{"id":1540,"date":"2025-09-26T11:06:29","date_gmt":"2025-09-26T09:06:29","guid":{"rendered":"https:\/\/keypers.io\/pripadove-studie\/a-150-percent-better-smile-thanks-to-svetrovnatek-cz\/"},"modified":"2026-03-03T12:23:12","modified_gmt":"2026-03-03T11:23:12","slug":"a-150-percent-better-smile-thanks-to-svetrovnatek-cz","status":"publish","type":"case","link":"https:\/\/keypers.io\/en\/pripadove-studie\/a-150-percent-better-smile-thanks-to-svetrovnatek-cz\/","title":{"rendered":"A 150% brighter smile thanks to svetrovnatek.cz"},"content":{"rendered":"\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image12.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image12.png\" width=\"1443\" height=\"484\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Organic positions (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to a comprehensive approach and work across all stages of the STDC framework, we have managed to <strong>achieve significant growth in visibility, traffic, and the number of new patients<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project is a demonstration of how to build not only a <strong>trustworthy brand<\/strong> but also a high-performing digital channel with clearly measurable results within the demanding healthcare segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Delivering results with a smile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Organic <strong>website performance grew by more than 150%<\/strong> year-over-year. Over 75% of priority keywords ranked on the first page of search results. <\/p>\n\n\n\t\t\t\t<div class=\"component-article-stats not-prose my-8 lg:my-16\">\n\t\t\t\t\t\t\t<div class=\"grid border-y border-primary-50 divide-y divide-primary-50\">\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Year-over-year organic website performance growth<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"1\" gsap-end=\"150 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">150&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"flex flex-col-reverse md:flex-row justify-between gap-y-2 gap-x-12 lg:gap-x-24 py-5\">\n\t\t\t\t<div class=\"flex items-center md:text-lg tracking-normal text-balance\">\n\t\t\t\t\t<div class=\"[&_strong]:font-bold [&_b]:font-bold\">\n\t\t\t\t\t\t<p>Securing first-page SERP rankings for priority keywords<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"sm:text-right text-5xl font-headings font-light md:min-w-[12rem]\">\n\t\t\t\t\t<span gsap-animation=\"count-up\" gsap-start=\"1\" gsap-duration=\"2\" gsap-end=\"75 %\" gsap-decimals=\"1\" gsap-suffix=\"%\">75&nbsp;%<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results overview:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dominant market share compared to monitored competitors<\/li>\n\n\n\n<li>Over 75% of priority keywords on the first page of Google.<\/li>\n\n\n\n<li>Renewed growth following the Google algorithm update.<\/li>\n\n\n\n<li>Increased share of organic performance across all channels.<\/li>\n\n\n\n<li>Growth of relevant and converting traffic.<\/li>\n<\/ul>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image7.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image7.png\" width=\"1441\" height=\"554\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Organic traffic (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a href=\"https:\/\/keypers.io\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">I want similar results<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>Compared to the competition, we achieved a&nbsp;<strong>significant increase in market share<\/strong>, leading by at least 10% across the combined monitored segments. There was an <strong>increase in the number of submitted forms<\/strong>, the <strong>share of the organic channel <\/strong>among traffic sources grew, and we successfully r<strong>estored growth following the January Google algorithm update<\/strong>. <\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Market education = a benefit of collaboration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Svetrovnatek.cz specializes in <strong>braces for children and adults<\/strong>. In addition to providing high-quality treatment and patient care, the clinic aims to <strong>raise awareness of orthodontic issues<\/strong>, extending beyond just the braces segment.  <\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image11.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image11.png\" width=\"1434\" height=\"483\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Branded vs non branded traffic (Ahrefs)<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The clinics are located in Brno and Prague, staffed by a team of experienced orthodontists. Alongside the main website, svetrovnatek.cz operates thematic <strong>microsites, rovnatka.cz and ortodoncie.cz<\/strong>, which serve the project's educational and support functions. