{"id":1280,"date":"2025-10-05T10:22:00","date_gmt":"2025-10-05T08:22:00","guid":{"rendered":"https:\/\/keypers.io\/blog\/seo-news-september-2025\/"},"modified":"2025-11-07T17:34:43","modified_gmt":"2025-11-07T16:34:43","slug":"seo-news-september-2025","status":"publish","type":"post","link":"https:\/\/keypers.io\/en\/blog\/seo-news-september-2025\/","title":{"rendered":"SEO news: September 2025"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SEO restart<\/h2>\n\n<p class=\"wp-block-paragraph\">This year\u2019s SEO Restart revolved around the whirlwind of <strong>AI vs. SEO<\/strong>. Will SEO survive the dynamically changing search results? Can it adapt to the shifting search habits of users who no longer rely solely on browsers?<br\/>And isn\u2019t SEO, perhaps, already dead?   <\/p>\n\n<p class=\"wp-block-paragraph\">In a similar spirit, the opening of SEO Restart by <strong>Michael Koch<\/strong> set the tone for the day. And the topic of AI echoed throughout the entire conference. Among the key takeaways were statements such as:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>User intent<\/strong> (search intent) is a key optimization parameter.<\/li>\n\n\n\n<li>The search engine turns into an <strong>answering machine<\/strong>.  <\/li>\n\n\n\n<li><strong>Optimizing the findability of<\/strong> &gt; search engine optimization.<\/li>\n\n\n\n<li>What to measure? Visibility, brand search, citations.   <\/li>\n\n\n\n<li><strong>GEO <\/strong>is still SEO - just with different possibilities. <\/li>\n\n\n\n<li>AI is creating a new market and not<strong> killing the old one<\/strong>.<\/li>\n\n\n\n<li>AI mode has minimal usage by users so far.<\/li>\n\n\n\n<li><strong>SEO <\/strong>= search everywhere optimization.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The public presentations can be found <a href=\"https:\/\/www.seorestart.cz\/#prezentace\">directly on the SEO Restart website<\/a>. Thank you for the inspiration pack and we look forward to next year's event! <\/p>\n\n<h2 class=\"wp-block-heading\">ChatGPT Pulse<\/h2>\n\n<p class=\"wp-block-paragraph\">Pulse is a new mode in ChatGPT that <strong>proactively implements personalized suggestions <\/strong>based on your chats, feedback and connected apps (calendar, email, etc.).<\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/image5-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/image5-1.png\" width=\"1999\" height=\"1999\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">Pulse turns ChatGPT into your <strong>personal assistant<\/strong>. It doesn't just wait for you to ask a question, it offers relevant information on the topics you're addressing. <\/p>\n\n<h2 class=\"wp-block-heading\">What people use ChatGPT for<\/h2>\n\n<p class=\"wp-block-paragraph\">According to the latest study from ChatGPT, the use of the tool is as follows:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Asking (49%):<\/strong> AI as a mentor<\/li>\n\n\n\n<li><strong>Doing (40%):<\/strong> e.g. text production, programming, etc. <\/li>\n\n\n\n<li><strong>Expressing (11%):<\/strong> AI as a confessional or entertainment tool<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Search Live<\/h2>\n\n<p class=\"wp-block-paragraph\">At the end of September, Google launched <strong>Search Live<\/strong>. So far, it's only available in the US. It enables interactive voice conversations in AI mode and allows users to share camera footage.  <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-3.png\" width=\"489\" height=\"845\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>You get<\/strong> contextual information and <strong>answers in real time<\/strong> through direct web links and an \"AI assistant\" that answers your questions.  <\/p>\n\n<p class=\"wp-block-paragraph\">For example - you\u2019re cooking Sunday lunch and need quick advice on how to thicken your sauce.<br\/>Search Live gives you the answer instantly, without the hassle of <strong>reading through articles or scrolling through search results.<\/strong> <\/p>\n\n<h2 class=\"wp-block-heading\">Google AI mode in the travel segment<\/h2>\n\n<p class=\"wp-block-paragraph\">Google has expanded <strong>AI Mode for travel<\/strong>: now you can put daily itineraries, hotel bookings, tickets, and more into one AI conversation.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>AI itineraries<\/strong> can connect directly with travel agencies, hotels or destinations to make experiences ready before arrival (e.g. room upgrades, activity bookings, loyalty offers).