{"id":1317,"date":"2025-11-19T08:51:40","date_gmt":"2025-11-19T07:51:40","guid":{"rendered":"https:\/\/keypers.io\/blog\/google-ai-mode-in-the-czech-republic-a-new-chapter-in-search\/"},"modified":"2025-11-19T13:53:34","modified_gmt":"2025-11-19T12:53:34","slug":"google-ai-mode-in-the-czech-republic-a-new-chapter-in-search","status":"publish","type":"post","link":"https:\/\/keypers.io\/en\/blog\/google-ai-mode-in-the-czech-republic-a-new-chapter-in-search\/","title":{"rendered":"Google AI Mode in the Czech Republic: a new chapter in search"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For <strong>website owners and SEO specialists alike<\/strong>, AI mode means a shift in focus to <strong>becoming an AI citation source<\/strong>. Unlike AI Overviews, which are available directly in the SERPs, the user must (at least for now) actively switch to AI Mode. That makes right now the ideal moment to<strong> test, gather data, and look for new opportunities <\/strong>to strengthen your site\u2019s visibility.  <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-4.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-4.png\" width=\"1999\" height=\"1359\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t\t\t<\/figure>\n\n<h2 class=\"wp-block-heading\">What is AI mode?<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>AI Mode<\/strong> is a new search mode from Google that uses the <strong>Gemini 2.5 generative model<\/strong> to create natural, contextual answers directly in the search engine. Unlike a traditional SERP, it does not return a list of links, but <strong>generates a<\/strong> <strong>contextual summary<\/strong> with citations of relevant sources. <\/p>\n\n<p class=\"wp-block-paragraph\">AI Mode offers an <strong>end-to-end AI search experience<\/strong>, similar to tools like ChatGPT - the user asks, the AI answers, explains and allows follow-up questions.<\/p>\n\n<h3 class=\"wp-block-heading\">Launch in the Czech Republic<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Rollout:<\/strong> AI Mode has started to become available to Czech users  <strong>from 7 October 2025 <\/strong>, the following week it was extended to all accounts (14 October 2025).<\/li>\n\n\n\n<li><strong>Availability:<\/strong> In the Czech Republic, the mode is available as a <strong>separate tab<\/strong> directly in the search interface or in the search field of the Google app (Android\/iOS).<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How AI Mode works<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Google AI Mode<\/strong>, running on Gemini 2.5,<strong> <\/strong>It generates answers based on its understanding of text, voice, and images. Using a technique called<strong> Query Fan-Out<\/strong>, it breaks a user\u2019s question into dozens of sub-questions, searches for answers to each one individually, and then assembles them into a coherent response. The final answer can draw from <strong>up to 100 sources<\/strong>, selected according to trust signals such as E-E-A-T.  <\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s take a closer look at each of these components:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/search.google\/ways-to-search\/ai-mode\/\">Gemini 2.5 Model<\/a><\/strong> \u2013 Google\u2019s latest multimodal model trained specifically for search. And what does \u201cmultimodal\u201d actually mean? Simply that users can ask their questions through text, voice, or even a photo.  <\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.semrush.com\/blog\/query-fan-out\/\" title=\"\">Query Fan-Out<\/a> <\/strong>- Query Fan-Out is a technique by which AI <strong>decomposes a user query into dozens of smaller subqueries<\/strong>. It looks for the best answer to each of them individually and then<strong> pieces them back together<\/strong>. The result is a more comprehensive and accurate answer created from a variety of quality sources across the internet.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s crucial to create content that is both <strong>thematically connected and deeply developed <\/strong>(for example through <a href=\"https:\/\/keypers.io\/en\/blog\/do-you-want-to-be-seen-in-the-ai-results-go-for-a-content-hub\/\"><strong>content hubs<\/strong><\/a> that strengthen your site\u2019s authority in the eyes of both AI systems and search engines).