SEO

Google Search has once again proven itself to be a tireless experimenter; with AI Overviews, it’s moving beyond being just a search engine to become an active content creator. From generating images and displaying Top Stories directly in the AI output to tracking product performance in greater detail. Microsoft has also been working hard — check out their new AI dashboard! 

The first data on AI traffic in Google Search Console, the future of search, and the impact of the May Core Update. June’s news is here — stay informed and keep up with the market! 

This year’s SEO Vibes Summit (2026) delivered a clear message: the search game plan is changing. Through massive deployment of AI search, changes to SERP layout and uncompromising updates, Google is making it clear that the era of mindless text spewing is over. And we were there. Here are the conference highlights from Zakopane, an amazing location on the Polish side of the Slovakian Tatra Mountains. 

How to make AI recommend your website? In our May SEO News roundup, we break down 23 key factors for getting AI citations, take a look at how ChatGPT breaks down user queries in the background, and introduce Google’s new agent platform. 

A conversation with Google’s CEO about the direction of search showed what to prepare for in a year’s time. Explore what’s new in SEO in April — changes in AI engines and interesting case studies with real data. 

NotebookLM is one of the most unique AI tools you can find. It has quickly become my favorite tool for certain activities. Where does it excel, where does it fall short, and where should you give it a chance too? 

At the end of April and beginning of May, Brighton was once again transformed into the centre of the SEO world. The programme itself already hinted at what the main topic would be about. AI was everywhere: in talks on measurement, technical SEO, migrations, YouTube, Reddit, branding, content, entities and automation. 

March 2026 will go down in history as the month when “traditional” search finally merged with the era of AI agents. Both Google and OpenAI stopped just answering and started acting for users. 

AI moves in giant leaps, and news is popping up like mushrooms after rain. February brought a new AI search engine, research, studies, and practical tips. Stay in the loop and keep up!

Got your keywords ready but not sure how to use them? We’ll show you how to turn a spreadsheet into high-performing content — naturally, strategically, and in line with modern SEO. Boost your rankings, drive more traffic, and turn data into real business growth.