Google AI Mode in the Czech Republic: a new chapter in search

19. November 2025

For website owners and SEO specialists alike, AI mode means a shift in focus to becoming an AI citation source. Unlike AI Overviews, which are available directly in the SERPs, the user must (at least for now) actively switch to AI Mode. That makes right now the ideal moment to test, gather data, and look for new opportunities to strengthen your site’s visibility.

What is AI mode?

AI Mode is a new search mode from Google that uses the Gemini 2.5 generative model to create natural, contextual answers directly in the search engine. Unlike a traditional SERP, it does not return a list of links, but generates a contextual summary with citations of relevant sources.

AI Mode offers an end-to-end AI search experience, similar to tools like ChatGPT - the user asks, the AI answers, explains and allows follow-up questions.

Launch in the Czech Republic

  • Rollout: AI Mode has started to become available to Czech users from 7 October 2025 , the following week it was extended to all accounts (14 October 2025).
  • Availability: In the Czech Republic, the mode is available as a separate tab directly in the search interface or in the search field of the Google app (Android/iOS).

How AI Mode works

Google AI Mode, running on Gemini 2.5, It generates answers based on its understanding of text, voice, and images. Using a technique called Query Fan-Out, it breaks a user’s question into dozens of sub-questions, searches for answers to each one individually, and then assembles them into a coherent response. The final answer can draw from up to 100 sources, selected according to trust signals such as E-E-A-T.

Let’s take a closer look at each of these components:

  • Gemini 2.5 Model – Google’s latest multimodal model trained specifically for search. And what does “multimodal” actually mean? Simply that users can ask their questions through text, voice, or even a photo.
  • Query Fan-Out - Query Fan-Out is a technique by which AI decomposes a user query into dozens of smaller subqueries. It looks for the best answer to each of them individually and then pieces them back together. The result is a more comprehensive and accurate answer created from a variety of quality sources across the internet.

That’s why it’s crucial to create content that is both thematically connected and deeply developed (for example through content hubs that strengthen your site’s authority in the eyes of both AI systems and search engines).

Source : https://www.semrush.com/blog/query-fan-out/
  • Sources and citations - AI Mode processes and synthesizes data from up to 100 pages, and selects sources based on E-E-A-T signals.

The difference between AI Overviews (AIO) and AI Mode

FunctionsAI Overviews (AIO)AI Mode
ConceptAdditional AI-generated report over classic resultsSeparate, AI-driven conversational search mode
LocationDirectly in the search results (SERP)On a separate tab or as part of the search mode switcher
InteractionOne-time response with no follow-upFluent conversation with AI, follow-up questions and multimodal inputs (text, voice, image)

Experiences from abroad: what we already know

What the studies and data say:

1) Impact on clicks and traffic

Only 4.5% of sessions in Google AI Mode end with a click through to an external site, compared to 24% in traditional Google search (iPullRank, 2025).

Source : https://ipullrank.com/referral-patterns-ai-mode

AI Mode leads to a 47% drop in CTR for news sites and a 38% drop for commercial and informational queries (Neuron Expert, 2025).

In the past, the website was also visited by users looking for brief information. Today, the AI provides it directly in the search results. This means that the web is mainly accessed by those who are genuinely interested in a product or service. Traffic may be declining, but its quality is increasing. According to Semrush (2025), a visitor from an AI search is up to 4.4 times more valuable than a regular organic user because they come with clearer intent and a higher likelihood of conversion.

2) Utilization and Growth AI Mode

53% of users have tried AI Mode once and never returned. Approximately 20% return for a second session, but after that, interest fades quickly. Only around 9% of users remain active for 5 days or more (iPullrank, 2025).

Source : https://ipullrank.com/ai-mode-report-july-2025

When launched in the US (May 2025), less than 2% of all search sessions used AI Mode (SEO.com, 2025), but by the third quarter (Q3) the number of queries doubled and AI Mode reached more than 75 million daily active users (Search Engine Journal, 2025).

According to a study by Semrush (2025), AI search may surpass traditional organic traffic by 2028. However, the development will vary depending on the type of queries. AI will be fastest for informational queries, while transactional queries will develop more slowly.

Source : https://www.semrush.com/blog/ai-search-seo-traffic-study/

3) How AI Mode works with sources

92% of responses in AI mode contained a sidebar with links that on average linked to 7 unique domains. The overlap with the Google Top 10 was 51% for domains and 32% for URLs (Semrush, 2025).

There is a strong correlation with classic SEO. Sites that rank in the top 10 on Google have a much higher chance of being cited in AI answers, including AI mode (Semrush 2025).

Source : https://www.semrush.com/blog/ai-mode-comparison-study/
Source : https://www.semrush.com/blog/ai-mode-comparison-study/

4) First data from the Czech Republic

The top 10 most cited domains in AI Mode in the Czech Republic include:

Impact on SEO, traffic and conversions

AI Mode changes the way users access information. But it doesn't mean that sites "disappear" - only the logic of visibility changes. To be visible, you have to become a trusted source that AI cites. And you need to prepare for that early on.