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goals confirmed by results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main ambition was to <strong>drive organic traffic growth from unbranded search<\/strong> <strong>queries, attract new patients<\/strong>, and secure first-page search results for priority topics.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image8-e1758875387204.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image8-e1758875387204.png\" width=\"1891\" height=\"581\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Growth of organic conversions<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>From the beginning, we worked with the goal of increasing organic performance by 150% year-over-year, with an emphasis on <strong>comprehensive coverage of the customer journey<\/strong> according to the STDC framework and maximizing conversion potential.<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Set goals:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase organic website traffic \u2013 <strong>primarily from unbranded search queries.<\/strong><\/li>\n\n\n\n<li>Acquire <strong>new patients<\/strong> through a content strategy reflecting all stages of the STDC framework.<\/li>\n\n\n\n<li>Achieve <strong>150% year-over-year growth in organic performance<\/strong>.<\/li>\n\n\n\n<li>Build a <strong>comprehensive content base<\/strong>, including content hubs.<\/li>\n\n\n\n<li>Strengthen <strong>positions of priority topics<\/strong> on the 1st page of SERP (target: >75% in positions 1\u20133).<\/li>\n\n\n\n<li>Maximize the <strong>conversion potential of the content<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A multidimensional view of data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To <strong>evaluate goal fulfillment<\/strong>, we use a combination of tools including Google Search Console, GA4, Ahrefs, Marketing Miner, SEOgets, Collabim, and Screaming Frog.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image4-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image4-1.png\" width=\"1905\" height=\"620\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Growth in organic share<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Metrics for goal evaluation:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversions: <\/strong>Number of consultation forms submitted.<\/li>\n\n\n\n<li><strong>Rankings: <\/strong>Organic search engine positions for tracked keyword clusters. First-page vertical coverage (market share). <\/li>\n\n\n\n<li><strong>Organic performance: <\/strong>Website traffic, primarily unbranded. Monitoring traffic distribution by landing pages.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Performance is monitored according to STDC groups and by branded vs. unbranded clusters. We evaluate not only organic traffic but also rankings, <strong>conversions, and trends over time<\/strong>. By testing changes (e.g., adding structured data for ratings\/reviews), we track the impact of specific optimizations on SERP performance.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a title=\"Contact\" href=\"https:\/\/keypers.io\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">Find out what\u2019s holding my website back<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Intensive collaboration with UX<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the start of our collaboration in March 2024, we conducted a comprehensive <a href=\"https:\/\/keypers.io\/en\/technical-seo\/\">technical SEO audit<\/a> and <strong>eliminated all obstacles<\/strong> that could hinder indexation or visibility growth. Subsequently, the primary focus shifted toward <a href=\"https:\/\/keypers.io\/en\/content-seo\/\">content development<\/a>. In close <strong>collaboration with the UX team<\/strong>, we focused on optimizing the homepage and the blog section to maximize conversion potential.  <\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image6-e1758876078935.