News

This year’s SEO Vibes Summit (2026) delivered a clear message: the search game plan is changing. Through massive deployment of AI search, changes to SERP layout and uncompromising updates, Google is making it clear that the era of mindless text spewing is over. And we were there. Here are the conference highlights from Zakopane, an amazing location on the Polish side of the Slovakian Tatra Mountains. 

How to make AI recommend your website? In our May SEO News roundup, we break down 23 key factors for getting AI citations, take a look at how ChatGPT breaks down user queries in the background, and introduce Google’s new agent platform. 

A conversation with Google’s CEO about the direction of search showed what to prepare for in a year’s time. Explore what’s new in SEO in April — changes in AI engines and interesting case studies with real data. 

At the end of April and beginning of May, Brighton was once again transformed into the centre of the SEO world. The programme itself already hinted at what the main topic would be about. AI was everywhere: in talks on measurement, technical SEO, migrations, YouTube, Reddit, branding, content, entities and automation. 

March 2026 will go down in history as the month when “traditional” search finally merged with the era of AI agents. Both Google and OpenAI stopped just answering and started acting for users. 

AI moves in giant leaps, and news is popping up like mushrooms after rain. February brought a new AI search engine, research, studies, and practical tips. Stay in the loop and keep up!

AI content visibility, personalized AI Mode, ChatGPT ads, or usage statistics of traditional search vs. AI tools. We’ve selected the best of January for you!

In addition to our classic summary of last month’s top news, we’ll look back at the most important events of 2025 and explore the trends for the coming year. We wish you a new year filled with health, happiness, and plenty of organic growth! 

The evolution of AI tools and search engines in shopping, improved ChatGPT, and changes in user search behavior. The most interesting news for November are here!

A new AI browser, fresh test data on user behavior in AI mode, and a quick look at what might be influencing Google’s search rankings. Along with your regular dose of AI updates and SEO news, we’re adding a fun tip on how to virtually try on new shoes — something that definitely comes in handy this fall.