Zero-Click Reality

For general informational queries, some users settle for an answer directly from the AI, which naturally leads to lower click-through rates (CTR).

Other success metrics

With the arrival of AI, it’s no longer enough to monitor just traffic and rankings. Other performance signals are becoming increasingly important as well:

  • AI Visibility: The key question is whether AI includes your content in its answers.
  • Brand Awareness: Focus on building a positive brand reputation.

TIP: Google Search Console still doesn’t allow you to view AI Mode (or AI Overviews) data separately. From the tools currently available, Marketing Miner can help with tracking. And if you’re not sure how to set it up, we’ll be happy to help.

What is changing

  • Decrease in CTR for informational queries: The AI Mode answers most questions directly in the SERP, which reduces the number of clicks to the site.
  • New metrics for success: SEO performance can no longer be measured by clicks or sales alone. It will be important to track AI visibility (citations and presence in AI responses) and brand reputation.

What remains

  • High-value content remains at the core of success: AI prioritizes websites that demonstrate experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).
  • SEO isn’t disappearing, it’s just evolving. Rankings in the search results are still essential, but it’s becoming equally important whether your website is cited by AI as a relevant source. According to a 2025 Semrush study, AI Mode answers overlapped with the Google Top 10 in 51% of domains and 32% of URLs. This confirms that websites performing well in organic search have a significantly higher chance of appearing in AI Mode as well.
  • Consistent brands win. Those that build authority over time, publish high-quality content, and cover their topics comprehensively will be more visible than ever in the era of AI.

How to adapt your SEO strategy for AI Mode

1) Moving from keywords to topic

AI Mode uses the Query Fan-Out technique in query processing . It breaks a single user query into dozens to hundreds of smaller subqueries.

So the keywords remain important, but they are only a starting point for covering the whole topic in a broader context.

  • Users submit queries that are 2-3 times longer.
  • The goal is not keyword density, but topic complexity. Build content hubs that cover the topic from different angles.
  • Use the KWA as a guide to the basic structure of the content.
  • Sources of inspiration – use data from AI tools, customer support, Google FAQs, autocomplete suggestions, or your own research.

2) E-E-A-T

In the era of AI search (as in the traditional SERP), credibility becomes a major factor in visibility. Search engines evaluate whether a site meets the principles of E-E-A-T: Experience, Expertise, Authority, Trustworthiness.

  • Strong brand = authority. Build your expertise systematically - publish expert content, case studies, proprietary data and statistics, engage in industry debate and nurture your brand reputation (reviews, mentions, PR).
  • Brand mentions and quality links. Organic brand mentions in industry media and relevant links from quality sources strengthen your authority.
  • Author's medallions. Cite real authors, their professional experience, qualifications and references.

3) Content that works in AI Mode

AI Mode likes content that is practical, structured and relevant to the user's actual intent (search intent). It’s not “SEO fluff” that wins, but clear, expert answers that AI can easily understand and cite.


  • FAQs, summaries and bullet/number lists, tables, charts - short, clear formats ideal for informational queries that are easily interpreted by AI.
  • How-to guides – step-by-step instructions with clear numbering.
  • Product comparisons – especially effective for commercial queries.
  • Expert and unique content - topics with original data and experience.
  • Long-tail expressions - increase the chance of hitting a specific subquery generated by Query Fan-Out.
  • Structure and formatting – break your content into clear sections and use H2/H3 headings phrased as questions. Each section should answer a specific query and be understandable on its own. Include short summaries as well.

4) Technical SEO

The technical condition of a website is just as important for AI Mode as it is for traditional SEO.

  • Content accessibility: Make sure your site can be crawled by both Googlebot (traditional search) and Google-Extended, which which processes content for AI Mode.
  • Help AI understand your content with structured data.
  • Check the site speed (Core Web Vitals), for example with PageSpeed Insights.

Summary: What to take away from AI Mode

Google AI Mode has opened a new chapter of search in the Czech Republic. Answers instead of links, context instead of keywords. It's no longer just about being first in the SERPs, but becoming a resource that AI draws from. Content with clear structure, demonstrable E-E-A-T and comprehensive topic coverage leads to success.

Sources:

Keep reading

News SEO

SEO news: November 2025

The evolution of AI tools and search engines in shopping, improved ChatGPT, and changes in user search behavior. The most interesting news for November are here!
News SEO

SEO news: October 2025

A new AI browser, fresh test data on user behavior in AI mode, and a quick look at what might be influencing Google’s search rankings. Along with your regular dose of AI updates and SEO news, we’re adding a fun tip on how to virtually try on new shoes — something that definitely comes in handy this fall. 

We’ll find you the key
to success.
Contact us.

By submitting, you agree to the processing of your personal data.