<\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-3.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-3.png\" width=\"1600\" height=\"1373\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/www.semrush.com\/blog\/query-fan-out\/<\/figcaption>\n\t\t\t<\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Sources and citations<\/strong> - AI Mode processes and synthesizes data from up to 100 pages, and selects sources based on E-E-A-T signals.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">The difference between AI Overviews (AIO) and AI Mode<\/h3>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Functions<\/strong><\/td><td><strong>AI Overviews (AIO)<\/strong><\/td><td><strong>AI Mode<\/strong><\/td><\/tr><tr><td><strong>Concept<\/strong><\/td><td>Additional AI-generated report over classic results<\/td><td>Separate, AI-driven conversational search mode<\/td><\/tr><tr><td><strong>Location<\/strong><\/td><td>Directly in the search results (SERP)<\/td><td>On a separate tab or as part of the search mode switcher<\/td><\/tr><tr><td><strong>Interaction<\/strong><\/td><td>One-time response with no follow-up<\/td><td>Fluent conversation with AI, follow-up questions and multimodal inputs (text, voice, image)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Experiences from abroad: what we already know<\/h2>\n\n<h3 class=\"wp-block-heading\">What the studies and data say:<\/h3>\n\n<h3 class=\"wp-block-heading\">1) Impact on clicks and traffic<\/h3>\n\n<p class=\"wp-block-paragraph\">Only <strong>4.5% of sessions in Google AI Mode<\/strong> end with a click through to an external site, compared to <strong>24%<\/strong> in traditional Google search <em>(<\/em><a href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\"><em>iPullRank, 2025<\/em><\/a><em>).<\/em><\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-6.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-6.png\" width=\"700\" height=\"596\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/ipullrank.com\/referral-patterns-ai-mode<\/figcaption>\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>AI Mode <\/strong>leads <strong>to a 47% drop in CTR for news sites<\/strong> and a <strong>38% drop for commercial and informational queries <\/strong><a href=\"https:\/\/neuron.expert\/news\/googles-ai-mode-implications-for-seo-and-news-traffic\/14591\/en\/\">(Neuron Expert, 2025<\/a>).<\/p>\n\n<p class=\"wp-block-paragraph\">In the past, the website was also visited by users looking for brief information. Today, the AI provides it directly in the search results. This means that the web is mainly accessed by those who are <strong>genuinely interested in a product or service.<\/strong> <strong>Traffic may be declining, but its quality is increasing<\/strong>. According to <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">Semrush (2025),<\/a> a visitor from an AI search is up <strong>to 4.4 times more valuable<\/strong> than a regular organic user because they come with clearer intent and a higher likelihood of conversion.   <\/p>\n\n<h3 class=\"wp-block-heading\">2) Utilization and Growth AI Mode<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>53% of users have tried AI Mode once and never returned.<\/strong> Approximately <strong>20%<\/strong> return for a second session, but after that, interest fades quickly. Only <strong>around 9% of<\/strong> users remain active <strong>for 5 days or more <\/strong><a href=\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\">(iPullrank, 2025<\/a>). <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-1.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-1.png\" width=\"802\" height=\"709\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/ipullrank.com\/ai-mode-report-july-2025<\/figcaption>\n\t\t\t<\/figure>\n\n<p class=\"wp-block-paragraph\">When launched in the US (May 2025), less than <strong>2% of all search sessions <\/strong> used AI Mode (<a href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\"><em>SEO.com, 2025<\/em><\/a>), but by the third quarter (Q3) the <strong>number of queries doubled<\/strong> and AI Mode reached more than <strong>75 million daily active users<\/strong> <em>(<\/em><a href=\"https:\/\/www.searchenginejournal.com\/google-q3-report-ai-mode-ai-overviews-lift-total-search-usage\/559597\/\"><em>Search Engine Journal, 2025<\/em><\/a><em>).