![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85535-1-1024x573.png\")
- \n
- Google below 75%: <\/strong>In the US, Google's share of desktop search dropped to 73.7% for the first time.<\/li>\n\n\n\n
- Amazon and YouTube more powerful than ChatGPT:<\/strong> Even though AI is being talked about everywhere, people are increasingly looking for products directly on Amazon and tutorials on YouTube. ChatGPT accounts for \"only\" about 3% of queries. <\/li>\n\n\n\n
- Social networks as search engines: <\/strong>no longer just for fun, Instagram and TikTok are the primary place to find information for 5.5% of users.<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v85833-1-1024x578.png\")
Source : https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/<\/a><\/figcaption><\/figure>\n\t\t\t\t \n\t\t\t\t\t\t\t
\n\t\tSEO is no longer just \u201cSearch Engine Optimization\u201d but \u201cSearch Everywhere Optimization\u201d. If you\u2019re not visible where your customer is spending time (like on Reddit or Amazon), you\u2019re losing. <\/p>\n\n\t<\/div>\n\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t ![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/martin-hill.jpg\")
\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\tMartin Hill, Head of SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\nGoogle AI Mode: A closed ecosystem that won't let you go<\/h2>\n\n
The study by SE Ranking<\/strong> confirms the trend we feared. Google is increasingly citing itself as part of its AI Mode. <\/p>\n\n
- \n
- Google.com as the top source: it <\/strong>accounts for 17.4% of all citations, more than the next six largest domains combined (YouTube, Facebook, Reddit, Amazon...).<\/li>\n\n\n\n
- Entrenchment in the ecosystem:<\/strong> Instead of sending you to your website, AI Mode will often refer you to another Google search result or to Google Business Profile.<\/li>\n\n\n\n
- A 300% increase: <\/strong>a year ago, Google cited itself 5.7% of the time; today it's triple that.<\/li>\n<\/ul>\n\n
For SEO consultants this means one thing, visibility is more than a click through<\/strong>. If AI mentions you, you're building a brand even if the user doesn't come to the site. <\/p>\n\n
Economics and hardware: Why is Google winning the AI race?<\/h2>\n\n
While Google was talking about \"code red\" in 2023, March 2026 shows that the tables have turned. Analysis from Sistrix<\/strong> provides hard data on why Google is starting to crush its competitors (including OpenAI) technologically and economically. <\/p>\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91736.png\")
Source : https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/figcaption><\/figure>\n\n - \n
- Custom chips (TPU): <\/strong>Google doesn't use expensive Nvidia chips like others. It has its own hardware (TPU) which is more efficient and cheaper. As a result, Google has 3x to 5x lower cost in AI computing than OpenAI. <\/li>\n\n\n\n
- Gemini is growing, ChatGPT is stagnating:<\/strong> while ChatGPT has stabilized at about 6 billion visits per month, Gemini (integrated directly into Android and search) has tripled its traffic in the second half of 2025.<\/li>\n\n\n\n
- The end of free data for others: <\/strong>while OpenAI has to pay publishers billions for training data, Google takes it as a \"tax\" for submitting sites to search.<\/li>\n<\/ul>\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v91840.png\")
Source : https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/figcaption><\/figure>\n\t\t\t\t \n\t\t\t\t\t\t\t
\n\t\tGoogle isn\u2019t forcing AI on users as a new application, but simply \u201cbundling\u201d it with search, which billions of people already use. For us, this means that optimizing for Gemini is a necessity to survive in the organic world. <\/span><\/p>\n\n\t<\/div>\n\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t ![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/martina-radil-jezkova.jpg\")
\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\tMartina Radil Je\u017ekov\u00e1, SEO Specialist\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\nImpact on click-through rates (CTR) in Europe<\/h3>\n\n
Sistrix<\/strong> has also published alarming figures for the German (and by extension Czech) market. The integration of AI Overviews<\/strong> into search results is dramatically changing user behaviour: <\/p>\n\n
