SEO

Acronyms like E‑E-A‑T or YMYL are not just buzz words from the SEO bubble. They are principles that determine how to earn trust — with Google and with people. In this article, we explain what E‑E-A‑T means, how it’s written into algorithms, and what to look out for if you want to grow in the long run. Expect concrete examples, recommendations and a glimpse into the future of content creation in the age of AI.

The world of AI isn’t stopping — and neither should you. Deep Search, Live Search, AI Shopping, Agentic Mode. Maybe these terms don’t mean anything to you yet, maybe you’ve heard of them. Even in June, we tracked where the world of AI is moving — and here’s a roundup of the highlights you shouldn’t miss. 

Shoptet is the most widely used e‑commerce platform in the Czech Republic, with over 34,000 active stores. So how can you stand out in an increasingly competitive space? The key lies not only in PPC advertising but, above all, in well-set SEO. In this article, we’ll walk you through both basic and advanced optimisation options that are worth using.

May 2025 brought major changes to the world of SEO. Google officially launched AI Overviews on the Czech and Slovak markets. What does this mean for the visibility of websites? We bring you an overview of the most important news from Google and ChatGPT and advise you on how to become a trusted source for generative search.