<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">According to a study <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">by Semrush (2025)<\/a>, AI search may surpass traditional organic traffic by 2028. However, the development will vary depending on the type of queries. <strong>AI will be fastest for informational queries<\/strong>, while <strong>transactional queries will develop more slowly.<\/strong> <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-5.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-5.png\" width=\"1600\" height=\"1128\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/<\/figcaption>\n\t\t\t<\/figure>\n\n<h3 class=\"wp-block-heading\">3) How AI Mode works with sources<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>92% of responses in AI mode<\/strong> contained a <strong>sidebar with links<\/strong> that on average linked to <strong>7 unique domains<\/strong>. The overlap with the Google Top 10 was 51% for domains and 32% for URLs <em>(<\/em><a href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\"><em>Semrush, 2025<\/em><\/a><em>).<\/em> <\/p>\n\n<p class=\"wp-block-paragraph\">There is a strong <strong>correlation with classic SEO<\/strong>. Sites that rank in the top 10 on Google have a <strong>much higher chance of being cited<\/strong> in AI answers, including AI mode <em>(<\/em><a href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\"><em>Semrush 2025<\/em><\/a><em>).<\/em> <\/p>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-8.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-8.png\" width=\"1031\" height=\"945\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/<\/figcaption>\n\t\t\t<\/figure>\n\t\t\t\t<figure class=\"component-article-image not-prose !my-8 lg:!my-16\">\n\t\t\t\t\t\t\t\t\t\t<picture class=\"inline\">\n\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/keypers.io\/wp-content\/cache\/image\/1024x0-default\/google-ai-mode-v-cesku-2.avif\" type=\"image\/avif\" width=\"1024\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/keypers.io\/wp-content\/uploads\/google-ai-mode-v-cesku-2.png\" width=\"1600\" height=\"1497\" alt=\"\" loading=\"lazy\" class=\"max-w-full max-h-[500px] w-auto h-auto mx-auto rounded-2xl\">\n\t\t\t\t<\/picture>\n\n\t<figcaption class=\"mt-2 text-sm text-center italic\">Source : https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/<\/figcaption>\n\t\t\t<\/figure>\n\n<h3 class=\"wp-block-heading\">4) First data from the Czech Republic<\/h3>\n\n<p class=\"wp-block-paragraph\">The top 10 most cited domains in AI Mode in the Czech Republic include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/google.com\">google.com<\/a> (2.99%)<\/li>\n\n\n\n<li><a href=\"http:\/\/zbozi.cz\">zbozi.cz (<\/a> 1,85 %)<\/li>\n\n\n\n<li><a href=\"http:\/\/youtube.com\">youtube.com<\/a> (1.68%)<\/li>\n\n\n\n<li><a href=\"http:\/\/alza.cz\">alza.cz<\/a> (1.33%)<\/li>\n\n\n\n<li><a href=\"http:\/\/heureka.cz\">heureka.cz<\/a> (1,02 %)<\/li>\n\n\n\n<li><a href=\"http:\/\/vodafone.cz\">vodafone.cz<\/a> (0.89%)<\/li>\n\n\n\n<li><a href=\"http:\/\/facebook.com\">facebook.com<\/a> (0.69%)<\/li>\n\n\n\n<li><a href=\"http:\/\/cs.wikipedia.org\">en.wikipedia.org<\/a> (0.62 %)<\/li>\n\n\n\n<li><a href=\"http:\/\/en.wikipedia.org\">en.wikipedia.org<\/a> (0.41 %)<\/li>\n\n\n\n<li><a href=\"http:\/\/dek.cz\">dek.cz<\/a> (0,36 %)<a href=\"https:\/\/speakerdeck.com\/pavelungr\/webtop100-2025-ai-a-ai-overviews-ai-mode-od-pochopeni-dramaticke-zmeny-ve-vyhledavani-k-optimalizaci?slide=35\">(Pavel Ungr\/Marketing Miner, 2025<\/a>)<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Impact on SEO, traffic and conversions<\/h2>\n\n<p class=\"wp-block-paragraph\">AI Mode changes the way users access information. <strong>But it doesn't mean that sites \"disappear\"<\/strong> - only the logic of visibility changes. To be visible, you have to become a <strong>trusted source that AI cites<\/strong>. And you need to prepare for that early on.  <\/p>\n\n<h3 class=\"wp-block-heading\">Zero-Click Reality<\/h3>\n\n<p class=\"wp-block-paragraph\">For general informational queries, some users settle for an answer directly from the AI, which naturally leads to lower click-through rates (CTR).<\/p>\n\n<h3 class=\"wp-block-heading\">Other success metrics<\/h3>\n\n<p class=\"wp-block-paragraph\">With the arrival of AI, it\u2019s no longer enough to monitor just traffic and rankings. <strong>Other performance signals<\/strong> are becoming increasingly important as well: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Visibility: <\/strong>The key question is whether AI includes your content in its answers.<\/li>\n\n\n\n<li><strong>Brand Awareness:<\/strong> Focus on building a positive brand reputation.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>TIP: <\/strong>Google Search Console still doesn\u2019t allow you to view AI Mode (or AI Overviews) data separately. From the tools currently available, <strong><a href=\"https:\/\/www.marketingminer.com\/cs\">Marketing Miner<\/a><\/strong> can help with tracking. And if you\u2019re not sure how to set it up, we\u2019ll be happy to help.  <\/p>\n\n<h3 class=\"wp-block-heading\">What is changing<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Decrease in CTR for informational queries:<\/strong> The AI Mode answers most questions directly in the SERP, which reduces the number of clicks to the site.<\/li>\n\n\n\n<li><strong>New metrics for success:<\/strong> SEO performance can no longer be measured by clicks or sales alone. It will be important to track <strong>AI visibility<\/strong> (citations and presence in AI responses) and <strong>brand reputation.<\/strong> <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">What remains<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>High-value content remains at the core of success:<\/strong> AI prioritizes websites that demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).<\/li>\n\n\n\n<li><strong>SEO isn\u2019t disappearing, it\u2019s just evolving. <\/strong>Rankings in the search results are still essential, but it\u2019s becoming equally important whether your website is cited by AI as a relevant source. According to a 2025 Semrush study, AI Mode <strong>answers overlapped with the Google Top 10 in 51% of domains and 32% of URLs<\/strong>. This confirms that <strong>websites performing well in organic search <\/strong>have a significantly <strong>higher chance of appearing in AI Mode as well.<\/strong> <\/li>\n\n\n\n<li><strong>Consistent brands win. <\/strong>Those that build authority over time, publish high-quality content, and cover their topics comprehensively will be more visible than ever in the era of AI.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to adapt your SEO strategy for AI Mode<\/h2>\n\n<h3 class=\"wp-block-heading\">1) Moving from keywords to topic<\/h3>\n\n<p class=\"wp-block-paragraph\">AI Mode uses the <strong>Query Fan-Out technique<\/strong> in query processing <strong>.<\/strong> It breaks a single user query into dozens to hundreds of smaller subqueries.  <\/p>\n\n<p class=\"wp-block-paragraph\">So the keywords remain important, but they are only a <strong>starting point<\/strong> for <strong>covering the whole topic in a broader context<\/strong>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Users submit <strong>queries that are 2-3 times longer.<\/strong><\/li>\n\n\n\n<li>The goal is not keyword density, but <strong>topic complexity<\/strong>. Build <strong>content hubs<\/strong> that cover the topic from different angles. <\/li>\n\n\n\n<li><strong>Use the KWA as a guide<\/strong> to the basic structure of the content.<\/li>\n\n\n\n<li><strong>Sources of inspiration<\/strong> \u2013 use data from AI tools, customer support, Google FAQs, autocomplete suggestions, or your own research.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2) E-E-A-T<\/h3>\n\n<p class=\"wp-block-paragraph\">In the era of <strong>AI search<\/strong> (as in the traditional SERP), <strong>credibility becomes a major factor in visibility<\/strong>. Search engines evaluate whether a site meets the principles of <a href=\"https:\/\/keypers.io\/en\/blog\/seo-in-2025-why-e-e-a-t-is-the-key-to-visibility-more-than-ever-before\/\">E-E-A-T:<\/a> <strong>Experience, Expertise, Authority, Trustworthiness<\/strong>. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Strong brand = authority.<\/strong> Build your expertise systematically - publish <strong>expert content, case studies, proprietary data and statistics<\/strong>, engage in industry debate and nurture your <strong>brand reputation<\/strong> (reviews, mentions, PR).<\/li>\n\n\n\n<li><strong>Brand mentions and quality links.<\/strong> Organic <strong>brand mentions<\/strong> in industry media and <strong>relevant links<\/strong> from quality sources strengthen your <strong>authority.<\/strong><\/li>\n\n\n\n<li><strong>Author's medallions.<\/strong> Cite <strong>real authors<\/strong>, their <strong>professional experience, qualifications and references.<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3) Content that works in AI Mode<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>AI Mode<\/strong> likes content that is <strong>practical, structured and relevant <\/strong><a href=\"https:\/\/keypers.io\/en\/blog\/search-intent-why-is-user-intent-key-to-seo\/\"><strong>to the user's actual intent (search intent)<\/strong><\/a>. It\u2019s not \u201cSEO fluff\u201d that wins, but <strong>clear, expert answers<\/strong> that AI can easily understand and cite.<br\/> <br\/> <br\/> <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>FAQs, summaries and bullet\/number lists, tables, charts<\/strong> - short, clear formats ideal for informational queries that are easily interpreted by AI.<\/li>\n\n\n\n<li><strong>How-to guides <\/strong>\u2013 step-by-step instructions with clear numbering.<\/li>\n\n\n\n<li><strong>Product comparisons<\/strong> \u2013 especially effective for commercial queries.<\/li>\n\n\n\n<li><strong>Expert and unique content<\/strong> - topics with original data and experience.<\/li>\n\n\n\n<li><strong>Long-tail expressions <\/strong>- increase the chance of hitting a specific subquery generated by Query Fan-Out.<\/li>\n\n\n\n<li><strong>Structure and formatting <\/strong>\u2013 break your content into clear sections and use H2\/H3 headings phrased as questions. Each section should answer a specific query and be understandable on its own. Include short summaries as well. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">4) Technical SEO<\/h3>\n\n<p class=\"wp-block-paragraph\">The technical condition of a website is just as important <strong>for AI Mode<\/strong> <strong>as it is for traditional SEO<\/strong>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Content accessibility:<\/strong> Make sure your site can be crawled by both Googlebot (traditional search) and <strong>Google-Extended<\/strong>, which which processes content for AI Mode.<\/li>\n\n\n\n<li>Help AI understand your content with <strong>structured data<\/strong>.<\/li>\n\n\n\n<li>Check the<strong> site speed<\/strong> (Core Web Vitals), for example with <a href=\"https:\/\/pagespeed.web.dev\/\">PageSpeed Insights<\/a>. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Summary: What to take away from AI Mode<\/h2>\n\n<p class=\"wp-block-paragraph\">Google AI Mode has opened a new chapter of search in the Czech Republic. Answers instead of links, context instead of keywords. It's no longer just about being first in the SERPs, but becoming a <strong>resource that AI draws from<\/strong>. <strong>Content with clear structure, demonstrable E-E-A-T and comprehensive topic coverage<\/strong> leads to success.   <\/p>\n\n<h2 class=\"wp-block-heading\">Sources:<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Google.  <em>AI Mode - a new way to search, whatever's on your mind.<\/em>  Google Search. Available from:<a href=\"https:\/\/search.google\/ways-to-search\/ai-mode\/?utm_source=chatgpt.com\"> https:\/\/search.google\/ways-to-search\/ai-mode\/ Home<\/a> <\/li>\n\n\n\n<li>iPullRank.  <em>Referral Patterns in Google AI Mode: Understanding the Early Data.<\/em>  iPullRank. 07. 03. 