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image6-e1758876078935.png\" width=\"1926\" height=\"236\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Testing performance changes after structured data implementation<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of proposals we address in collaboration with the UX team:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTA Buttons \/ Snippets<\/li>\n\n\n\n<li>Publication date<\/li>\n\n\n\n<li>Author + Bio (or Author Profile)<\/li>\n\n\n\n<li>Table of contents<\/li>\n\n\n\n<li>Quote (or Testimonial)<\/li>\n\n\n\n<li>Social share icons<\/li>\n\n\n\n<li>Sticky Menu<\/li>\n\n\n\n<li>User ratings for articles<\/li>\n\n\n\n<li>Back-to-top button<\/li>\n\n\n\n<li>CTA form<\/li>\n\n\n\n<li>Website rating<\/li>\n\n\n\n<li>FAQ section<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">During our collaboration, we conducted <strong>several tests and implementations<\/strong> (working closely with the UX, development, and content teams):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Structured data and its impact on CTR<\/li>\n\n\n\n<li>Homepage A\/B testing variations<\/li>\n\n\n\n<li><a href=\"https:\/\/keypers.io\/en\/website-redesign\/\">Redesign of homepage<\/a><\/li>\n\n\n\n<li>Refining CTA labels<\/li>\n\n\n\n<li>Pricing for products and services<\/li>\n\n\n\n<li>FAQ section<\/li>\n\n\n\n<li>Magazine interlinking<\/li>\n\n\n\n<li>Customer reviews\/testimonials \u2013 Best practices for managing reviews and on-site optimization for search queries.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Future tests will be planned based on ongoing results and changes in user behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Medical editorial review<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our long-term SEO strategy includes <a href=\"https:\/\/keypers.io\/en\/keyword-analysis\/\">keyword research<\/a>, <strong>competitor monitoring<\/strong>, and regular <a href=\"https:\/\/keypers.io\/en\/content-gap-analysis\/\">content gap analysis<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We continuously update older content, manage internal linking, and build <strong>comprehensive<\/strong> <a href=\"https:\/\/keypers.io\/en\/blog\/do-you-want-to-be-seen-in-the-ai-results-go-for-a-content-hub\/\">content hubs<\/a>, such as our \"<a href=\"https:\/\/www.svetrovnatek.cz\/blog\/komplexni-pruvodce-vyberem-rovnatek\">Ultimate Guide to Choosing Braces<\/a>.\" <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content topics are systematically organized into thematic groups for easier performance tracking and coverage.<\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image10-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image10-1.png\" width=\"1953\" height=\"273\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Topic clusters and content groups<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Content examples by STDC framework:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/predkus-zakus-zkrizeny-skus-a-hluboky-skus\">https:\/\/www.svetrovnatek.cz\/blog\/<br>predkus-zakus-zkrizeny-skus-a-hluboky-skus<\/a> <\/li>\n\n\n\n<li>T: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/kolik-stoji-rovnatka-prispevky-pojistoven-2024\">https:\/\/www.svetrovnatek.cz\/blog\/<br>kolik-stoji-rovnatka-prispevky-pojistoven-2024<\/a> <\/li>\n\n\n\n<li>D: <a href=\"https:\/\/www.svetrovnatek.cz\/\">https:\/\/www.svetrovnatek.cz\/<\/a> <\/li>\n\n\n\n<li>C: <a href=\"https:\/\/www.svetrovnatek.cz\/blog\/jak-zmirnit-bolest-zubu-pri-noseni-rovnatek\">https:\/\/www.svetrovnatek.cz\/blog\/<br>jak-zmirnit-bolest-zubu-pri-noseni-rovnatek<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Content is structured <strong>using the See\u2013Think\u2013Do\u2013Care<\/strong> framework to cover every stage of the customer journey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the \"<strong>See<\/strong>\" stage, we focus on educational articles about malocclusion and bite issues. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the decision-making \"<strong>Think\"<\/strong> phase, we break down brace pricing and insurance coverage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our core services cover the \"<strong>Do<\/strong>\" stage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the \"<strong>Care<\/strong>\" stage, we assist users with related topics and potential issues, such as how to manage discomfort while wearing braces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our sister sites, <a href=\"http:\/\/ortodoncie.cz\/\">ortodoncie.cz<\/a> and <a href=\"http:\/\/rovnatka.cz\/\">rovnatka.cz<\/a>, support the STC phases and strengthen our SERP dominance.