SEO

AI content visibility, personalized AI Mode, ChatGPT ads, or usage statistics of traditional search vs. AI tools. We’ve selected the best of January for you!

In addition to our classic summary of last month’s top news, we’ll look back at the most important events of 2025 and explore the trends for the coming year. We wish you a new year filled with health, happiness, and plenty of organic growth! 

The integration of AI technologies into SEO is no longer a novelty — however, it has undergone rapid development over the last five years. Thanks to advanced machine learning, AI agents are becoming powerful players capable of handling many of the routine tasks of SEO consultants and copywriters. They can dive into data, uncover patterns, and suggest solutions that push websites a few spots higher in the rankings.

In this article, we’ll look at what AI agents truly bring to SEO, where they make the most sense, where their limits lie — and how this collaboration can propel you forward if you keep it under control. No magic tricks, just pure SEO.

The evolution of AI tools and search engines in shopping, improved ChatGPT, and changes in user search behavior. The most interesting news for November are here!

A new AI browser, fresh test data on user behavior in AI mode, and a quick look at what might be influencing Google’s search rankings. Along with your regular dose of AI updates and SEO news, we’re adding a fun tip on how to virtually try on new shoes — something that definitely comes in handy this fall. 

Have you heard of ChatGPT Pulse and Google Search Live? If not, check out the latest batch of search-engine news from September — this time also including a short report on the most interesting insights from the SEO Restart. 

The rise of AI-powered search has confirmed that simply optimizing for the „right“ keywords is no longer enough. Success today is even more determined by the ability to accurately read Search Intent. That is, not only what the user is searching for, but also why and in what context.

Summer is behind us, but the world of SEO and AI has been anything but quiet.
From data on AI Mode usage in the US and UK, to GPT‑5, and highlights from the Google APAC Conference — there’s plenty to catch up on.
Come explore what’s new with us! 

Today, good content alone is not enough. At a time when AI is generating texts faster than humans can read them, something else shines through: structure, context and the ability to cover a topic in depth and breadth. This is where the content hub comes in — a strategic arrangement of content that helps humans, Google and AI tools understand what your website is really about. In this article, we’ll explain how a content hub works, why it remains a cornerstone of SEO, how it shapes perceived authority, and why it’s more important than ever — not just for algorithms, but above all for people.