2025. Available from:<a href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode?utm_source=chatgpt.com\"> https:\/\/ipullrank.com\/referral-patterns-ai-mode iPullRank<\/a><\/li>\n\n\n\n<li>Neuron Expert. (October 8, 2025). <em>Impact of Google's AI Mode on News Publishing and Click-Through Rates<\/em>. Neuron Expert. Retrieved from<a href=\"https:\/\/neuron.expert\/news\/googles-ai-mode-implications-for-seo-and-news-traffic\/14591\/en\/?utm_source=chatgpt.com\"> https:\/\/neuron.expert\/news\/googles-ai-mode-implications-for-seo-and-news-traffic\/14591\/en\/<\/a>   <\/li>\n\n\n\n<li>SEO.com.  <em>Google AI Mode: What You Need to Know.<\/em>  SEO.com. Available from: <a href=\"https:\/\/www.seo.com\/ai\/google-ai-mode\/?utm_source=chatgpt.com\"> <\/a><a href=\"https:\/\/www.seo.com\/ai\/google-ai-mode\/\">https:\/\/www.seo.com\/ai\/google-ai-mode\/<\/a><\/li>\n\n\n\n<li>Search Engine Land.  <em>How AI Mode and AI Overviews work based on patents.<\/em>  Search Engine Land. Available from:<a href=\"https:\/\/searchengineland.com\/guides\/google-ai-mode\"> https:\/\/searchengineland.com\/guides\/google-ai-mode<\/a> <a href=\"https:\/\/searchengineland.com\/how-ai-mode-ai-overviews-work-patents-456346?utm_source=chatgpt.com\"> <\/a><a href=\"http:\/\/searchengineland.com\">searchengineland.com<\/a><\/li>\n\n\n\n<li>Semrush.  <em>AI Search SEO Traffic Study.<\/em>  Semrush Blog. Available from: <a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/?utm_source=chatgpt.com\"> <\/a><a href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/\">https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/<\/a><\/li>\n\n\n\n<li>Semrush.  <em>AI Mode Comparison Study.<\/em>  Semrush Blog. Available from: <a href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/?utm_source=chatgpt.com\"> <\/a><a href=\"https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/\">https:\/\/www.semrush.com\/blog\/ai-mode-comparison-study\/<\/a><\/li>\n\n\n\n<li>SAY Agency. <em>Google AI Overview is Here: SEO Evolves - Which KPIs Should You Track<\/em>. SAY Agency. Available from:<a href=\"https:\/\/sayagency.com\/en\/google-ai-overview-is-here-seo-evolves-which-kpis-should-you-track\/?utm_source=chatgpt.com\"> https:\/\/sayagency.com\/en\/google-ai-overview-is-here-seo-evolves-which-kpis-should-you-track\/<\/a>  <\/li>\n\n\n\n<li>Search Engine Journal.  <em>Google's AI Mode: What We Know &amp; What Experts Think.<\/em>  SEJ. Available from:<a href=\"https:\/\/www.searchenginejournal.com\/googles-ai-mode-what-we-know-what-experts-think\/555482\/\"> https:\/\/www.searchenginejournal.com\/googles-ai-mode-what-we-know-what-experts-think\/555482\/<\/a> <\/li>\n\n\n\n<li>Ungr, Pavel. (November 13, 2025). <em>WebTop100 2025: AI and AI Overviews, AI mode: From understanding the dramatic change in search to optimization<\/em>. Speaker Deck. Retrieved from<a href=\"https:\/\/speakerdeck.com\/pavelungr\/webtop100-2025-ai-a-ai-overviews-ai-mode-od-pochopeni-dramaticke-zmeny-ve-vyhledavani-k-optimalizaci?utm_source=chatgpt.com\"> https:\/\/speakerdeck.com\/pavelungr\/webtop100-2025-ai-a-ai-overviews-ai-mode-od-pochopeni-dramaticke-zmeny-ve-vyhledavani-k-optimalizaci<\/a><a href=\"https:\/\/speakerdeck.com\/pavelungr\/webtop100-2025-ai-a-ai-overviews-ai-mode-od-pochopeni-dramaticke-zmeny-ve-vyhledavani-k-optimalizaci\"> speakerdeck.com<\/a>   <\/li>\n\n\n\n<li>Xponent21.  <em>Google's AI Mode Just Changed Everything - Here's What Businesses Need to Know.<\/em>  Xponent21. Available from:<a href=\"https:\/\/xponent21.com\/insights\/googles-ai-mode-just-changed-everything-heres-what-businesses-need-to-know\/\"> https:\/\/xponent21.com\/insights\/googles-ai-mode-just-changed-everything-heres-what-businesses-need-to-know\/<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For website owners and SEO specialists alike, AI mode means a shift in focus to becoming an AI citation source. Unlike AI Overviews, which are available directly in the SERPs, the user must (at least for now) actively switch to AI Mode. That makes right now the ideal moment to test, gather data, and look [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_acf":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1317","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google has launched AI Mode in the Czech Republic. 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