<\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-1.png\" width=\"1333\" height=\"731\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">It is important for travel websites (hotels, experience companies, travel agencies) to be set up in a way that <strong>AI Mode wants to use their data<\/strong> - structured information, offers, bookings, system connections.<\/p>\n\n<p class=\"wp-block-paragraph\">The question is how this will work. Google has not yet specified any uniform guidelines. <\/p>\n\n<h2 class=\"wp-block-heading\">Google AI mode available from the command line<\/h2>\n\n<p class=\"wp-block-paragraph\">Google is trying to make <strong>it easier for<\/strong> users <strong>to access a new search feature<\/strong>. AI mode is not the default search mode, the user has to choose it, otherwise they get <strong>standard search results<\/strong>. <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-7.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-7.png\" width=\"1920\" height=\"1080\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">To facilitate access to the AI mode, the so-called <strong>omnibox<\/strong>, i.e. the command line where the query is entered, and there it is possible to select the results in AI mode. <\/p>\n\n<h2 class=\"wp-block-heading\">August-September Google Spam Core Update<\/h2>\n\n<p class=\"wp-block-paragraph\">Google released the update back in August, but it was delayed until the end of September. According to <strong>Aleyda Solis<\/strong>, the update was most felt by sites in the finance, recipe and lyrics segments. <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-5.png\" width=\"800\" height=\"1257\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">A common feature of this sample was a <strong>high proportion of ads on their sites<\/strong>, spam comments, and poor quality or low-unique content.<\/p>\n\n<h2 class=\"wp-block-heading\">Web browsing restrictions for AI bots<\/h2>\n\n<p class=\"wp-block-paragraph\">This is a new <strong>robots.txt<\/strong> extension that allows you to define how bots can handle content on the web:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><em>search<\/em> = indexing and displaying in search results (hyperlinks, snippets)<\/li>\n\n\n\n<li><em>ai-input<\/em> = using content as input to AI models (e.g. for generating responses, grounding, etc.).<\/li>\n\n\n\n<li><em>ai-train<\/em> = using content to train or tune AI models<\/li>\n<\/ul>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-6.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-6.png\" width=\"742\" height=\"229\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">This gives site owners<strong> more control over how their content can be used<\/strong> - not just whether it can be crawled\/indexed, but how it can be used for AI purposes. However, this <strong>does not apply to Google AIO<\/strong>, as the answers in AIO are based on Google's index. <\/p>\n\n<p class=\"wp-block-paragraph\">The use of these bans has not been tested in any way. If you as a webmaster have ambitions to get quotes from AI responses, you need to be cautious. <\/p>\n\n<h2 class=\"wp-block-heading\">&amp;num=100 measurement implications<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Google has limited the scope of scraping SERP data.  <\/strong>Analytical tools such as Marketing Miner, Ahrefs, etc. can now detect inconsistencies in the data.   <\/p>\n\n<p class=\"wp-block-paragraph\">For example, Marketing Miner now  <strong>returns position information up to the 2nd page at most <\/strong>. Collabim is technologically more advanced, as it shows the rankings back to page three. <\/p>\n\n<h2 class=\"wp-block-heading\">Store rating: new widget from Google<\/h2>\n\n<p class=\"wp-block-paragraph\">Similar to the heureka badge, you can add <strong>Google reviews<\/strong> to your website.<\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-2.png\" width=\"728\" height=\"1091\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">The widget can help with purchasing decisions. According to Google, the widget has helped<strong> increase sales by an average of 8%<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\">Google will have to share data<\/h2>\n\n<p class=\"wp-block-paragraph\">As a result of the antitrust case with the US Department of Justice <strong>, Google will not be broken up<\/strong> but <strong>will have to share some of its search data with competitors.