<\/p>\n\n\n\t\t\t\t<div class=\"component-article-note my-8 lg:my-16 not-prose\">\n\t\t\t\t\t\t\t<div class=\"bg-primary-500 text-white p-5 md:p-10\">\n\t\t<div class=\"flex items-start gap-3 sm:gap-5\">\n\t\t\t<svg class=\"svg-idea size-7 flex-shrink-0\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0.36 0.96 31.38 32.99\"><path d=\"M2 16.6484H3.56065M16.0458 2.60254V4.16319M28.531 16.6484H30.0917M6.05769 6.66023L7.15014 7.75268M26.034 6.66023L24.9415 7.75268\" stroke=\"currentColor\" stroke-width=\"3.28558\" stroke-linecap=\"square\"\/><path d=\"M18.5291 16.5887L15.937 18.3133L13.3556 16.5889L13.2191 16.4977L13.1278 16.6342L11.9121 18.4523L11.8206 18.5891L11.9575 18.6803L14.6773 20.4935V22.8147C11.749 22.2257 9.52958 19.6427 9.52958 16.5393C9.52958 13.0048 12.4022 10.1321 15.9368 10.1321C19.4713 10.1321 22.344 13.0048 22.344 16.5393C22.344 19.6427 20.1245 22.2257 17.1963 22.8147V20.4937L19.9267 18.6805L20.064 18.5893L19.9724 18.4523L18.7567 16.6342L18.6656 16.498L18.5291 16.5887ZM15.9368 7.61306C11.016 7.61306 7.01053 11.6186 7.01053 16.5393C7.01053 21.4601 11.016 25.4656 15.9368 25.4656C20.8575 25.4656 24.863 21.4601 24.863 16.5393C24.863 11.6186 20.8575 7.61306 15.9368 7.61306Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><path d=\"M12.4867 29.2442V29.4085H12.651H14.6772V33.625V33.7893H14.8415H17.032H17.1963V33.625V29.4085H19.2225H19.3868V29.2442V27.0537V26.8894H19.2225H12.651H12.4867V27.0537V29.2442Z\" fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"0.328558\"\/><\/svg>\n\t\t\t<div class=\"prose prose-invert lg:text-lg\">\n\t\t\t\t<p><a title=\"Contact\" href=\"https:\/\/keypers.io\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">I want meaningful content SEO<\/a><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI as part of the process<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is <strong>integrated into the project at various levels<\/strong>. We use it for topic research, content planning, and setting optimization priorities. While AI helps prepare article structures and outlines, all content is written and edited by experienced copywriters. A key part of our process is <strong>close collaboration with the doctors and specialists<\/strong> at svetrovnatek.cz.   <\/p>\n\n\n\t\t\t\t<blockquote class=\"component-article-quote my-8 lg:my-16 border-y border-primary-50 py-5 md:py-10 not-prose\">\n\t\t\t\t\t\t\t<div class=\"prose mx-auto text-xl\/[1.45] lg:text-[1.75rem]\/[1.45] leading-normal text-center text-balance\">\n\t\t<p>During the <strong>evaluation and optimization <\/strong>phase, we use AI to assist in prioritizing URLs based on specific criteria. AI serves as a&nbsp;<strong>tool to increase efficiency<\/strong>, not as a&nbsp;replacement for expert human&nbsp;input.&nbsp;<\/p>\n\n\t<\/div>\n\t\t\t<div class=\"mt-3 sm:mt-5 space-y-2.5\">\n\t\t\t<div class=\"flex justify-center\">\n\t\t\t\t\t\t\t\t\t<picture class=\"mx-auto flex-shrink-0\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\" type=\"image\/avif\" width=\"150\" height=\"150\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\" width=\"1574\" height=\"1574\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-15 sm:size-20 object-cover aspect-square\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex items-center justify-center text-center text-lg text-balance\">\n\t\t\t\tMartin Hill, Head of&nbsp;SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">We are testing new citation opportunities in AI tools. Since the launch of AIO in the Czech Republic, we have secured around 120 citations. These citations result from high-quality on-site content. For the upcoming period, we plan to identify key opportunities and specifically optimize our content to earn further citations.   <\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5.png\" width=\"759\" height=\"389\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Svetrovnatek.cz AIO citation count<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image3.png\" width=\"1905\" height=\"690\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Example of an AIO citation for svetrovnatek.cz<\/figcaption>\n\t\t\t<\/figure>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image1.png\" width=\"1438\" height=\"926\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Competitor comparison <\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion and next steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On this project, we proved that a <strong>well-crafted SEO strategy can achieve excellent results<\/strong> even in the competitive healthcare sector. Our systematic approach successfully increased visibility, conversions, and brand credibility. <\/p>\n\n\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image2.png\" width=\"1729\" height=\"734\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Comparing market share with key competitors<\/figcaption>\n\t\t\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the shifts in Google SERP and user behavior, we are monitoring <strong>new opportunities<\/strong>, such as citation possibilities in AI Overviews or chat-based tools like ChatGPT.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1540","case","type-case","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Svetrovnatek.cz: 150% improvement in both smiles and organic performance. 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