width=\"2048\" height=\"1169\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Organic search traffic growth<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">So, what rankings is DMOTO still holding onto?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The optimization significantly <strong>boosted our indexing, and our search rankings began to climb all the way to the top three positions<\/strong>, which we have recently managed to secure for our most relevant keywords. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re achieving this while competing against major Czech importers and motorcycle portals with many times our traffic. It\u2019s a truly exceptional result, proving that we are punching way above our weight.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s definitive confirmation that our <strong>long-term focus on content was the right move<\/strong>. It shows that a family-scale business can outperform much larger competitors if the strategy is right.  <\/p>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>It\u2019s a&nbsp;rewarding feeling to look at the analytics and see it confirmed that the <strong>energy invested in the project is returning in visible and measurable results<\/strong>. Being on the podium is always a&nbsp;great achievement, especially when competing against much larger players in the industry.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMichal Fu\u010d\u00edk, Marketing consultant for&nbsp;DMOTO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Can you smell the gasoline?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Want to see how Dmoto.cz leveled up its content game? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See for yourself\u2014check out beauties like the <a href=\"https:\/\/www.dmoto.cz\/motorka\/565-ducati-multistrada-v4-pikes-peak\" target=\"_blank\" rel=\"noreferrer noopener\">Ducati Multistrada V4 Pikes Peak<\/a> or the <a href=\"https:\/\/www.dmoto.cz\/motorka\/637-moto-guzzi-v100-mandello-s\" target=\"_blank\" rel=\"noreferrer noopener\">Moto Guzzi V100 Mandello S<\/a>. <\/li>\n\n\n\n<li>Solid, helpful content in <a href=\"https:\/\/www.dmoto.cz\/clanek\/222-jak-zacit-jezdit-na-okruhu\" target=\"_blank\" rel=\"noreferrer noopener\">guides<\/a> and <a href=\"https:\/\/www.dmoto.cz\/clanek\/212-recenze-ducati-streetfighter-v4s-od-petra\" target=\"_blank\" rel=\"noreferrer noopener\">reviews<\/a> is where we really see the value.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Want your website to run at full throttle?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In SEO, there is no nitro without maintenance. If your structure and content aren't tuned, the engine stalls\u2014and even a weaker machine will overtake you in the SERPs. We don\u2019t tell fairytales. We <strong>check the mechanics, set the course, and unlock your potential<\/strong> <strong>so that results show up in the numbers<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are an e-shop, a service, or a \"family\" project without a massive budget: if you have something to offer, <strong>we\u2019ll get you on the podium<\/strong>\u2014and keep you there long-term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/keypers.io\/en\/contact\/\" title=\"\"><span style=\"text-decoration: underline;\">Get in touch.<\/span><\/a> We\u2019ll find the key to your growth and shine a light on what\u2019s holding you back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1457","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Quality content, better structure &amp; long-term work. \ud83e\udd1d\ud83c\udffb See how Keypers drove 100% organic growth for dmoto.cz in search. 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