<\/strong> <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/seo-novinky-zari-8.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t<img src=\"https:\/\/keypers.io\/wp-content\/uploads\/seo-novinky-zari-8.png\" width=\"801\" height=\"687\" alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">The main corrective measures include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Make part of the search index <\/strong>and <strong>user interaction data<\/strong> available to qualified competitors (advertising data will not be shared). <\/li>\n\n\n\n<li><strong>Offer search and text PPC advertising services to competitors<\/strong> so they can deliver quality results and gradually develop their own technology.<\/li>\n\n\n\n<li><strong>Prohibition of exclusive agreements<\/strong> for the use of Google Search only.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Google, on the other hand, can keep its core products - <strong>Chrome, Android and advertising services<\/strong>. At the same time, the court did not limit the company's ability to pay partners to pre-install <strong>Google Search<\/strong> or <strong>Chrome<\/strong>, which the ruling said could harm partners and consumers. <\/p>\n\n<p class=\"wp-block-paragraph\">The decision <strong>is not yet final<\/strong>, pending an appeal and further legal action.<\/p>\n\n<h2 class=\"wp-block-heading\">Sources<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.seorestart.cz\/\">https:\/\/www.seorestart.cz\/<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-pulse\">https:\/\/openai.com\/index\/introducing-chatgpt-pulse<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cloudflare.com\/content-signals-policy\">https:\/\/blog.cloudflare.com\/content-signals-policy<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/search\/search-live-tips\">https:\/\/blog.google\/products\/search\/search-live-tips<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-ai-mode-travel-planning-updates-40150.html\">https:\/\/www.seroundtable.com\/google-ai-mode-travel-planning-updates-40150.html<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/blog.google\/products\/chrome\/new-ai-features-for-chrome\">https:\/\/blog.google\/products\/chrome\/new-ai-features-for-chrome<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/google-modifies-search-results-parameter-affecting-seo-tools\/556080\">https:\/\/www.searchenginejournal.com\/google-modifies-search-results-parameter-affecting-seo-tools\/556080<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/09\/store-widget\">https:\/\/developers.google.com\/search\/blog\/2025\/09\/store-widget<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/how-people-are-using-chatgpt\/?ck_subscriber_id=2744952813&amp;utm_source=convertkit&amp;utm_medium=email&amp;utm_campaign=%F0%9F%99%8C%20The%20Latest%20SEO%20News%20Are%20Here%20%5BSEOFOMO,%20September%2021,%202025%5D%20-%2019064158\">https:\/\/openai.com\/index\/how-people-are-using-chatgpt<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.seroundtable.com\/google-monopoly-ruling-remedy-40041.html\">https:\/\/www.seroundtable.com\/google-monopoly-ruling-remedy-40041.html<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO restart This year\u2019s SEO Restart revolved around the whirlwind of AI vs. SEO. Will SEO survive the dynamically changing search results? Can it adapt to the shifting search habits of users who no longer rely solely on browsers?And isn\u2019t SEO, perhaps, already dead? In a similar spirit, the opening of SEO Restart by Michael [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[25,1],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-novinky","category-seo"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What happened in the world of search in September 2025? \ud83d\udcbb News from the world of SEO in one place.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jsme Keypers\"\/>\n\t<meta name=\"google-site-verification\" content=\"6FT1oxYFaWwRgVdupZ10HXBoM2OLHJKQuxXIOhRIZnw\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/keypers.io\/en\/blog\/seo-news-september-2025\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Keypers\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SEO news: September 2025 | Keypers\" \/>\n\t\t<meta property=\"og:description\" content=\"What happened in the world of search in September 2025? 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