- \n
- The first position loses its breath:<\/strong> while normally about 27% of people click on the 1st position, if the AI Overview is above it, the CTR drops to only 11%<\/strong>. <\/li>\n\n\n\n
- Losing 60% of clicks:<\/strong> this is the reality for sites that previously basked in the limelight of the top position but failed to make it into the AI aggregate.<\/li>\n<\/ul>\n\n
This data confirms that the March arrival of \"Agentic Commerce\" and \"Search Live\" is not a coincidence, but a logical step for Google to leverage its hardware and data dominance.<\/p>\n\n
ChatGPT as Google Shopping in disguise?<\/h2>\n\n
An interesting revelation was made by Search Engine<\/strong> Land. If you come across a product carousel in ChatGPT, there is an 83% chance that the data came from Google Shopping. <\/p>\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92156.png\")
Source : https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723<\/a><\/figcaption><\/figure>\n\n - \n
- Dependence on Google data: <\/strong>openAI uses \"shopping query fan-outs\" to pull the most relevant products from Google. <\/li>\n\n\n\n
- The position in Google is decisive:<\/strong> If you are not in the top 20 in Google Shopping, you are highly unlikely to appear in the ChatGPT carousel.<\/li>\n<\/ul>\n\n
Google Search Live: live search<\/h2>\n\n
One of the biggest announcements of March is the global expansion of Search Live<\/strong>. With this, Google is finally breaking down the barrier between \"typing a query\" and \"seeing the world\". <\/p>\n\n
- \n
- Multi-modal search without boundaries <\/strong>Search Live allows users to point their phone's camera at any object or scene and have a real-time voice dialogue with the search engine. No need to take pictures and record - Google \"sees\" and \"answers\" live. <\/li>\n\n\n\n
- AI agent in your pocket: the<\/strong> feature uses advanced Gemini models that can identify not only products (e.g., \"Where do I buy these shoes?\") but also complex situations (e.g., \"How do I fix this burst pipe?\") in the field.<\/li>\n<\/ul>\n\n
Connecting with local services: <\/strong>this means a new opportunity for companies. If a user points a camera at your storefront, Search Live will instantly show them the current offer, a review or a booking option via Google Business Profile. <\/p>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\tSearch Live takes SEO into the realm of visual and voice assistance. If your local profiles and product feeds aren\u2019t 100% up to date, you simply won\u2019t show up in this \u201clive\u201d search. <\/span><\/p>\n\n\t<\/div>\n\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t \n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\tMartin Hill, Head of SEO\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/blockquote>\n\nThe era of \"Agentic Commerce\": shopping without clicks<\/h2>\n\n
The end of the month belonged to the future of e-commerce. Shopify<\/strong> and Google<\/strong> launched the concept of Agentic Commerce<\/strong>.<\/p>\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/uploads\/snimek-obrazovky-2026-05-05-v92410.png\")
Source : https:\/\/www.shopify.com\/news\/agentic-commerce-momentum<\/a><\/figcaption><\/figure>\n\n Buying directly in chat: <\/strong>thanks to Shopify's integration into ChatGPT, hundreds of millions of users can now buy products directly in conversation. The agent handles selection, comparison and checkout. <\/p>\n\n
Search Live: <\/strong>Google has launched Search Live globally. Using your voice and camera, you can have a dialogue with the search engine about the things you see in front of you, and the AI will tell you where to buy them right away. <\/p>\n\n
Google Search Console: New toys for analysts<\/h2>\n\n
March also pleased those who like to dig into data. Google Search Console (GSC) <\/strong>finally introduced a native filter for brand queries<\/strong>.<\/p>\n\n
- \n
- Brand vs. Non-brand: <\/strong>With one click, you now separate people who searched for you specifically from those who discovered you through generic keywords.<\/li>\n\n\n\n
- Better performance measurement: <\/strong>No more complicated regular expressions. GSC now automatically (via AI) detects variations and typos in your brand. <\/li>\n<\/ul>\n\n
AI Headline Rewrites: when Google writes for you<\/h2>\n\n
One of the most controversial news of the month. Google confirmed AI<\/strong> testing of rewriting headlines<\/strong> directly in organic results. <\/p>\n\n
- \n
- Loss of control: <\/strong>Google can ignore your carefully crafted headline and generate its own, which it thinks better matches the user's query.<\/li>\n\n\n\n
- Change of tone: <\/strong>Tests have shown that AI sometimes shortens headlines so radically that the original tone of the brand or joke is lost.<\/li>\n<\/ul>\n\n
How to measure success in the AI era? (New KPI) <\/h2>\n\n
Finally, a practical tip. If you are still measuring only cranks<\/strong> and positions<\/strong>, you are only seeing half the truth. The Peec.ai <\/strong>website and experts like Aleyda Solis<\/strong> recommend tracking these metrics: <\/p>\n\n
- \n
- Visibility Percentage: <\/strong>How many % of the time on relevant queries does the AI mention your brand at all?<\/li>\n\n\n\n
- Brand Sentiment:<\/strong> how does AI talk about you? Does it recommend you as a leader or as a cheap substitute? <\/li>\n\n\n\n
- LLM Visibility:<\/strong> tracking in tools like Perplexity, Gemini or ChatGPT is becoming the new \"Rank Tracking\".<\/li>\n<\/ol>\n\n
March showed us that SEO is no longer about fighting for the top spot, but about fighting to be part of the conversation that AI is having with your customer.<\/p>\n\n
Sources used<\/h2>\n\n
\u2192 https:\/\/sparktoro.com\/blog\/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity\/<\/a><\/p>\n\n
\u2192 https:\/\/www.similarweb.com\/corp\/2026-genai-brand-visibility-index\/<\/a><\/p>\n\n
\u2192 https:\/\/seranking.com\/blog\/google-links-in-ai-mode-answers\/<\/a><\/p>\n\n
\u2192 https:\/\/searchengineland.com\/new-finding-chatgpt-sources-83-of-its-carousel-products-from-google-shopping-via-shopping-query-fan-outs-470723<\/a>
\u2192 https:\/\/peec.ai\/blog\/how-to-measure-ai-search-visibility-and-revenue-the-kpis-that-actually-matter<\/a><\/p>\n\n
\u2192 https:\/\/searchengineland.com\/google-search-ai-headline-rewrites-test-472146<\/a><\/p>\n\n
\u2192 https:\/\/www.sistrix.com\/blog\/ai-search-how-data-shows-that-google-is-winning\/<\/a><\/p>\n\n
- Brand Sentiment:<\/strong> how does AI talk about you? Does it recommend you as a leader or as a cheap substitute? <\/li>\n\n\n\n
- Change of tone: <\/strong>Tests have shown that AI sometimes shortens headlines so radically that the original tone of the brand or joke is lost.<\/li>\n<\/ul>\n\n
- Better performance measurement: <\/strong>No more complicated regular expressions. GSC now automatically (via AI) detects variations and typos in your brand. <\/li>\n<\/ul>\n\n
- AI agent in your pocket: the<\/strong> feature uses advanced Gemini models that can identify not only products (e.g., \"Where do I buy these shoes?\") but also complex situations (e.g., \"How do I fix this burst pipe?\") in the field.<\/li>\n<\/ul>\n\n
- The position in Google is decisive:<\/strong> If you are not in the top 20 in Google Shopping, you are highly unlikely to appear in the ChatGPT carousel.<\/li>\n<\/ul>\n\n
- Losing 60% of clicks:<\/strong> this is the reality for sites that previously basked in the limelight of the top position but failed to make it into the AI aggregate.<\/li>\n<\/ul>\n\n
- Gemini is growing, ChatGPT is stagnating:<\/strong> while ChatGPT has stabilized at about 6 billion visits per month, Gemini (integrated directly into Android and search) has tripled its traffic in the second half of 2025.<\/li>\n\n\n\n
- Entrenchment in the ecosystem:<\/strong> Instead of sending you to your website, AI Mode will often refer you to another Google search result or to Google Business Profile.<\/li>\n\n\n\n
- Amazon and YouTube more powerful than ChatGPT:<\/strong> Even though AI is being talked about everywhere, people are increasingly looking for products directly on Amazon and tutorials on YouTube. ChatGPT accounts for \"only\" about 3% of queries. <\/li>\n\n\n\n
![\"\"](\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martin-hill.avif\")
\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t![\"\"](\"https:\/\/keypers.io\/wp-content\/cache\/image\/150x150-crop\/martina-radil-jezkova.avif\")
\n\t\t\t\t<\/picture>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t